Renee Hobbs, 2017. Create to Learn: Introduction to Digital Literacy. Chapter 3, Decisions, Decisions
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Chapter 3 of 'Create to Learn' by Renee Hobbs discusses the strategic communication process essential for effective media message creation, focusing on aligning an author's goals with audience interpretations. It emphasizes understanding the target audience's knowledge, attitudes, and desired behaviors, while providing guidance on selecting appropriate media types for various purposes. The chapter also highlights the importance of developing a communication strategy by considering the author's identity, the audience's needs, and the available resources.
Renee Hobbs, 2017. Create to Learn: Introduction to Digital Literacy. Chapter 3, Decisions, Decisions
- 1. CREATE to LEARN Renee Hobbs@reneehobbs Introduction to Digital Literacy Chapter 3 Decisions, Decisions Pages 20 - 44
- 2. Which type of media is best for my purpose, target audience, point of view, deadline, skills and resources? Hobbs, R. (2017). Create to Learn. NY: Wiley.
- 3. Strategic Communication A process that helps people make the “right” decisions when creating media messages The alignment between the goals of the individual digital author (or the organization they represent) and the interpretations that target audiences make Hobbs, R. (2017). Create to Learn. NY: Wiley.
- 4. Rhetorical Modes: Purpose and Target Audience Hobbs, R. (2017). Create to Learn. NY: Wiley.
- 5. What is the purpose of this message? Hobbs, R. (2017). Create to Learn. NY: Wiley.
- 6. How might different people understand this message differently? Hobbs, R. (2017). Create to Learn. NY: Wiley.
- 7. Hobbs, R. (2017). Create to Learn. NY: Wiley. By developing a communication strategy, creative decisions are easier to make
- 8. Developing Your Communication Strategy AUDIENCE • Who am I? • Who is my target audience? • How will my target audience encounter my message? KNOWLEDGE • What do I want to my target audience to know? ATTITUDES • What do I want my target audience to feel? BEHAVIOR • What do I want my target audience to do? Hobbs, R. (2017). Create to Learn. NY: Wiley.
- 9. Can you infer the author’s purpose from the clues provided in the creative work they have produced? Hobbs, R. (2017). Create to Learn. NY: Wiley.
- 10. While Viewing, Ask Yourself: AUDIENCE • Who is the author? • Who is author’s target audience? • How is author’s target audience encounter her message? KNOWLEDGE • What does author want to her target audience to know? ATTITUDES • What does author want her target audience to feel? BEHAVIOR • What does author want her target audience to do? Hobbs, R. (2017). Create to Learn. NY: Wiley.
- 11. Hobbs, R. (2017). Create to Learn. NY: Wiley. An explosion of free or low-cost digital tools enables anyone to create media
- 12. Choosing the Right Medium Hobbs, R. (2017). Create to Learn. NY: Wiley. BLOGS VIDEO PODCAST ANIMATION INFOGRAPHIC VLOGS & SCREENCAST
- 13. Blogs and Websites Sites TRY • Wordpress • Weebly • Wix Hobbs, R. (2017). Create to Learn. NY: Wiley. EXPLORE:
- 14. • Opinion • Soundcloud • Chirbit Hobbs, R. (2017). Create to Learn. NY: Wiley. DDigital Audio and Podcastinges EXPLORE:
- 15. • Picmonkey • Kizoa • Sharalike Hobbs, R. (2017). Create to Learn. NY: Wiley. Images EXPLORE:
- 16. Infographics & Data Visualizations • Piktochart • Infogr.am • Easel.ly Hobbs, R. (2017). Create to Learn. NY: Wiley. EXPLORE:
- 17. Vlogs & Screencast • QuickCast • Screencast-o-Matic.com • Screencastify Hobbs, R. (2017). Create to Learn. NY: Wiley. EXPLORE:
- 18. Video • Animoto • Videolicious • WeVideo • Shadow Puppet Hobbs, R. (2017). Create to Learn. NY: Wiley. EXPLORE:
- 19. Animation • OSnap! • PowToon • Moovly Hobbs, R. (2017). Create to Learn. NY: Wiley. EXPLORE:
- 20. Remix • YOU.DJ • YouTubeMixer • Storify Hobbs, R. (2017). Create to Learn. NY: Wiley. EXPLORE:
- 21. Social Media • Make A Gif • Imgflip • Vine • Periscope Hobbs, R. (2017). Create to Learn. NY: Wiley. EXPLORE:
- 22. Develop a Communication Strategy While Planning Your Project, Ask Yourself: AUDIENCE • Who am I? • Who is the target audience? • How will they encounter the message? KNOWLEDGE • What do I want the target audience to know? ATTITUDES • What do I want the target audience to feel? BEHAVIOR • What do I want the target audience to do? Hobbs, R. (2017). Create to Learn. NY: Wiley.
- 23. Key Ideas • Rhetorical modes of exposition, argument, and narration shape the choices that authors make in the multimedia composition process • Consider your purpose (to inform, entertain or persuade) in selecting which types of media you should use to create to learn • Recognize the affordances and limitations of each media type in light of your purpose, target audience, point of view, timetable, experience, and access to resources • Developing a communication strategy helps digital authors select the best medium to use Hobbs, R. (2017). Create to Learn. NY: Wiley.