Adaptive Content & Responsive design: the content challenge
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Noz Urbina discusses the importance of adaptive content and responsive design in creating user-friendly experiences across multiple devices. He emphasizes the need for a solid content strategy to ensure that content can adapt effectively, optimizing user engagement. Adaptive content allows brands to create personalized experiences by seamlessly adapting and reusing content based on context and user needs.
Adaptive Content & Responsive design: the content challenge
- 1. the content challenge Adaptive content & Responsive design @nozurbina noz.urbina@urbinaconsulting.com / urbinaconsulting.com/blog Img: odditymall.com/lego-sunglasses
- 2. @nozurbinaAbstract Responsive design can sometimes be thought of as the art and science of hammering round pegs into square holes. Content that isn’t properly structured and controlled with a solid content strategy can struggle to properly adapt to different display contexts. Noz Urbina looks at how CS and UX professionals can work together to engage and please users in a multi-device world using adaptive content. Adaptive content is like lego-blocks, allowing you to craft many different perspectives on your brand from reusable assets.
- 3. @nozurbinaAgenda • Me • Terms – Adaptive/Responsive Design? • Many challenges – Content and UX • AdaptiveContent • Collaboration to meet the challenge
- 4. @nozurbina Viva (in) España! Congility Events Chair Content strategist Consultant/trainer Author Noz Urbina (me)
- 5. DEFINING OUR TERMS Responsive Design Adaptive Design Content and UX Adaptive Content
- 6. @nozurbinaResponsive Design All content is delivered. Appearance, layouts and features are adjusted for device client-side
- 7. @nozurbinaAdaptive Design Device, user, and other context details are detected, then server-side logic sends only appropriate layouts & features LinkedIn
- 9. THAT’S THE LEAST OF OUR WORRIES If only there were only desktop and mobile...
- 12. Vuzix M100 Recon JetEpson Moverio (on sale) Telepathy One Microsoft Hololens
- 13. BUT WHAT ABOUT THE CONTENT? The stuff that the people are actually looking for?
- 14. @nozurbina Content is the lens through which users perceive the brand http://commons.wikimedia.org/wiki/File: Oakley_sunglasses.jpg
- 15. @nozurbina Lens and Frames Must Work Together Personal Preference Functional Imperative All images http://commons.wikimedia.org
- 16. @nozurbinaContent and User Experience • Great design can’t save inappropriate content • The more diverse the interaction contexts, the more stretched content will become • Square peg + round hole =bad experience
- 17. @nozurbinaAdaptive Content • Content designed to adapt for personalised, contextual delivery in multi-channel, multi-format, multi-device scenarios • Can be: – Transformed – Filtered • Because it’s got: – No presentation information! – Structure – Rich metadata – Built-in, in-line semantics
- 18. @nozurbinaAdaptive Content • Adaptive Content enables contextually-appropriate experiences by placing more meaningful (semantic) metadata on small and specific bits of content. The same asset can be leveraged for diverse situations and audiences Traditional Adaptive
- 19. @nozurbinaWhy Now? • Omni- and multi-channel scenarios, responsive and adaptive design, are raising the profile of Content Strategy and AdaptiveContent • It forces people to confront real optimisation of the content’s role in UX • Users expect more personalisation and brands benefit from delighting them. Adaptive content enables better UX. • Without adaptive content, optimising for so many contexts is too impractical, slow and expensive!
- 20. @nozurbina Adaptive content let’s you build many unique experiences from the same reusable building blocks http://www.flickr.com/photos/popcorncx/3514881626/sizes/o/in/photostream/
- 21. @nozurbinaYou might also like