Publishing Accessibility Laws 101: Learn How to Create Accessible Online Content
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The document provides an overview of the importance of creating accessible online content, particularly in video publishing, detailing relevant accessibility laws and trends. It highlights the significant number of individuals with disabilities and the consequences of non-accessible websites, while also presenting benefits of incorporating accessibility features like captions and audio descriptions. Additionally, the document includes practical tips for publishers on implementing accessibility solutions and emphasizes the legal precedents set by recent accessibility lawsuits.
Publishing Accessibility Laws 101: Learn How to Create Accessible Online Content
- 1. Publishing Accessibility Laws 101: Learn How to Create Accessible Online Content By
- 2. Hi, I'm Elisa. Content Marketing Manager at 3Play Media I manage our content team and strategy Passionate about web accessibility I love dogs and all things crafting
- 3. Presentation Overview TODAY'S AGENDA Video accessibility trends Creating accessible online content Accessibility laws and lawsuits Benefits of incorporating accessibility into your business Tips for incorporating accessibility into your content creation 3Play Media and accessible publishing content
- 4. The Accessibility Picture 190 MILLION People have some kind of motor disability 245 MILLION People have some kind of vision loss around the world 360 MILLION People are deaf or hard of hearing around the world
- 5. 82% Of the world’s internet traffic will be video by 2022. 71% Of people with disabilities leave a website immediately if it is not accessible. The Video Picture
- 6. 54% of people want to see videos from their favorite brands. DID YOU KNOW?
- 8. Captions vs. Subtitles vs. Transcripts CAPTIONS Captions assume the viewer can't hear the audio. SUBTITLES Subtitles translate the audio into another language. TRANSCRIPTS Transcripts contain text of the audio that isn't time coded.
- 9. Caption Example LET'S TAKE A LOOK!
- 10. What is Audio Description? LET'S DEFINE IT!
- 11. Audio description narrates the relevant visual information.
- 12. Undescribed vs. Described Video LET'S LISTEN TO IT!
- 13. Think of audio description like a sports broadcast. He approaches the net, ready to hit a back-handed volley.
- 14. Now, your turn!
- 16. The Rehabilitation Act (1973) SECTION 504: Broad anti-discrimination law; Applies to federal and federally-funded programs; Requires equal access SECTION 508: Section 508: Accessible electronic and information technology; Applies to federal programs and states via “little 508s” SECTION 508 REFRESH: WCAG 2.0 requires AD for online videos
- 17. The Americans With Disabilities Act (1990) TITLE II Applies to public entities TITLE III Applies to places of public accommodation, including private organizations that provide a public accommodation NETFLIX Online-only businesses count as places of public accommodation
- 18. 21st Century Communications & Video Accessibility Act (CVAA) AD REQUIREMENTS for prime-time viewing & children’s programming CC REQUIREMENTS for online video that previously aired on TV with captions INCLUDING movie trailers, montages, etc.
- 19. Web Content Accessibility Guidelines (WCAG) LEVEL A Transcript for audio-only content (podcast); captions for pre-recorded video; audio or text alternative for audio description LEVEL AA Captions for pre-recorded; captions for live; audio description for pre-recorded video LEVEL AAA Sign language track, extended AD, live transcript for audio-only
- 20. 2,235 digital accessibility lawsuits. IN 2019 THERE WERE
- 21. ROBLES V. DOMINO'S PIZZA LLC Lawsuit against Domino’s Pizza for an inaccessible website and mobile app. This case sets a strong precedent that despite the lack of clear regulations of the ADA, the law still applies to online businesses. NATIONAL FEDERATION OF THE BLIND V. TARGET Class action lawsuit against Target Corp. claiming that blind people were unable to access much of the information on Target’s website. The NFB v. Target Corp. case "established the first precedent in the country regarding website accessibility for commercial websites. Accessibility Lawsuits
- 22. Why Your Publishing Videos Should Be Accessible BENEFITS OF CC & AD
- 23. 66% of marketing professionals are captioning their videos! FIND OUT WHY...
- 24. For Publishers: Boost SEO User Experience Viewing Flexibility Reach a Global Audience Better Your Brand Benefits of Captioning
- 26. ACCESSIBILITY An estimated 23.7 million Americans (10%) have trouble seeing. FLEXIBILITY View videos in eyes-free environments AUDITORY LEARNERS 20-30% of students retain information best through sound. INATENTIONAL BLINDNESS Phenomena where you fail to recognize visuals “in plain sight.” LANGUAGE DEVELOPMENT Listening is a key step in learning language. LEGAL COMPLIANCE May be required by law
- 28. BUY-INBUDGETING VENDOR ROI Show it’s worth the money Petition a pilot program Raise money with grants and funding Find line items in other budgets Pre-pay for the following year with leftover funds Be prepared with questions Learn about process, price and fees, workflows, support, other services Build awareness Use research-backed reasons Suggest doing a pilot project Communicate the benefits; don't rely on fear Come to the table prepared with the work done Understand the outcomes Be able to communicate and calculate the ROI
- 30. What 3Play Offers PUBLISHERS 99%+ ACCURACY EASE OF USE 2 HOUR TURNAROUND ENGAGEMENT TOOLS API
- 31. More FREE Resources DOWNLOADABLE GUIDES & CHECKLISTS www.3playmedia.com/resources/white-papers/ BLOGS, BLOGS, BLOGS www.3playmedia.com/blog ONLINE A11Y COURSE www.3playmedia.com/certification