Rethinking mobile – transforming enterprise mobility beyond mobile unified communications
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This document discusses enterprise mobility and mobile communication from a user experience perspective. It argues that enterprise users are also consumers who expect a seamless, unified experience across work and personal domains without having to make choices about what applications or devices to use. New technologies like WebRTC, cloud platforms, and software-as-a-service can enable this by facilitating robust communication and easy switching between domains. The document presents Genband Kandy as a potential solution that provides communication features and APIs to developers to build applications that deliver a unified, optimal user experience for enterprise mobility.
Rethinking mobile – transforming enterprise mobility beyond mobile unified communications
- 1. Rethinking Mobile: Enterprise Mobility Beyond Unified Communications – the UX view Roy Timor Rousso September 9, 2014
- 2. 5 things to talk about 1. Market View – throwing numbers in the air 2. What CIOs think vs. what users want 3. Going beyond BYOD “I mobile therefore I am” 4. Tapping into new tech 5. KANDY anyone ?
- 3. Market view …throwing numbers in the air
- 4. Who is that mobile enterprise communicator ?
- 5. Who makes up the mobile workforce? She or he is a ‘desk-less’ or ‘active office worker’ Note: The typical telecommuter using VPN and desktop or laptop is NOT a mobile worker.
- 6. Market View … throwing numbers in the air
- 7. Market View …throwing (more) numbers in the air
- 8. What CIOs think vs. what users want
- 9. • Voice, TXT, Video, Conf, Screen Share, FMC • Closed & budgeted Mobile Enterprise Communication… What CIOs think • Secure • Device dependent • Telco Grade (99.999%)
- 10. Mobile enterprise communication … What the users think • Consumer envy…consumer apps setting the UX standard • Any device, any Internet access, any social network • Enterprise & Consumer via one interface • No choices to make • Best effort is …OK
- 11. Going beyond BYOD: “I mobile therefore I am”
- 12. The challenge, need, opportunity Bringing consumer UX to enterprise communication world with no silos or switch between domains
- 13. Back to basics:
- 14. Therefore: An enterprise user is a consumer at work, one UX, always on, with no decisions to make My mobile is me, my email is me “I mobile therefore I am” Snips of communication cross networks & communities
- 15. Tapping into new technologies
- 16. Tapping into New Technologies • Beyond BYOD: WebRTC, Cloud, PaaS, CaaS, Wearable, IOT, NFV, paving the way to new experiences All these technologies drive to enable robust communication & seamless switching across domains
- 17. OTT for the mobile enterprise consumer OTT facilitate… OneMe & Communication Snips
- 18. ‘OneMe’ cross device, cross network, no decision
- 19. Communication snips via cloud Video Calls Voice Conference Location Text Screen Sharing Break-out Break-in Rich Messaging Directory Vid Msg. Location (GPS) Presence Sensors Pick & choose the building blocks you need
- 20. KANDY anyone?
- 21. KANDY is Genband KANDY – RTC mobile communication snips on the Cloud Kandy wraps the power of GENBAND’s suite of communications assets into an application developer friendly cloud offering that enables anyone the ability to offer RTC in any place on any device instantly.
- 22. 4 requirements • Create agile offerings • Work within existing frameworks • On demand creation • Shared risk & reward pricing
- 23. Core features for mobile enterprise consumers IP-to-IP Calls AUDIO CALLS, VIDEO CALLS, MULTI-PARTY VIDEO CALLS, CONFERENCE CALLS IP-to-IP Messaging TEXT CHAT, PICTURE MESSAGING, VIDEO MESSAGING, GROUP MESSAGING PSTN Services OUTGOING PSTN CALLS & SMS, DID ALLOCATION, INCOMING PSTN CALLS & SMS Cooperation SCREEN SHARING, CO-BROWSING, LOCATION SHARING, CONTACT SHARING Additional Services LOCAL & NETWORK ADDRESS BOOK, VISUAL VOICE MAIL, CALL RECORDING, CALL TRANSCRIPTION,
- 24. An engine for the developers community Rest APIs REST APIs providing access to KANDY’s communications and management functions • Manage User (create, get, delete, details) • Authentication (tokens for domains and users) • Calls (audio, video, PSTN) • Messaging (text, media, SMS) Web & Mobile SDKs Higher level calls for simplified Web & mobile development • Developer documentation • Class description • List/descriptions of methods • Parameters/Return Values • Request & Response body Quick Starts & Components Code samples & Plug-and-play components allowing developers immediate access • Login & Hello World • Make a voice/video call • Address Book + Presence • Concierge button • Click to call Sample Applications Turnkey applications developed on KANDY, ready to be rebranded for you • fring for KANDY - OTT App • Mobile Communicator
- 25. UX driven pricing philosophy Simple, Easy to Understand, Easy to Budget, Options targeted to Different Communities Per Subscriber $XX Active User/ month Per Usage $XX /month Per Capacity $XX /month
- 26. Summary Enterprise mobile communication is one with conusmer It’s all about the User Experience New techonolgies enbale ‘no decision’, seamless switich between domains Solution like Genabnd KANDY enbel these apps, services and commuincation sinps, today
- 28. roy@fring.com
Editor's Notes
- #2: Communications are changing and getting more complex – everyone has more ways to communicate and more streams to keep up with. Today GENBAND announces Kandy to help enterprises build communications that are more integrated and immediate – built right into the way their customers and employees are working. Kandy combines the simplicity of the web and mobile applications with enterprise grade real time communications. Simplification Adaptive Core SoE, SoR Integration Combinatorial Quick Starts, SDK, API Subscription or White Label Continuous Discovery Specialization Reusable