Robust Intranet/Digital Workplace Navigation

Editor's Notes

• #12: Survey
• #20: It’s about scoring and defending. Not good passes and communication and teamwork. We have to deliver
• #21: Can your intranet support sales?
• #22: How can your intranet save money? OK. AEP
• #33: Support your culture
• #43: Organization strategy: Analyze corporate philosophy, vision and strategy statements. What does the organization want to achieve over the next five years, and specifically what does it want to achieve on the Web? It is very important that you link your website strategy to the overall strategy of the organization. This seems obvious but strangely many websites are disconnected from core organizational aims and objectives. Stakeholder interviews: Talk to key people within the organization and find out what they think the purpose of the website is. What do they think the customer’s top tasks are? What do they think the top tasks should be? Examine existing website: A good way to start is to copy level 1 and 2 of the website classification into the longlist. Another good source is the site index. Analyze top search terms: Do this by: Analyzing data from the website search engine. Try to get the top 100 search terms over a 12 month period. Google Adwords: https://adwords.google.com/select/KeywordToolExternal. Enter important words and phrases so as to see how people are searching for them. For example, when we tested for “flu” we noticed that the following terms were particularly searched for: flu symptoms, swine flu symptoms. Google Trends: http://www.google.com/trends. If you want to do deeper research and compare search word trends over several years, then Google Trends is the place to go. Most visited webpages: What are the top 100 most visited pages on the website over the last year? (For a smaller website, the top 50 would be enough.) Competitor or peer websites: A minimum of 4-6 should be analyzed for tasks, particularly at a homepage level. Relevant media: Are there magazines, specialist industry websites, associations, etc.? Customer feedback: What are the most common customer inquiries and complaints? Talk to support, help and sales staff to get this sort of data. Customer research: Are there any surveys or other research that show what tasks customers come to the website to complete? Customer interviews: For a large project, we would generally try to do 10-20 customer interviews. We don’t usually discover new tasks that we have not already discovered as a result of analyzing the sources
• #45: Tasks: This is where we place the task word/phrase Duplicates: This column contains task phrases that are very similar to each other. Class: This is the broad classification that the task phrase fits into. Source: This is where we got the task phrase. For example, “Top 100 Search Results”. Internal Source: This identifies the person who put the task on the list. (Sometimes a number of people will be involved in the research process).
• #47: Steve Jobs
• #51: BBC Fleet
• #52: No demographi in the tasks. It could be in the voting forms or cards, that the result comes from women or a specific location if that is the case.
• #55: THOUGH: If someone with a lot of stars on his/her shoulders insists on a weird term then include it in the voting and you will be able to prove that it is not a good idea.
• #56: TLA = Three Letters Abbreviations
• #66: Or you weigh it in later on.
• #69: When finished give it to me. Who will help me? Have a break when finished.
• #76: Enter top tasks here. Not the short list or the long list.
• #86: Her ser du hvilke kategorier de enkelte er lagt ind i?
• #87: Her ser du de kort der ligger i de forskellige grupper, som testpersonerne er kommet frem til.
• #94: You give it a name