Quality and Success Factors of MOOCs
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The document presents insights from the EFQUEL study on MOOC quality and success factors, emphasizing the importance of adapting MOOCs to diverse cultural contexts and individual learners' needs. It discusses challenges in maintaining quality and engagement in MOOCs, including high dropout rates and the need for personalized support and assessment models. The authors encourage global collaboration and a focus on transparency and adaptability in MOOC development to ensure effective learning experiences.
![1. Target Audience?
• Change from „no target audience“-thinking to having one in mind,
even if it is wide. Take into account new participation profiles.
• Be aware that inviting the world means to bring in the worlds
opinion (existing groups might be disturbed)
• Mixing campus and MOOC Students might be challenging: drive
in/by learners vs. highly motivated learners who want a masters
degree
• Size matters: Massive vs. individualized learning experiences
Lurkers
MOOC
Passive
participants
Active
participants
Prof. Dr. Jan M. Pawlowski 13
Drop-ins
HILL, P. (2013) “The Four Student Archetypes Emerging in MOOCs”
[Online] e-Literate blog post 02/03/13 [accessed 19/04/13]. Available:
http://mfeldstein.com/the-four-student-archetypes-emerging-in-moocs/](https://image.slidesharecdn.com/moocqualitypawlowskiefquel20140826-140825195841-phpapp02/85/Quality-and-Success-Factors-of-MOOCs-13-320.jpg)
Quality and Success Factors of MOOCs
- 1. MOOC Quality and Success factors Results and Reflections from Europe: The EFQUEL Study Prof. Dr. Jan M. Pawlowski, Prof. Dr. Ulf Ehlers Kuala Lumpur, 26.08.2014 SS 13 ProPfr. oDf.r .D Jra. nM Mar.c P Jaawnsloewnski 1
- 2. Licensing: Creative Commons Prof. Dr. Jan M. Pawlowski 2 You are free: to Share — to copy, distribute and transmit the work to Remix — to adapt the work Under the following conditions: Attribution. You must attribute the work in the manner specified by the author or licensor (but not in any way that suggests that they endorse you or your use of the work). Noncommercial. You may not use this work for commercial purposes. Share Alike. If you alter, transform, or build upon this work, you may distribute the resulting work only under the same or similar license to this one. http://creativecommons.org/licenses/by-nc-sa/3.0/ Collaborative Development! Thanks to my colleague Prof. Dr. Ulf Ehlers who has developed the initial materials and lead the study by EFQUEL Prof. Dr. Ulf D. Ehlers DHBW, Germany Web: http://competence.wordpress.com/ European Foundation for Quality in E-Learning http://www.efquel.org
- 3. Ruhr West University of Applied Sciences Mülheim/Bottrop Prof. Dr. Jan M. Pawlowski 3
- 4. Hochschule Ruhr West Ruhr West University of Applied Sciences History • Founded in 2009 • Public institution, regional Prof. Dr. Jan M. Pawlowski 4 development • 2600 students, 60 professors and growing • Western Ruhr area (Bottrop, Mülheim) Focus Areas • Civil Engineering • Business Administration - International Trade Management & Logistics • Mechatronics • Human-Machine-Interaction • Business Information Systems • Master Programme Business Administration
- 5. Business Information Systems@HRW Focus areas •Business Information Systems •Process Management •Supporting globally distributed workgroups •Open Educational Resources •Reference Modeling Some of my previous projects •Open Educational Ideas and Innovations (OEI2) •Nordic Open Education Alliance •OpenDiscoverySpace: OER for Schools •OpenScout: OER for Management •TELMAP: Technology Forecasting •COSMOS: Open Science Resources: Exchange of Scientific Content •ASPECT: Open Content and standards for schools •iCOPER: New standards for educational technologies E-Learning •Supporting international education settings •Cultural adaptation •Standardization & Quality Management •Mobile & Ambient Learning •Innovative tools and solutions Prof. Dr. Jan M. Pawlowski 5
- 6. European Foundation for Quality in E-Learning (EFQUEL) EFQUEL is a European membership organisation. • EFQUEL consists of more than 120 member institutions from all over Europe and beyond • Members are associations, universities, companies, vocational training institutions and local networks • All members share the same interest: quality and innovation in Technology Enhanced Learning • Since 2012 EFQUEL launched the Network of Quality Professionals for Individuals te be involved in EFQUEL Prof. Dr. Jan M. Pawlowski 6
- 7. EFQUEL Collaboration Opportunities: European Credibility and Reputation Prof. Dr. Jan M. Pawlowski 7 • UNIQUe: high quality institutional certification for outstanding use of ICT in learning and teaching • EFQUEL Quality Labels: Course / Programme Certification by European Standards (e.g. ECBCheck)
- 8. Digital (R)Evolution in HE MOOCs are as seen the third digital revolution 1. E-Learning hype around new millennium Changed learning environments 2. OER peak from 2007 Giving away knowledge for free 3. MOOC peak from 2010 Access to education for free Prof. Dr. Jan M. Pawlowski 8
- 9. The Quality Challenge All lead to a quality challenge • Start from digital and technological innovation, • move on to educational (r)evolution and change, and • Lead to a quest for quality and innovation strategies Prof. Dr. Jan M. Pawlowski 9
- 10. MOOCs and Quality...?! • Should we care about the MOOC drop outs? • Do MOOCs challenge the current HE model? • How will it be looking when learning and certification will be disaggregated? • What is it that makes a model with high drop out, little success rates and heterogeneous target groups popular? Prof. Dr. Jan M. Pawlowski 10
- 11. The MOOC Quality Project 12 weeks, 12 experts, 12 posts, 12.000 Readers, >150 comments mooc.efquel.org Prof. Dr. Jan M. Pawlowski 11
- 12. 0. Understanding MOOCs • How Massive are they? How are they supported? Prof. Dr. Jan M. Pawlowski 12 Peer support Personalized support No support … • How Open are they? Free? Re-Usable? Modifiable? • How adaptive / adaptable are they? Reacting towards cultural / organizational / personal preferences • Which purpose do they have? Altruism Cooperation Marketing Recruiting Business
- 13. 1. Target Audience? • Change from „no target audience“-thinking to having one in mind, even if it is wide. Take into account new participation profiles. • Be aware that inviting the world means to bring in the worlds opinion (existing groups might be disturbed) • Mixing campus and MOOC Students might be challenging: drive in/by learners vs. highly motivated learners who want a masters degree • Size matters: Massive vs. individualized learning experiences Lurkers MOOC Passive participants Active participants Prof. Dr. Jan M. Pawlowski 13 Drop-ins HILL, P. (2013) “The Four Student Archetypes Emerging in MOOCs” [Online] e-Literate blog post 02/03/13 [accessed 19/04/13]. Available: http://mfeldstein.com/the-four-student-archetypes-emerging-in-moocs/
- 14. 2. Learning Across Contexts and Cultures • Be aware that the quality paradigm “fitness for purpose” is not working for MOOCs because MOOCs mean learning across contexts and purposes Participants have different needs, goals, competences and working Prof. Dr. Jan M. Pawlowski 14 styles • Culture plays a major role – we cannot copy learning styles and methods Need to adapt MOOCs to cultural factors • Quality measures become individualized, quality methods like self- & peer-assessment and –reflection are suitable.
- 15. 3. Declare What‘s in it! • Be precise about the content and purpose of the MOOC (self-declaration) and keep promises! • Use a MOOC description model Prof. Dr. Jan M. Pawlowski 15 1. the degree of openness, 2. the scale of participation (massification), 3. the amount of use of multimedia, 4. the amount of communication, 5. the extent to which collaboration is included, 6. the type of learner pathway (from learner centred to teacher-centred and highly structured), 1. the level of quality assurance, 2. the extent to which reflection is encouraged, 3. the level of assessment, 4. how informal or formal it is, 5. autonomy, 6. and diversity. (Conole 2013)
- 16. 4. Pedagogy • Use peer-to-peer pedagogy: peer-learning, peer-review, peer-assessment, collaborative learning, multiple learning pathways and exploratory learning • Understand that teaching is not a prerequisite of learning Prof. Dr. Jan M. Pawlowski 16 • Self organization Be open about your requirements of self-organization Provide scaffolding for those who lack that self-organization • Understand that collaboration and self-organization needs resources if done properly
- 17. 5. MOOCs Support Choice Based Learning Prof. Dr. Jan M. Pawlowski 17 • Get away from – the notion that „ending a MOOC early“ means dropping out – looking at MOOCs like (structured, paced, time-bound) courses • Be aware that MOOC learning is an opt-in/out learning model • MOOCs follow voluntary sequencing and are based on choices. The choices they offer make their attractiveness. http://www.naset.org/uploads/pics/choice.gif
- 18. Implications and Follow-Up • For global collaboration, MOOCs need to… …be open, re-usable and modifiable …take cultural factors into account …be adaptable • Individual Quality as the main concept Is a MOOC well described and transparent Can a MOOC fulfill personal preferences and goals Does a MOOC aim at learning / collaboration / revenue Prof. Dr. Jan M. Pawlowski 18 • Need for a global initiative MOOC description format MOOC transparency MOOC certification (EFQUEL) • Focus on European – Asian collaboration Diverse cultural needs Diverse competences Ability to collaborate (e-ASEM) Focus on people, learning and innovation! Some final thoughts… • Dare to be small • Dare to do your own • Dare to collaborate: • Open Educational Ideas – the next step of real open collaboration across borders: http://www.idea-space. eu/
- 19. Thank you for listening! Questions? Comments? SS 13 ProPfr. oDf.r .D Jra. nM Mar.c P Jaawnsloewnski 19
- 20. Web: http://www.hochschule-ruhr-west.de/forschung/institut-angewandte- informatik/personal/professor-jan-pawlowski. html http://www.idea-space.eu/ http://www.efquel.org E-Mail: jan.pawlowski@hs-ruhrwest.de SS 13 ProPfr. oDf.r .D Jra. nM Mar.c P Jaawnsloewnski 20