The RealZips Geodata Platform is a 100% native Aloha app that enhances CRM data with geodata, providing over 3 million data points for market potential and sales territories in B2B and B2C sectors. It includes detailed information such as demographics, hospital accounts, and leads for neurosurgeons, allowing users to analyze and plan sales visits by specific zip codes. The platform offers real-time metrics and capabilities for cross-analysis of market potential, sales activities, and results, all accessible through a user-friendly dashboard.