iMirus Networks
Download as PPT, PDF1 like425 views
This document discusses the need for digital strategies among content creators and publishers. It notes that users now consume information on their own terms across different devices. An effective strategy involves having a strong brand and content across multiple digital platforms like mobile websites, magazines, and blogs to engage users daily. It provides an example revenue scenario from digital editions showing how online advertising can generate substantial annual revenue through impression-based CPM models. The document concludes that organizations should consider print and digital solutions together to provide value to users and advertisers.
![Chris Riggs, CEO [email_address] (918) 492-0660 ext. 1011](https://image.slidesharecdn.com/imirusdigidaynetworks-090608214905-phpapp02/85/iMirus-Networks-1-320.jpg)
iMirus Networks
- 1. Chris Riggs, CEO [email_address] (918) 492-0660 ext. 1011
- 2. New Media Consulting Digital Edition Service Provider Digital Strategy • Magazines Online Advertising Programs • Newspapers e-Marketing Programs • Catalogs Custom Development • Books Digital Services
- 3. Do You Have a Digital Strategy?
- 4. What is your principle asset? Are you a magazine or content creator? or Mobile Website Magazine Digital Edition Blogs Podcasts Magazine
- 5. Your Value is your: Brand, Content, & Readership Mobile Website Magazine Digital Edition Blogs Podcasts e-Newsletter Content Delivery - Print & Digital Media (All Media Should Cross Promote Each Other)
- 6. Users are more technology savvy Users will get information When they want it, Where they want it, and How they want it If publishers are not in contact with their readers on a daily basis, they are going else where for content Users Consuming Content
- 7. Ad Facts & Trends
- 8. Most Magazine Publishers Magazine Website
- 9. e-Mail Sponsorships Banners Video Rich-Media Classifieds Lead Generation Search
- 10. iMirus Demo - Ad Programs
- 12. Dynamic Ad Revenue Example Online Ads - Digital Edition Revenue Scenario & Assumptions Digital Circ. = 500,000 - Monthly Assumption: Open Rate 40% Open Rate = 200,000 Avg. Ad Impressions per DE = 30 6 million ad impressions/issue Avg. CPM - $8 Total Monthly Rev. = $48,000 Total Annual Rev. = $576,000 CPM = Cost per Thousand Impressions
- 13. Selling Print & Digital - “The Bundle”