S23 Columbia
- 2. Who We Are • The best people for your job • Tailored team of professionals • Unique skills for all phases of the project • A broad range of experience • One point of contact ce.columbia.edu
- 3. Our Experience • Agency.com • History Channel • Slim Jim • American Express • IBM • Ogilvy • American Federation of Arts • International Peace Institute • Radical Media • American Museum of Natural History • JP Morgan Chase • ReCourses.com • AugustJackson.com • The Jewish Theological Seminary • RIPTA.com • Beginning with Children Foundation • Johnson & Johnson • SwissArmyKnife.com • Black Public Media • List College • The University of the Arts • Brahmin.com • MesaGlobal • VermontCreamery.com • Bronx Zoo • National Coffee Association • Wechsler Ross & Partners • Cisco • New York Law School • The College of New Jersey • Original Champions of Design • The Direct Marketing Association • Pontifical Mission Societies • HBO • Pratt Institute • Helen Marie • NBC Universal ce.columbia.edu
- 4. Our Approach • Discovery and Architecture • Content Strategy • Design and User Interface • Site Development and Testing • Maintenance and Support ce.columbia.edu
- 5. Adrian Mendoza Discovery and Architecture • Discovery and Architecture • Content Strategy • Design and User Interface • Site Development and Testing • Maintenance and Support ce.columbia.edu
- 6. Mark O’Brien Content Strategy • Define the key audience types who Why Content ? will be consuming content, and understand what content platforms they prefer • Understand how much content you will be able to create as an organization on a monthly basis • Determine which content strategy platforms are right for you, based on your audience personas and content creation abilities ce.columbia.edu
- 7. Mark O’Brien Content Strategy Who are you speaking to? • Discover how to integrate your content strategy platforms into the overall site experience • Define the calls to action throughout the site which will be built around the content strategy • Determine who within your organization would be ideal to contribute to your content strategy ce.columbia.edu
- 8. Mark O’Brien Content Strategy Scaling the Content Mountain • Suggest an effective editorial calendar approach to keep your content strategy on track • Review SEO best practices which will allow your content to reach the widest audiences possible • Review how to best promote your content through social media channels ce.columbia.edu
- 9. Lee Willett / David Ormes User Interface Design • Create a site that is intuitive to navigate • Design to anticipate user needs • Utilize today’s technologies and anticipate tomorrow’s • Foster the Columbia SCE brand • Avoid the poor practices of other higher- education sites ce.columbia.edu
- 10. Lee Willett / David Ormes User Interface Design • Insure level AA accessibility for the site • Create a site that works on desktop and touch-based devices • Use and promote social media tools to develop a community • Anticipate future needs of the SCE programs ce.columbia.edu
- 11. Lee Willett / David Ormes User Interface Design ce.columbia.edu
- 12. Russell DeLaCour/Alex Outman Site Development and Testing • Experienced in building sites for education and non-profit TCNJ.EDU • Completing a Drupal 7 build for multiple departments of The College of New Jersey STUDIOMUSEUM.ORG • Completed Drupal website updates on studiomuseum.org and customized Wordpress exhibition for The Bearden Project ce.columbia.edu
- 13. Russell DeLaCour/Alex Outman Site Development and Testing Large, complex sites TRYENGINEERING.ORG/IEEEGHN.ORG • Tasked with production and launch, retained for ongoing development, maintenance and support. • Developed a number of websites to advance engineering in education and humanitarian aid • A resource for students, parents, and teachers interested in pursuing careers in engineering – Website internationalization (9 languages) – Drupal conversion with custom modules • A custom Wiki dedicated to documenting and archiving the history of electro-technology. ce.columbia.edu
- 14. Russell DeLaCour/Alex Outman Site Development and Testing ECE.DREXEL.EDU • Drexel University’s ECE department to public website, content management system, and faculty administration intranet • Content management customization • Content migration ce.columbia.edu
- 15. Russell DeLaCour/Alex Outman Site Development and Testing • VH1’s Save the Music Foundation (STM) • Established systems for managing data and automating processes essential to the organization's support for music programs in public schools. • We provided consulting, database, and website development services towards the creation of the STM database and Intranet. • Authenticated multi-user tiered privileges • Flexible reporting system: predefined and dynamically generated database • Personalized email and print letter generation • Advanced database searches ce.columbia.edu
- 16. Maintenance and Support • We’ll work with your steak-holders to transition the site post-launch • Provide weekly check-in for four weeks • Semi-monthly check-ins for two additional months • We’re principals. We’re not going anywhere. ce.columbia.edu
- 17. Your Goals • Attract prospective students • Engage current students • Create a community for alumni • Reach out to a larger community • Fosterthe promise that Columbia SCE is a leader and innovator in higher education ce.columbia.edu
- 18. Timeline • Enter timeline ce.columbia.edu