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QUALITY:

FROM MEASURE TO MINDSET
Hakarl Bee | Creative Director
www.HakarlBee.com
A workshop for creative teams
slow turnaround 
too expensive 
frustrating process
constant turnover of team
members has been a challenge
inability to deliver
some initial creative […] left something to be desired
quality of work can be extremely high or surprisingly low  
MANY rounds of revisions/time—

made us wonder about the 

technical aspects of the work
“
often too complex to manage
Client Survey Pain Points
needs to better understand 

our customer strategy and product
not as easy as other agencies to work with
The process for making quality work is mostly 

the same as for making mediocre work.
The difference is that 

everyone is happier with the result.
Satisfaction
Revenue
Retention
Workplace surveys list quality 

as the key reason for:
Let’s make quality a fight 

that everyone is fighting.
Workshop:
How can we incorporate the following 

5 actions into our process?
Monday, June 23, 14
1.
Commit to quality 

every step 

along the way.
2.
Leave the 

autopilot 

at home.
3.

Ask yourself 

with every round:
Does this 

still work?
Monday, June 23, 14
4.
Raise your hand 

if something
seems off balance.
Q
COST
TIMELINESCOPE
5.
Don’t be a vendor, 

be a partner.
But most importantly…
…if you’re not having fun,
you’re not doing it right.
Questions?
EMBRACE QUALITY 

in everything you do
THANK YOU!
Hakarl Bee | Creative Director
www.hakarlbee.com
Hakarlbee@gmail.com

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Quality: From measure to mindset (workshop)