QuickFix: LinkedIn: Developing Your Profile. 08.2019
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The document outlines strategies for improving LinkedIn profiles, highlighting the significance of a professional online presence and effective profile elements such as keywords, headlines, and summaries. It provides statistics on LinkedIn's usage by recruiters and emphasizes the importance of being discoverable through targeted keywords. The document also includes practical tips for profile optimization, including personal branding, storytelling in summaries, and creating visually appealing profiles.
QuickFix: LinkedIn: Developing Your Profile. 08.2019
- 1. QuickFix: :LinkedIn Irina Filonova, PhD Postdoc Development ⬧ Faculty Affairs Office August 29, 2019
- 2. Learning objectives • Articulate the importance of professional on-line presence • Learn steps to improve their LinkedIn profile • Develop profile keywords, Headline and Summary • Group feedback to optimize your message Ways to use LinkedIn - September 2019
- 6. People Company Jobs Schools 122,392,581 129,381 679,157 13,930 3,138,933 8,537 95,698 1,734,013 1,390 25,075 1,724,199 306 22,319
- 7. 3 reasons you should have a LinkedIn Profile Find job opportunities and showcase your talents Gain new knowledge and exchange ideas Establish online presence and reputation
- 8. 3 reasons you should have a LinkedIn Profile Find job opportunities and showcase your talents 95% of recruiters utilize LinkedIn as a major sourcing tool Over 30 million companies on LinkedIn with 20 million open job listings There are 100 million job applications on LinkedIn every month https://www.omnicoreagency.com/linkedin-statistics/
- 9. 3 reasons you should have a LinkedIn Profile Gain new knowledge and exchange ideas 1+ million people use LinkedIn’s publishing platform, sharing over 130,000 posts each monthly (2016) LinkedIn SlideShare now has 80 million monthly active users Over 2 million groups with 200 conversations occurring per minute https://www.omnicoreagency.com/linkedin-statistics/
- 10. 3 reasons you should have a LinkedIn Profile Establish online presence and reputation More than 50% employers have found content on social media that caused them NOT to hire a candidate 47% of employers are less likely to hire a person because they could not find any online visibility associated with the applicant's name 48% of employers Google their current employees http://press.careerbuilder.com
- 14. LinkedIn Profile - marketing tool for your personal brand and self promotion Marketing = starting a conversation via sharing information Personal Brand = letting others know how you can help Self-promotion = offer the community your expertise LinkedIn Profile - a conversation starter about how your expertise can provide solutions and help the community LinkedIn Profile - marketing tool for your personal brand and self promotion
- 15. LinkedIn Profile is about • YOU • Your GOALS • Your CONNECTIONS • KEYWORDS= searchability of your profile • Personal – name, education, location… • Professional – job title, industry… • Work history – projects, accomplishments, volunteering… • Qualifications – skills, certifications, techniques, tools
- 16. Keywords are important if you want to be found Search algorithm is scanning for keywords especially in: • Headline • Summary • Experience: Job titles • Experience: Description of jobs • Skills
- 17. Scenario: Recruiter is looking for a candidate Job title : Data Reporting Specialist Location : Skills: Data Analysis, Python, Metlab, R, decision-making, teamwork Schools: Industry: biotechnology, management consulting, pharmaceutical Keywords: PhD, data analysis, information visualization, communication
- 20. Associate Professor - Physics
- 21. Science Editor – various disciplines
- 22. Worksheet – Keywords • Write as many keywords as possible following the promp in Part II of the handout • Describe: • Skills and expertise • Inspirations/ passions • Problems you’d like to solve • Careers you are pursuing • Industries that intrigue you
- 23. Now it is time to work on your profile!
- 24. Before we start – privacy settings
- 25. Before we start – privacy settings
- 26. Before we start – public settings
- 27. Make sure your profile: • is 100 % complete • has appropriate privacy & public settings • shows at least 50 connections and 5 skills Before you start using the platfom
- 28. Step 1 – Picture Members who include a profile photo receive 21x more profile views and up to 36x more messages https://blog.linkedin.com/2016/08/03/5-steps-to-improve-your-linkedin-profile-in-minutes-
- 29. Step 2: Headline – Strengths in relationship to your audience’s interests 120 characters of professionalism and awesomeness Keywords, keywords, keywords… First impression matters
- 30. Default
- 34. 2014 2017 2019 The headline is constantly evolving
- 35. Step 2: Headline – Formula for success 3 keywords + 1 value proposition = Headline success Ex. Computer science, teaching, undergraduate Good at modeling and research management “Computer scientist with a passion for undergraduate education and experience in conceptual modelling and research management” http://blog.impactstory.org/7-tips-to-supercharge-your-academic-linkedin-profile/#comments
- 36. Step 2: Headline – Examples Ex. Strategic thinking, developing tactics, writing skills Good at clearly communicating objectives “Wordsmith with proven ability to translate business objectives into communication strategies and tactics.” CREATIVE and FUN: “I’ve Helped 7 Companies Reach $1 Billion. Who wants to be #8?” “I like to blow s**t up. I am the Michael Bay of business.” LinkedIn Examples
- 37. Step 2: Headline – Tips • Use keywords • Be succinct • Propose value (what makes you great) • Don’t repeat the job title • Don’t use long words like “professional”
- 38. Worksheet – Headline Write down your headline in Part III Try to reflect how your strengths relate to your audience’s interests 3 keywords + 1 value proposition = Headline success
- 40. Step 3: Summary – What is your story? 2000 characters BUT ~200 on desktop and ~80 on mobile devise 57% of all LinkedIn traffic is mobile What is your goal? • Tell people who you are and where you are going (FYI) • Show your skills and accomplishments (Job search) • Intrigue your readers…
- 41. Step 3: Summary – Tips • First person narrative • Use keywords • Add media and contact information • Bullet points • White space • Brief sentences • No jargon
- 42. Kill the buzz by giving real examples Specialized Leadership Passionate Strategic Experienced Focused Guru Track record Driven Skilled Motivated Successful Expert Certified Creative Excellent Organizational Responsible
- 43. Summary Example Ferdinando Giordano Physics PhD, Data Scientist and Project Manager I consider myself a person driven by curiosity, always looking for new challenges. I am fascinated by knowledge and its pursuit in every field, in particular those fields were theoretical and practical aspects mix to enhance understanding and foretelling capabilities. I am interested in large and complex systems, where we can apply both qualitative and quantitative approaches, like physics, where steps forward are made thanks to simple intuition and rigorous mathematics. There is an intrinsic beauty in understanding, summarizing and, eventually, predicting what surrounds us.
- 44. Summary Example Samarpita Sengupta, Ph.D. Scientific Research Writer I am a scientist with a high functioning right hemisphere. I use the logical and creative halves of my brain to help solve pressing scientific problems. I have nurtured a deep love for words and a wonder for Biology throughout my education and training. In addition, I have inculcated leadership and management skills. A desire to help mixed in with my skill set and training makes a career in scientific writing ideal for me.
- 45. Summary Example Catherine Fisher Helping LinkedIn Members Connect to Opportunity I am a global marketing and communications leader, and what motivates me most about my work is leading a tremendously talented group of communications and marketing professionals. As the marketing and communications disciplines continue to merge, I love building and leading cross- functional teams that deliver business impact and provides people with the opportunity to continue to learn and grow in their career. I build and defend our strategy, I coach the team, I engage stakeholders across the organization, I champion our brand both internally and externally, and deliver measurable results. I have more than 20 years' experience and I have had a fulfilling career because I have chosen to work for brands that I find inspiring, and with people I respect. Expertise: Brand Marketing , Integrated Marketing Programs and Strategy, Corporate Communications Content Marketing Strategy, Social Media, Managing Distributed & Global Teams, Events, Write, Spokesperson
- 47. Buzzword resources https://blog.linkedin.com/2017/january/25/better-than-buzzwords-2017-is-the-year-to-start- showing-it-linkedin https://www.cnbc.com/2018/04/06/these-are-the-top-10-buzzwords-on-linkedin.html https://www.themuse.com/advice/10-words-to-remove-from-your-linkedin-profile-and-what-to-add- instead - How to show the words using real examples https://www.inc.com/amy-george/14-buzzwords-to-scrub-from-your-linkedin-page-right- now.html?cid=search
- 48. Step 4. Experience – Titles are not obvious to everyone
- 49. Step 4. Experience – Describe results • Describe your experience • Bullet points • Short paragraph • Use PAR to show the achievements • Remember the buzz words? "team player“? "detail-oriented“? "motivated”? – show it Job hunting: make sure that the dates in the profile match CV
- 50. Step 5. Skills – all about keywords Members with 5 or more skills listed are contacted up to 33x more by recruiters and other LinkedIn members, and receive up to 17x more profile views https://blog.linkedin.com/2016/08/03/5-steps-to-improve-your-linkedin-profile-in-minutes-
- 51. Associate Professor - Physics
- 52. Step 5. Skills – all about keywords
- 53. Step 5: Skills - Activity • Write 5-10 skills that matches your goals, experience and keywords
- 54. Bonus: Custom URL & Language– easy to find you
- 55. Learning objectives • Articulate the importance of professional on-line presence • Learn steps to improve their LinkedIn profile • Develop profile Keywords, Headline and Summary • Group feedback to optimize your message Ways to use LinkedIn - September 2019
- 56. Group work: Profile Feedback • 10 min work on your profile • Think-Share-Pair with the group • Goals • Keywords • Headline • Summary
- 57. NEXT on “QuickFix” • LinkedIn: Achieving your goals - September 12 • CV - October 2 • Cover letter - October 31 • TBD- November 15 • Resume - December 5 Any suggestions? Potential topics? Irina.Filonova@oist.jp