Information Architecture & Content Strategy
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This document summarizes a content audit of the Simpson Center for the Humanities website. It identifies over 20 pieces of content, including pages for making donations, events calendar, mailing list signup, and an archive of past events. For each item it describes the URL, file type, content type, topic, and notes needed revisions. The audit found that some pages, like the donation page and site map, may be out of date. It also notes that the calendar could be searched. The audit aims to map content to an information architecture and identify gaps to inform future planning.
![Taxonomy
Prepared for: Showtime Anytime, Android
Showtime Anytime | Taxonomy Prepared by: Andy Fitzgerald, Sr. UX Designer
October 15, 2012
Terms Equivalent Terms Related Terms Use For Scope Notes
Level 1 Level 2 Level 3 Level 4 Level 5 use commas to separate terms use commas to separate terms use commas to separate terms
Series Landing Shows, programs episode, season Primary IP asset. SNI invested in promoting these above other conte
Series Name
Seasons Year, number Year
Episodes show show Series occupy more than one category, they
Movies Simpson Center for the Humanities | Sitelike series, can occur in related coll
Movies, Map
Movie Asset film, cinema Programs
Action action movie movie
A 0.0
Drama
Simpson Center
Reality Home
Classics
Global Navigation
Documentaries B 2.0
Family Programs
Horror/Sci-Fi
Romance Adult After hours
Sporting Events C 2.1 C 2.2 C 2.3 C 2.4
Initiatives
Katz Lecture page includes links to keyword
Boxing [include past Lecture Series filtered media archives—i.e. a video & audio
Curriculum Fellows
initiatives here] listing that shows only Katz media.
Baseball
Nascar
D 2.1.1-x D 2.2.1 E 2.2.1 D 2.3.1 D 2.3.1.1-x D 2.4.1 D 2.4.1.1-x
Katz Lecture Katz Lecture Certificate in CPS Program Society of Scholars Archived SOS Page
Article Instances [current] Instances
[current] Archive [filtered] Public Scholarship Pages
D 2.2.2 E 2.2.2 D 2.3.2 D 2.3.2.1-x D 2.4.2 D 2.4.2.1-x
Initiatives include
detailed articles on Courses Archive Digital Humanities
New Books in Print New Books in Print Center Courses Archived DHC
[static pages by Commons
Digital Humanities, [current] Archive [filtered] [current] Page Instances
year] [current]
Public Humanities
Scholarship,
Crossdisciplinary D 2.4.3 D 2.4.3.1-x
Research, and E 2.2.3 D 2.2.3.1-x D 2.3.3
Digital Research
Graduate (Other) Certificate Archived DRSI
Lecture Series Archive Page Summer Institute
Curriculum. These Programs Page Instances
Archive Instances [current]
can become left menu [curated list]
links. No need for a
full-function archive As with initiatives,
page here: links to Archives
Site archives will be of either a static on-page type (e.g. under “Fellows” links to static pages of
articles on past past fellows cohorts
initiatives can be pages) or dynamic, filterable, and sortable, as here under “Lecture Series.”
Each subdivision of “Lecture Series” will link directly to a sub-type specific can be listed on these
listed on this page. respective pages.
“view” of the “all page instances” archive. The “Lecture Series” archive,
then, is essentially one page with selectable views for each lecture series
type; clicking on the archive link from a specific lecture series page pre-
selects that series’s view. Other views — and the “Lecture Series Archive”
view — view will remain available on all versions of the archive page.
A 0 A 0 A 0
Legend
Horizontal External
Page Stack Pop-Up Database
Page Link Link
Page
UW Simpson Center for the Humanities Website Redesign Andy Fitzgerald | last modified: Thursday, May 12, 2011](https://image.slidesharecdn.com/iacsrolloutslideshare-121107172718-phpapp01/85/Information-Architecture-Content-Strategy-39-320.jpg)
Information Architecture & Content Strategy
- 1. Information Architecture & Content Strategy November 7, 2012 Deloitte Digital Andy Fitzgerald
- 2. Information Architecture & Content Strategy Context: why now? Information Architecture & Content Strategy defined IA & CS integration with current processes IA & CS in action What next: participating, getting involved & learning more
- 3. Context
- 4. Übermind
- 5. Showtime Anytime showtime tablet image
- 7. Current Process Some wins: Translation, not “porting” Targeting consistent brand experience, as opposed to identical visual/interaction experience Remaining challenges: Work is informed by technology-specific organization Adaptation work must be repeated for each new platform Each design is ultimately not forward compatible
- 8. Information architecture & content strategy
- 9. “Architecture enables environments for inhabitation; information architecture enables environments for understanding.” –Jorge Arango, “Architectures”
- 10. Information architecture happens by design or by default.
- 11. Context Content Users Adapted from Information Architecture for the World Wide Web, by Louis Rosenfeld & Peter Morville
- 12. Information Architecture IA is the structural design of information systems, interactive services, and user experiences. IA accounts for the organization, search, and navigation systems that help people to complete tasks, find what they need, and understand what they’ve found. Adapted from Information Architecture for the World Wide Web, by Louis Rosenfeld & Peter Morville
- 13. Information Architecture Taxonomies & ontologies Controlled vocabularies Navigation maps Metadata maps Search functionality specifications Use cases User flows Strategy reports
- 14. Information Architecture Builds bridges between: Users & content Strategy & tactics Platforms & channels Research & practice
- 15. Content Strategy CS is the practice of planning for the creation, delivery, and governance of useful, usable content. CS tasks create a quantitative and qualitative assessment of site or application content in order to identify surplus and gaps and to plan for the site or application’s future needs. Adapted from Content Strategy for the Web, by Kristina Halvorson
- 16. Content Strategy Content audits & inventories Metadata framework assessments Gap analyses Page tables Content style guides Process workflow diagrams
- 17. Content Strategy Identify and plan for content that: Supports key business objectives Supports users in completing tasks Supports consistent brand messaging Supports consistent user experience across multiple contexts & devices
- 18. What vs. How Together, Information Architecture and Content Strategy describe “what.” Once an agreed-upon understanding of “what” is established, subsequent design phases (interaction design, visual design) can move on to “how” with a clear sense of the goals and priorities of the underlying value proposition.
- 19. Integration
- 20. 2011 UX Process
- 23. Proposed UX Process Integrates research into Identifies content & entire design process capability gaps early on Clarifies project goals Simplifies interaction Creates a scalable IA design decisions foundation Creates accountability
- 24. Proposed UX Process Working deeper in the value stack Focusing more on activities, less on artifacts
- 25. Pace Layering
- 26. Pace Layering As applied to information design: content & value proposition are “slow-moving” layers navigation schema, interaction models & device deployment are “fast-moving” layers Understanding the role of each layer allows us to: purposefully adjust individual components pivot instead of react when confronted with new contexts, constraints & opportunities
- 27. Focus on Activities over Artifacts Cross-disciplinary discovery & ideation Project-tailored tasks Heuristics-based analysis Emphasis on problem solving Deliverables as the result of activities
- 29. Content Audit Page 1 Simpson Center for the Humanities Content Audit Page 2 Simpson Center for the Humanities Content Audit Page 2 Simpson Center for the Humanities Content Audit KEY Page 2 Simpson Center for the Humanities Content Audit Simpson Center for the Humanities: Content Audit Top-level, section top page Page 2 Simpson Center for the Humanities Content Audit Link Value to Value to Needed ID # ID Name Description File Type (format) Content Type Topic User group ROT? Responsible Traffic? Comments (URL)/Location Major sub-section Page Stack Page 2 users Center Revisions Simpson Center for the Humanities Content Audit Assess & Inventory > Track Development > Map to Information Architecture Link Value to Value to Needed 1.8.1 ID #Fact sheet ID Name description ofDescription http://depts.washi PDF SCH acknowledgments (URL)/Location File Type (format) Content Type Topic User group ROT? KW? Responsible Traffic?of date? If the donation page is useful, Comments blue font headers = metadata fixed descriptive About the Center updated 02/08 Page 2 users Center Revisions MB? Out activites, fiscal ngton.edu/uwch/ Link content from a fiscal Value to Value to Needed this document might want toSimpson Center for the Humanities Content Audit be more current. 1.8.1 ID #Fact sheet ID Name>description ofDescription http://depts.washi PDF assess & inventory SCH docs/fact_sheet. File Type (format) fixed descriptive Type Content About the CenterTopic User group Development > Track 02/08 updated ROT? KW? Responsible Traffic?of date? If the donation page is useful, Comments composition (URL)/Location POV Page 2 users Center Revisions MB? Out activites, fiscal Link pdf ngton.edu/uwch/ Link content from a fiscal Needed to Value Value to Needed this document might want toSimpson Center for the Humanities Content Audit be more current. 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- 31. User Research
- 32. User Research
- 33. Personas “I require expert analysis and up-to-the-minute statistics to continue my fantasy league winning streak.” Personal Background Kim is an HR Director from Columbus, Ohio. She is a third-generation Ohio State Buckeye whose love for sports began in childhood. Kim was the second of four children and her parents’ only daughter. Her father was a high school football coach who passed along his passion for sports to his children. Sports was the de facto topic of discussion in the household and on any given day, a ballgame could be heard over the radio or on TV. Kim is married and has two children. Goals Kim loves sports, especially fantasy football and baseball, and has been Kim participating in fantasy leagues for more than fifteen years. She feels that her participation in fantasy sports adds to her enjoyment of the game by providing an outlet for her competitiveness and by the intellectual challenge of constructing Age: 46 winning strategies. Kim requires expert analysis and opinion, in addition to Profession: HR Director statistical information, for individual players. She believes that the difference Location: Columbus, OH between first and second place is often determined by minute details and access to the “inside scoop” in a timely manner, including things like trade and draft rumors, injury reports, and off-the-field distractions. Kim’s fantasy players are distributed across a wide range of teams and she needs to know how each is doing at any point in time to understand her fantasy standings. Kim relies on a variety of sources to meet her statistical and expert analysis demands, ranging from well respected sports publications to individual experts. Her recent discovery of Twitter has made her information collection much easier than before. Technology Profile Kim’s level of technical proficiency is relatively low. Most of the time she uses her
- 34. Personas Taxonomies “I require expert analysis and up-to-the-minute statistics Sports type to continue my fantasy league winning streak.” Player affiliation & movement Personal Background Location Kim is an HR Director from Columbus, Ohio. She is a third-generation Ohio State Buckeye whose love for sports began in childhood. Kim was the second of four Expert commentary children and her parents’ only daughter. Her father was a high school football coach who passed along his passion for sports to his children. Sports was the de facto topic of discussion in the household and on any given day, a ballgame could be heard over the radio or on TV. Kim is married and has two children. Content Types Goals Kim loves sports, especially fantasy football and baseball, and has been participating in fantasy leagues for more than fifteen years. She feels that her Score report participation in fantasy sports adds to her enjoyment of the game by providing an outlet for her competitiveness and by the intellectual challenge of constructing Player stats winning strategies. Kim requires expert analysis and opinion, in addition to statistical information, for individual players. She believes that the difference Play-by-play between first and second place is often determined by minute details and access to the “inside scoop” in a timely manner, including things like trade and draft rumors, injury reports, and off-the-field distractions. Kim’s fantasy players are distributed across a wide range of teams and she needs to know how each is doing at any point in time to understand her fantasy standings. Kim relies on a Functionality variety of sources to meet her statistical and expert analysis demands, ranging from well respected sports publications to individual experts. Her recent discovery Get team updates of Twitter has made her information collection much easier than before. Technology Profile Follow particular players Kim’s level of technical proficiency is relatively low. Most of the time she uses her
- 35. Scenarios After completing her morning routine, Kim goes downstairs to make Saturday morning breakfast. Kim and her husband Frank spend some time going over their to do for the day while eating. When it comes to sports, Kim still does the majority of her research on her company PC, going through all her bookmarked sites. About a month ago her oldest son mentioned there was a new Fox Sports app for her phone that would allow her to check scores, stats, and team information while on-the-go. Once Kim downloaded the app, she quickly followed the steps to personalize it for her favorite teams. She’s still getting comfortable using her new mobile smartphone, but the convenience is quickly winning her over and she spends less time on her desktop. While cleaning the house, Kim’s Android phone sends her an alert that the Indiana football game has ended. She drops the vacuum to check the score. it was a close game, so she taps down deeper into the game summary and stats. After spending five to ten minutes reviewing this info she calls her son Brian to talk about the game. 15 minutes later her phone sends her another alert: The Ohio State game is on in five minutes. She says goodbye to her son and turns on the game. During the game she turns on her computer to second-guess her fantasy roster for her must-win game tomorrow. Because the game is a blow out she dives deeper into stats, expert analysis, and the injury reports. She looks for any little piece of information that will get her the win.
- 36. Scenarios Taxonomies Sports type After completing her morning routine, Kim goes downstairs to make Saturday morning breakfast. Kim and her husband Frank spend some time going over their Player affiliation & movement to do for the day while eating. When it comes to sports, Kim still does the majority of her research on her Location company PC, going through all her bookmarked sites. About a month ago her oldest son mentioned there was a new Fox Sports app for her phone that would Expert commentary allow her to check scores, stats, and team information while on-the-go. Once Kim downloaded the app, she quickly followed the steps to personalize it for her favorite teams. She’s still getting comfortable using her new mobile smartphone, but the convenience is quickly winning her over and she spends less time on her desktop. Content Types While cleaning the house, Kim’s Android phone sends her an alert that the Indiana football game has ended. She drops the vacuum to check the score. it Score report was a close game, so she taps down deeper into the game summary and stats. After spending five to ten minutes reviewing this info she calls her son Brian to Player stats talk about the game. 15 minutes later her phone sends her another alert: The Ohio State game is on in five minutes. She says goodbye to her son and turns on Play-by-play the game. During the game she turns on her computer to second-guess her fantasy roster for her must-win game tomorrow. Because the game is a blow out she dives deeper into stats, expert analysis, and the injury reports. She looks for any little Functionality piece of information that will get her the win. Get team updates Follow particular players
- 37. Card Sorting & Affinity Diagramming
- 38. Card Sorting & Affinity Diagramming
- 39. Taxonomy Prepared for: Showtime Anytime, Android Showtime Anytime | Taxonomy Prepared by: Andy Fitzgerald, Sr. UX Designer October 15, 2012 Terms Equivalent Terms Related Terms Use For Scope Notes Level 1 Level 2 Level 3 Level 4 Level 5 use commas to separate terms use commas to separate terms use commas to separate terms Series Landing Shows, programs episode, season Primary IP asset. SNI invested in promoting these above other conte Series Name Seasons Year, number Year Episodes show show Series occupy more than one category, they Movies Simpson Center for the Humanities | Sitelike series, can occur in related coll Movies, Map Movie Asset film, cinema Programs Action action movie movie A 0.0 Drama Simpson Center Reality Home Classics Global Navigation Documentaries B 2.0 Family Programs Horror/Sci-Fi Romance Adult After hours Sporting Events C 2.1 C 2.2 C 2.3 C 2.4 Initiatives Katz Lecture page includes links to keyword Boxing [include past Lecture Series filtered media archives—i.e. a video & audio Curriculum Fellows initiatives here] listing that shows only Katz media. Baseball Nascar D 2.1.1-x D 2.2.1 E 2.2.1 D 2.3.1 D 2.3.1.1-x D 2.4.1 D 2.4.1.1-x Katz Lecture Katz Lecture Certificate in CPS Program Society of Scholars Archived SOS Page Article Instances [current] Instances [current] Archive [filtered] Public Scholarship Pages D 2.2.2 E 2.2.2 D 2.3.2 D 2.3.2.1-x D 2.4.2 D 2.4.2.1-x Initiatives include detailed articles on Courses Archive Digital Humanities New Books in Print New Books in Print Center Courses Archived DHC [static pages by Commons Digital Humanities, [current] Archive [filtered] [current] Page Instances year] [current] Public Humanities Scholarship, Crossdisciplinary D 2.4.3 D 2.4.3.1-x Research, and E 2.2.3 D 2.2.3.1-x D 2.3.3 Digital Research Graduate (Other) Certificate Archived DRSI Lecture Series Archive Page Summer Institute Curriculum. These Programs Page Instances Archive Instances [current] can become left menu [curated list] links. No need for a full-function archive As with initiatives, page here: links to Archives Site archives will be of either a static on-page type (e.g. under “Fellows” links to static pages of articles on past past fellows cohorts initiatives can be pages) or dynamic, filterable, and sortable, as here under “Lecture Series.” Each subdivision of “Lecture Series” will link directly to a sub-type specific can be listed on these listed on this page. respective pages. “view” of the “all page instances” archive. The “Lecture Series” archive, then, is essentially one page with selectable views for each lecture series type; clicking on the archive link from a specific lecture series page pre- selects that series’s view. Other views — and the “Lecture Series Archive” view — view will remain available on all versions of the archive page. A 0 A 0 A 0 Legend Horizontal External Page Stack Pop-Up Database Page Link Link Page UW Simpson Center for the Humanities Website Redesign Andy Fitzgerald | last modified: Thursday, May 12, 2011
- 40. Taxonomy Prepared for: Showtime Anytime, Android Showtime Anytime | Taxonomy Prepared by: Andy Fitzgerald, Sr. UX Designer October 15, 2012 Terms Equivalent Terms Related Terms Use For Scope Notes Level 1 Level 2 Level 3 Level 4 Level 5 use commas to separate terms use commas to separate terms use commas to separate terms Series Landing Shows, programs episode, season Primary IP asset. SNI invested in promoting these above other content types Series Name Seasons Year, number Year Episodes show show Series occupy more than one category, they Movies Movies, like series, can occur in related coll Movie Asset film, cinema Action action movie movie Drama Reality Classics Documentaries Family Horror/Sci-Fi Romance Adult After hours Sporting Events Boxing Baseball Nascar Taxonomies are knowledge organization systems They can be hierarchical, polyhierarchical, faceted, or semantic (usually called an ontology) Page 1 of 1 Captures the relationship of content independent of implementation
- 42. Wireframing
- 43. Process Content Strategy and Information Architecture produce the best results when practitioners: talk to users talk to clients talk to team members Effective information design happens collaboratively
- 44. What now?
- 45. Baseline Audit & Advise • Client has existing content-based taxonomy • Client has well structured and effective existing metadata assets • Client has performed recent user research Information Architect 1-2 weeks for content & metadata audit Collaboration with: 1-2 weeks for taxonomy audit & use case construction Development Team Stakeholders 1 week for navigation & basic information hierarchies
- 46. Translation Research & Refactor • Client has existing website or online presence • Back end and support systems function in their current state but will need to grow • Client has limited data about users and use habits Information Architect 2-3 weeks for content & metadata audit Collaboration with: 1-2 weeks for research development & analysis Development Team User Researcher 2-3 weeks for taxonomy & use case construction External Participants Stakeholders 1 week for navigation & basic information hierarchies
- 47. Ground up Full information design • Client is building a new information system or service • Data and metadata structures of back end and support systems need to be designed • Project requires a full compliment of user research and analysis Information Architect 3-4 weeks for content audit & comparative analysis Collaboration with: 2-3 weeks for research development & analysis Development Team User Researcher 2-3 weeks for taxonomy & use case construction External Participants Stakeholders 2-3 week for navigation & basic information hierarchies
- 48. Integrating IA & CS You can support effective IA and CS work in projects you’re involved with by: actively participating in research & discovery phases offering discipline-specific insight supporting validation & correction efforts creating opportunities for iteration
- 49. IA Workshops Content Audits & Inventories Novemeber 16 Competitive Analysis Novemeber 30 User Flows December 7 Taxonomy & Navigation December 14
- 51. IA & CS Resources Information Architecture for the World Wide Web, Louis Rosenfeld & Peter Morville Information Architecture: Blueprints for the Web, Christina Wodtke & Austin Govella Content Strategy for the Web, Kristina Halvorson Content Strategy for Mobile, Karen McGrane
- 52. Thank you. Deloitte Digital Andy Fitzgerald