Social Customer Relationship Management (sCRM) presentation
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The document discusses Social Customer Relationship Management (SCRM) and its components, such as contact management, opportunity tracking, and social media engagement. It highlights the Nimble platform as a tool for small and medium-sized businesses to transform social interactions into customer relationships and offers comparisons with other SCRM tools. Additionally, it provides examples of how platforms like Twitter and Hootsuite can be used for customer relationship strategies.
Social Customer Relationship Management (sCRM) presentation
- 2. Social Customer Relationship Management (sCRM) Presented by: Ken Tucker July 2013
- 3. Where to check all of your messages?
- 4. What is CRM? • Contact Management • Opportunity Tracking • Conversation Records • Email, Phone, Mail, Marketing Campaigns … • Project Management • Automation / Business Rules
- 5. What is sCRM? Relevant Contextual Information at the Right Time • Contact Management • Opportunity Tracking • Conversation Records • Email, Phone, Mail, Marketing Campaigns … • Project Management • Automation / Business Rules And Now (speed of communication and integration) • Social Media Monitoring / Discovery • Social Media Engagement / Collaboration
- 7. More Customers. Less Work.™ Ken Tucker July 17, 2013
- 8. Easily Transform your Social Communities into Customers with Nimble, the social selling tool for SMB
- 9. Our contacts, communications and activities are scatteredall over the place
- 10. What does Nimble Do?
- 11. SaaS Social Business App 360 View of your Contacts Unified Inbox + Social Monitoring Automated Sales, Marketing and Customer Service
- 12. Customer Relationship Solutions Enterprise CRM Contact Manager Social CRM • Limited Vision • Limited Social • Basic • Complex • Pricy • Stodgy Outlook Address Book Google Contacts Collaboration Social Listen/Engage
- 13. Accounti ng Collab Custome r Service Marketin g Contacts Communica tion Activities Nimble, a Social Business vision Social Monitori ng Sales
- 14. Nimble Integrations And a many more…
- 17. Nimble for Outlook Integration View Nimble Contacts from within Outlook 2007 or Outlook 2010
- 18. Nimble Daily Digest Email
- 20. 1 - Subscription Freemium Model 3 - Nimble for iOS 2 - Nimble App Store
- 21. Time for a Demo!
- 22. 5 sCRMs for Small Business • Batchbook • Nimble • BlueCamroo • Insightly • GreenRope http://www.practicalecommerce.com/articles/3924- 5-Social-CRM-Tools-for-Small-Business
- 23. Other Tools to Consider • Twitter • Hootsuite • LinkedIn Contacts • Rapportive • Chime • Nutshell Mail • HubSpot These offer features to help with sCRM, but are not sCRM solutions
- 24. Twitter as a CRM • Answer Tweeted Customer Support Questions • Keep Customers Updated • Thank Customers • Welcome New Followers • Put Customers in Lists and Monitor • Help by Tweeting about Customers or Retweeting Their Tweets (as appropriate). • Monitor Twitter for Keywords • Regular and Promoted Tweets
- 28. Chime A Chrome plug-in that allows users to get all of their social media notifications in their browser in a user-friendly manner.
- 29. Nutshell Mail Schedule Options
- 30. Nutshell Mail Schedule Options
- 31. HubSpot Social Inbox Email messages triggered based on Twitter Streams that I set up to monitor
- 32. July 18, 2013 Presented by: Social CRM Please fill out your survey & drop it in the box before you leave https://www.facebook.com/STCCTechComm