The Rubicon Project aims to automate the buying and selling of online advertising. It has created a marketplace that connects over 1,000 publishers, 400 ad networks and exchanges, and over 2 million advertisers. This marketplace allows buyers and sellers to reach 500 million unique users globally each month. The Rubicon Project provides transparency and tools to help buyers target specific audiences and inventory, and helps publishers monetize their full inventory and earn higher rates. It also analyzes trends in the online advertising industry.