Project SAME Presentation
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The document discusses how employers can effectively brand themselves at job fairs to impress job seekers. It emphasizes that a brand is about the relationship and experience, not just logos or slogans. Employers should see job seekers as part of a community and give them information, conversation, and engagement. The best approach is to make the most of every interaction by talking to each job seeker and offering advice. Employers should avoid just attending for the free lunch or expecting to find the perfect candidate and instead focus on actively engaging with job seekers.
Project SAME Presentation
- 3. What Impresses Job Seekers About Your Brand? Is a brand static or dynamic? Challenge – Many believe their “brand” is their logo, marketing slogan or schwag….. rather than the “experience” or “relationship” Branding takes time, it is a relationship, it is dynamic and responsive – not static Look at a job seeker as a relationship with a community rather than a number to fill in a requirement.
- 4. You are the embodiment of your brand! At a job fair, you know what the job seekers are going to want from you – so give it to them! Information, conversation, engagement!
- 5. Job seekers vote at each Cleared Job Fair for the recruiters who provide the best overall experience The best ROI is to make every moment of the job fair count – talk to each job seeker, be engaged with them, offer them advice
- 6. What to avoid doing? DON’T attend a Job Fair for the lunch and the silver bullet candidate. DON’T sit behind your booth, talk on your cell phone or do work at a job fair
- 7. Using social media to enhance your presence Why bother? Each customer/job seeker will have a different way that they will want to communicate with you. Why would you wan to limit this?
- 8. Providing Easy Access to Information About You
- 9. Creating an Experience to Build the Brand Relationship
- 10. caution … use at your own risk
- 11. How do you do it all? Do you need to do it all?
- 12. How Does a Job Seeker Create Their Brand? Know thyself and communicate and relate that – better! Two ways to look at yourself and what you do:
Editor's Notes
- #3: #1Exercise #1 Introduce yourself to someone else on the other side of the room without using your job title or company name #2My answer: Hi, I’m Kathleen, how can I help you find a job (in the security cleared community)? #3Exercise #2Describe what you do in 7 words #4My answer: “Support interaction in the security cleared community”