Customer relationship management (crm)
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Customer Relationship Management (CRM) is a strategy for managing a company's interactions with clients and sales prospects with the overall goals of finding new clients, retaining existing clients, winning back former clients, and reducing marketing and client service costs. When implemented effectively, CRM involves people, processes, and technology working together across all client-facing departments to increase profitability and reduce costs. Benefits of CRM tools include streamlined sales and marketing processes, higher sales productivity, increased cross-selling opportunities, improved service and retention, increased call center efficiency, and higher overall profitability.
Customer relationship management (crm)
- 1. Customer Relationship Management (CRM)
- 2. Customer Relationship Management (CRM)A broadly recognized, widely-implemented strategy for managing and nurturing a company’s interactions with clients and sales prospects.The overall goals are to find, attract, and win new clients, nurture and retain those the company already has, entice former clients back into the fold, and reduce the costs of marketing and client serviceOnce simply a label for a category of software tools, today, it generally denotes a company-wide business strategy embracing all client-facing departments and even beyond. When an implementation is effective, people, processes, and technology work in synergy to increase profitability, and reduce operational costs.
- 3. BenefitsThese tools have been shown to help companies attain these objectivesStreamlined sales and marketing processesHigher sales productivityAdded cross-selling and up-selling opportunitiesImproved service, loyalty, and retentionIncreased call center efficiencyHigher close ratesBetter profiling and targetingReduced expensesIncreased market shareHigher overall profitabilityMarginal costing
- 4. PowerPoint has new layouts that give you more ways to present your words, images and media. Customer Relationship Management (CRM)CRM-I want to….
- 5. Continued…Analyze & Collaborate with Customers and EmployeesCRM works best when all stakeholders are involved. That means sharing information with customer and partners so everyone is one the same page. With SugarCRM, companies gain unrivaled flexibility to design the processes and expose the right information that makes for more successful partners and happier customers. Measure & Report Across Your CompanyIs your CRM system an obstacle instead of an aid to progress? SugarCRM offers a more modern, flexible CRM system – one that is built for the Web with maximum flexibility in mind. With Sugar, you will gain better insight into who your customers are and how your company is performing across marketing, sales and support. Organize & Share Customer InformationWhen managing customers in spreadsheets and email becomes too difficult, Sugar simplifies how your company organizes and tracks people, companies and sales opportunities. With a single system of truth, your team so you can be more productive and can focus on what really matters: creating and retaining customers.
- 6. Reporting
- 10. Collaboration
- 11. Platform