The document discusses why startup companies need a CRM system. It explains that CRM helps manage and analyze customer interactions and feedback with the goal of improving customer relationships and retention. CRM provides advantages like ensuring clear communication, unifying different business functions, and allowing companies to track progress across devices. The document also states that as companies grow, manually handling data becomes inefficient, so CRM provides a platform to organize, analyze data, and identify customers. CRM brings together tools like prospects, dashboards, sales orders and invoices to help startups focus on finding and maintaining valued customers.