SAP_Case_Studies
- 1. SAP UNIFIED STOREFRONT Creating a best-in-class user experience for the worlds Business Software Leader.
- 2. Are you interested in hearing more about our services, or simply just want to say hello? Write us. hello@vertic.com www.vertic.com © 2013 Vertic. All rights reserved. UX / UI Challenge The fundamental challenge for every website or application is to let users accomplish their intended tasks as easily and directly as possible. Use is motivated by usability, there- fore, web applications should be self-evident and self-explanatory. The complexity of designing an opti- mal user interface has been further enhanced by the emergence of the abundance of mobile and tablet de- vices that leaves desktop web design inconsumable on smaller screens. Users, however, expect consistent communication and optimized us- ability across devices. Solution The solution is to create a user in- terface that gives the user the abili- ty to complete a task as seamlessly and quickly as possible. This can be accomplished by creat- ing a clear and concise user flow, eliminating unnecessary copy, and implementing simple navigation. Responsive Web Design (RWD) en- sures a consistent user interface across any device. RWD is a device –independent design approach to which a website makes its content available to relevant users, regard- less of the device from which they choose to access it. Responsive Design dynamically re-sizes images and text, adjusting site architecture to be optimized for the individual screen, and there- fore made ready for future devices. Benefit Reaching users consistently across devices with an optimal user inter- face will increase user consump- tion and consequently create pref- erence and loyalty. Businesses are gradually realizing the benefits of investing in user in- terface benefits that relate to digi- tal performance and range from a) increased sales on ecommerce platforms and conversion rate, b) increased visibility in search en- gine results, and c) saved time and cost on tablet and mobile develop- ment and site management. Vertic Service Lines
- 3. Are you interested in hearing more about our services, or simply just want to say hello? Write us. hello@vertic.com www.vertic.com © 2013 Vertic. All rights reserved. Challenge SAP, the software giant, has multi- ple store owners and platforms with no single entry point to stores. As a result, experience and design were deeply fragmented with the Stores featured on multi- ple platforms and sites, including HTML, Silverlight and iOS native app. Additionally, SAP was primed to launch a new HTML 5 store via the Tablet, adding to the design di- lemma. Solution It began with visual alignment. With the upcoming launch of the Tablet SAP Store, Vertic created a unifying design that was flexible enough for all of the platforms as well as the Tablet SAP Store in HT- ML 5. Those unifying design ele- ments were then expanded upon in phase 2. User experience best practices were brought into the mix to rethink the user experience in terms of user needs, user jour- ney, navigation and prioritization and flow of content across pages. The Phase 2 redesign used a Re- sponsive Design methodology that ensures mobile accessibility in a single HTML 5 design while delivering a cohesive online brand experience across devices and a prioritization of content based on user needs. Result SAP Store has transformed and re- defined the concept of the indus- try’s online shop. The SAP Store is built on a B-to-B-to-C approach and as more solutions become available online and across devic- es, SAP continues to gain traction and reach new and existing cus- tomers. SAP UNIFIED STOREFRONT Creating a best-in-class user experience for the worlds Business Software Leader. Vertic Case Studies