Real Value in Real Time: MongoDB-based Analytics at TeachStreet
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The document discusses Teachstreet, a Seattle-based marketplace that connects learners with teachers, highlighting its development from initial dashboard tools to a more robust real-time analytics solution using MongoDB. It details the evolution of their teacher dashboard, addressing initial shortcomings such as lack of real-time data, and the introduction of a second version that tracks conversions and offers flexible date filters. Additionally, it outlines various event tracking models used to gather insights on user interactions with the platform.
Real Value in Real Time: MongoDB-based Analytics at TeachStreet
- 1. Real Value in Real Time MongoDB-based Analytics at TeachStreet Daryn Nakhuda Chief Technology Officer TeachStreet.com 1
- 2. TeachStreet A marketplace for learning We help people find classes and teachers We help teachers get more students Real Value in Real Time Mongo Seattle - July 2010 Daryn Nakhuda, TeachStreet.com 2 2
- 3. TeachStreet Based in Seattle 7 Full-time employees - 50% dev/engineering Launched in April 2008 Real Value in Real Time Mongo Seattle - July 2010 Daryn Nakhuda, TeachStreet.com 3 3
- 4. Tech Stack Handful of physical servers Ruby on Rails Linux, Nginx, Mongrel, PostgreSQL, Sphinx MongoDB (MongoMapper, because we <3 jnunemaker) Real Value in Real Time Mongo Seattle - July 2010 Daryn Nakhuda, TeachStreet.com 4 4
- 5. Product Profile Page Class Listing and Session Pages Phone tracking, payment processing, marketing tools, etc. Real Value in Real Time Mongo Seattle - July 2010 Daryn Nakhuda, TeachStreet.com 5 5
- 6. The Problem People love the idea, but they have no idea if it is really working for them. “I’ve never once been contacted by a student who found me on TeachStreet” Real Value in Real Time Mongo Seattle - July 2010 Daryn Nakhuda, TeachStreet.com 6 6
- 7. June 2009 The site is working for you, really! Real Value in Real Time Mongo Seattle - July 2010 Daryn Nakhuda, TeachStreet.com 7 7
- 8. Teacher Dashboard (v1) Quick Snapshot of Activity Built on Google Analytics API Real Value in Real Time Mongo Seattle - July 2010 Daryn Nakhuda, TeachStreet.com 8 8
- 9. Teacher Dashboard (v1) PROS • Provided insight into a former void • Easy to understand • Quickly implemented, no IT impact Real Value in Real Time Mongo Seattle - July 2010 Daryn Nakhuda, TeachStreet.com 9 9
- 10. Teacher Dashboard (v1) CONS • Cumulative data only • No date filters / trending information • Not real-time • URL-based, fragile • “Operationally-Annoying” Real Value in Real Time Mongo Seattle - July 2010 Daryn Nakhuda, TeachStreet.com 10 10
- 11. May 2010 That’ll be $3 please Real Value in Real Time Mongo Seattle - July 2010 Daryn Nakhuda, TeachStreet.com 11 11
- 12. Metrics Dashboard v2 • Track conversions as well as traffic • Real-time • Date-filters / Trends • Keep it simple and easy to use • Flexible Real Value in Real Time Mongo Seattle - July 2010 Daryn Nakhuda, TeachStreet.com 12 12
- 13. Page Events ‘page_events’ collection • Views to profile, listing & session pages • Can also be used for homepage, search, featured placements, etc. Real Value in Real Time Mongo Seattle - July 2010 Daryn Nakhuda, TeachStreet.com 13 13
- 14. Lead Events ‘lead_events’ collection • Messages • Phone Calls • URL Clicks • Enrollments • More Information / Affiliates These are the things people will ‘do the math’ with Real Value in Real Time Mongo Seattle - July 2010 Daryn Nakhuda, TeachStreet.com 14 14
- 15. Tracking Models EventAttributes Real Value in Real Time Mongo Seattle - July 2010 Daryn Nakhuda, TeachStreet.com 15 15
- 16. Tracking Models PageEvent PageViewEvent Real Value in Real Time Mongo Seattle - July 2010 Daryn Nakhuda, TeachStreet.com 16 16
- 17. Sample Page Event { "_id" : ObjectId("4bbbed8c4e40d3593b000001"), "updated_at" : "Tue Apr 06 2010 19:27:24 GMT-0700 (PDT)", "current_user_id" : null, "parent_teacher_id" : null, "listing_session_id" : null, "sub_page" : "main", "page_type" : "User", "session_id" : "747469eb432e27fc4a678a8805563dbf", "url" : "http://www.teachstreet.com/teacher/diablo-k9- academy", "subdomain" : null, "listing_id" : null, "teacher_id" : 18467, "_type" : "PageViewEvent", "count" : 1, "created_at" : "Tue Apr 06 2010 19:27:24 GMT-0700 (PDT)" } Real Value in Real Time Mongo Seattle - July 2010 Daryn Nakhuda, TeachStreet.com 17 17
- 18. Tracking Models LeadEvent CallEvent Real Value in Real Time Mongo Seattle - July 2010 Daryn Nakhuda, TeachStreet.com 18 18
- 19. Sample Lead Event { "_id" : ObjectId("4bbbf00a3352585b29000003"), "updated_at" : "Tue Apr 06 2010 19:38:02 GMT-0700 (PDT)", "parent_teacher_id" : 116845, "current_user_id" : null, "listing_session_id" : 194028, "session_id" : "4a2146ae80971b47ec6acd86827506f9", "url" : "http:// www.teachstreet.com/redirect? source_id=cl-87e9otqv6o&url=http%3A%2F %2Fwww.wyzant.com%2Ftutorprofile3480833", "subdomain" : null, "listing_id" : 153395, "teacher_id" : 119644, "_type" : "ClickThroughEvent", "count" : 1, "source_type" : "ListingSession", "created_at" : "Tue Apr 06 2010 19:38:02 GMT-0700 (PDT)" } Real Value in Real Time Mongo Seattle - July 2010 Daryn Nakhuda, TeachStreet.com 19 19
- 20. How we track JavaScript - for page actions, to filter robots Or, just directly to the logger Real Value in Real Time Mongo Seattle - July 2010 Daryn Nakhuda, TeachStreet.com 20 20
- 21. Reporting Dashboard Presenters: • Used from web as well as weekly activity emails • Aggregate functions • Map/Reduce queries Real Value in Real Time Mongo Seattle - July 2010 Daryn Nakhuda, TeachStreet.com 21 21
- 22. Some Presenter Code Real Value in Real Time Mongo Seattle - July 2010 Daryn Nakhuda, TeachStreet.com 22 22
- 23. Real Value in Real Time Mongo Seattle - July 2010 Daryn Nakhuda, TeachStreet.com 23 23
- 24. Metrics Dashboard (v2) Real Value in Real Time Mongo Seattle - July 2010 Daryn Nakhuda, TeachStreet.com 24 24
- 25. Weekly Summary Email Real Value in Real Time Mongo Seattle - July 2010 Daryn Nakhuda, TeachStreet.com 25 25
- 26. Q &A Real Value in Real Time Mongo Seattle - July 2010 Daryn Nakhuda, TeachStreet.com 26 26
- 27. Thanks! If you like what you’ve seen, do me a favor: Find great local and online <a href=”http://www.teachstreet.com/”>Classes</a> on TeachStreet Email: daryn@teachstreet.com Twitter: @daryn Real Value in Real Time Mongo Seattle - July 2010 Daryn Nakhuda, TeachStreet.com 27 27