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Eric C. Thompson
Semester 2, 2011/2012
Wiki Contributions
 Please make your wiki contributions for the first half
 of the course by TODAY (Feb 16, 5pm).

 Please BACK-UP YOUR WORK!


 If you experience system failure or crash, you can email
 the contribution to your tutorial instructor… But
 please attempt to post it to the Wiki first.
Midterm Feedback
 Please complete the IVLE “midterm feedback” survey.
 You can find in listed as SURVEY under SC2220.
 Your responses are anonymous.


 Your feedback is very helpful to me in making
 adjustments and improving the lectures and tutorials
 for the second half of the term!

 Thanks! 
“The Hijab Challenge”
 16 February 2012 (Today)
 Sponsored by the NUS Muslim Society
 Our committee will be stationed at a booth outside the
  Central Library for the whole of Thursday (16/2), and staff
  and students of NUS will be invited to try on hijabs* for
  however long they would like, to have a feel of wearing the
  hijab as they learn the different ways of styling it, as well as
  learn the reasons behind the covering of the head for
  women. (*Free hijab provided!)
 For more information:
  http://www.wix.com/nusmsiaw/iaw2012#!hjiab-challenge
Where We Have Been…
 History of Gender Studies
 Sex/Gender Distinction
 Becoming Male or Female
    Gender socialization;
     paths to learning gender.
 Gender Systems
    Masculinity/Femininity
    Gender as systems of
     beliefs and behaviors
Where We Are Going…
 Gender in Popular Culture
    Gender in Advertising
    Popular Culture (TODAY)
 Gender in Social Relations
    Gender and Power
    Gender and Work
 Gender, Here and Now
    Gender in Singapore
Where We Have Been…
 History of Gender Studies
                              Foundations of Gender Studies
 Sex/Gender Distinction



 Becoming Male or Female     How we become gendered.
                              What gender is…
 Gender Systems              1. Systems of Belief and Behavior.
                              2. What we do, not what we are.
Where We Are Going…
                               Gender in
 Gender in Popular Culture
                               art, literature, language, pop
                               ular culture.
                               Ideas, beliefs about gender.
                               Representations of gender.
                               Social structure, Economics,
 Gender in Social Relations   Politics, Power. Gender in
                               Practice.

                               Applying Gender Studies to…
 Gender, Here and Now         Singapore
                               Your own life
So Much to Cover!
 “The scope is pretty large, perhaps a tighter scope would
  be better?” (IVLE Feedback comment)
 SC2220 is a Survey Class… an overview of an entire field.
 Other, more narrowly focused courses include:
   JS2228: Gender and Sexuality in Japan
   SN2234: Gender and Society in South Asia
   EN3244: Gender and Literature
   GE3206: Gender, Place and Space
   PH3217: Women in Philosophy
   PS3237: Women in Politics
   SW3206: Gender Issues in Social Work Practice
   And many more…
How do I apply this knowledge?
Immediate Application       Lifelong Application
 How do I write an essay    How does gender affect
  for the final exam?!        my life?

 To be discussed more in    Drawing connections,
 the latter part of the       lecture-to-lecture.
 course.                     Questions and “food for
                              thought”.
Today’s Lecture…
 Masculinity and
    Femininity in Traditional
    and Popular Cultures
   Fathering (Chopra)
   Change over Time
   Race and Gender
   Sexuality and Power
     Male Gaze
     Female Tease?
“Retrieving the Father” (Chopra)
 Revising Feminist views of
  Masculinity
 “Absent” Fathers
    Father as provider and
     authority; not caregiver
 Kopo’i – Father Love
    Traditional Cultures
 Fathering in film.
    Popular Cultures
 Chopra is arguing:
    For diverse fathering
    Father love is masculine and
     distinct from “mothering”
Transitions Through Time and Space
 Masculinity and Femininity are constructed differently in
  different times and places.

 Two Examples: Traditional Cultures; Popular Culture

 Traditional Cultures:
 “Where Have all the Trans-Gender Ritual Specialist Gone?”
  (Peletz 2006, Current Anthropology) – See Lecture 4

 Popular Culture:
 Hollywood Images of Masculinity in the Late 20th Century –
  Today’s Lecture…
Hollywood Images of Masculinity
 1970s: Clint Eastwood: Independent, Solitary Figure
  (High Plains Drifter 1973, Dirty Harry 1971)

 1977: Luke Skywalker: The New-Age Spiritual Male

 1993: Falling Down: Hegemonic Middle-Class, White,
  American Masculinity Hegemony in Crisis
   Struggling to come to terms in a changing world.
   Vigilante (“Dirty Harry”) is now the Bad Guy.


 1999: “Fight Club”: Reclaiming Masculinity
Falling Down: Notes and Reflections
 Crisis of Hegemonic Masculinity: White, Middle-
  Class, English-speaking, Middle-Age, American
  Family-Man
 “I’m the bad guy?”: The world turned upside-down.
 Intersection of Gender, Race, Class, Age
 Falling Down in Singapore?
   Chinese, Hokkien-Speaking, Middle-Class, Middle-
    Age, Singaporean Family-Man?
   Is there a “crisis of masculinity”?
   If so, how does it play out?
Fight Club: Notes and Reflections
 Fight-Therapy (Masculine) vs. Talk-Therapy (Feminine)


 Lack of male role models (divorce culture, absentee
 fathers, “Our fathers were our models for God. If our
 fathers bailed, what does that tell us about God?)

 Problematic relationships with women (single mothers;
 dysfunctional heterosexuality)

 Struggling with symbolic status competition and identity
 (“you’re not your f***in’ khakis”)
Gender, Race and Masculinity
 The Green Hornet
 1966-1967 TV series, with
    Bruce Lee as Kato
   2011 Movie, Jay Chou (pop
    star) as Kato and Seth Rogan
    (comedian) as Green Hornet
   Who is the leader?
   Who is the sidekick?
   Who “gets the girl”?
   Does Hollywood produce
    “Asian” masculinity?
“Stupid Girls”
Second & Third Wave Feminism
 Pink “Stupid Girls”
   “Second Wave” Feminism
   Rejection of “Emphasized” Femininity
   Gain Power through Competing with Men (“What
    happened to the dream of a girl President…”)

 Spice Girls “Wannabe”
   “Third Wave” Feminism
   Assume Equality/Status as a Given
   Gain Power through leveraging Femininity and Sexuality
    (“If you want to be my lover, you have got to give…” i.e. you
    get sex if you do what I want you to do.)
Imagery, Representations & Power
 The “Male Gaze” versus the “Female Tease”


 How are women represented in popular culture?


 What sort of power (and vulnerability) do pop culture
 representations create?
The Male Gaze
 Women are subject to “the
  male gaze” through
  advertising and in public
  spaces.
 Gender/feminist theorist
  argue that the male gaze
  operates as a form of
  harassment, discipline and
  control.
 Women subjected to the
  male gaze must learn to
  control their own bodies in
  public.
The Female Tease?
 Third Wave feminist
  argue that women should
  assert themselves sexually
  as a form of power.
 Does the “female tease”
  reverses or contests the
  power of the “male gaze”?
 Example: Pussy Cat Dolls
Traditional Themes of Feminism
and Gender Studies:
• Double Standard for Women:
  – The “Madonna/whore” complex
  – Patriarchal culture expects women to be both chaste
    (Madonna – the ‘virgin Mary’) and sexually
    available/promiscuous (whore); creating a difficult
    double standard for women to follow.
• Objectification of Women as Sex Objects.
  – The “male gaze” as agent of objectification.
• Oppression of women by patriarchal culture.
“Third Wave” Feminism
• From 1990s
• Reaction to “Second Wave” Feminism
   – Largely assumes that women do have or should have
     equal status.
   – Rejects the de-feminized and de-sexualized image of
     “bra-burning feminists”
• Represented in Popular Culture by the Spice Girls as a
 “Girl Power” Pop Group.
  – For example “Wanna Be” (“If you wannabe my lover, you
    gotta get with my friends…”; Priority of girlfriends over
    boyfriends.)
Pussycat Dolls
• “Girl Power” Group, very much in the mold of Spice
 Girls (but taken to a greater extreme?).

• About the PCD (according to Wikipedia):
• Formed as a Burlesque Troupe, 1995-2003.
• Gained notoriety after 1999 Playboy pictorial.
• Re-cast as Musical Group, 2003-Present.
• Debut Album (PCD): 2005.
• Second Album (Doll Domination): 2008.
Sc2220 lecture 6 2012
Sc2220 lecture 6 2012
“Don’t Cha”
(PCD’s First Hit Single)
• “I know you like me. I know you do. That’s why
  whenever I come around, she’s all over you… And I know
  you want it. It’s easy to see. And in the back of your
  mind, I know you should be **** me.” (**** = “home
  with me”; “holdin’ me”; “f***in’ me”; different versions)

• “Don’t cha wish your girlfriend was hot like me… a freak
  like me… fun like me”

• “Fight the feeling. Leave it alone. ‘Cause if it ain’t love, it
  just ain’t enough to leave a happy home…”
“StickWitU”
(Second Hit Single)
• Chorus: “Nobody gonna love me better. I must stick with
   you forever. Nobody gonna take me higher. I must stick
   with you.”

• The lyrics suggest a sexually intimate (heterosexual?)
   couple. (“We’ll be making love endlessly. I’m with you.
   Baby, I’m with you.”)

• The video portrays an intimate (but not sexual) friendship
   among the women in the group – especially overcoming
   struggles and having a long history together.
“Beep”
(with will.i.am)
• will.i.am: “It’s funny how a man only thinks about the
  (beep). You got a real big heart, but I’m lookin’ at your
  (beep). You got a real big brain, but I’m lookin’ at your
  (beep)…”
• PCD: “I don’t give a (beep). Keep lookin’ at my (beep)…
  Every boy’s the same, since I been in the seventh
  grade. They’ve been trying to get to me. Trying to
  hahaha, hahaha…. I keep turning them down… You’re
  too aggressive.”
“Buttons”
(with Snoop Dog)
• “I’m telling you loosen up my buttons baby. But you
  keep fronting. Say what you going to do to me. But I
  see nothing…”
• “Typical. Hardly the type I fall for.”
• “You say you’re a big boy but I can’t agree. ‘Cause the
  love you said you had ain’t been put on me.”
• “I can see that just like most guys your game don’t
  please.”
“I Don’t Need A Man”
 (Self-explanatory)
• “I see you looking at me. Like I got something for you. And
  the way that you stare. Don’t you dare. ‘Cause I’m not
  about to, just give it on up to you.”

• “I don’t need a man to make it happen. I get off being free.
  I don’t need a man to make me feel good. I get off doing
  my thing. I don’t need a ring around my finger to make me
  feel complete. So let me break it down. I can get off when
  you ain’t around.”
“Wait A Minute”
(with Timbaland)
• Timbaland: “Girl, why you do me like that? You take all
  my money, can’t even call a player back?”
• PCD: “Boy, why you trippin’ like that? You think cause
  you’re tricking you get it just like that? . . . Baby please,
  I’m fine, I’m not one of these hoes. Chasing dreams
  not diamond rings. So don’t call me no more . . .”
• End of song… PCD: “See I don’t want your money. . .
  Wait a minute. Uh, yeah, you can give me that back.”
  (Keeps the keys to the Cadillac.)
PCD Themes
• Masculinity; Men are…
  – Useless
  – Interested only in sex
  – Too aggressive AND Not aggressive enough
  – Expected to please and provide for women


• Sexuality
   – Women can get what they want through sex/desirability.
   – Men should please women sexually (but women need not
     please men).
   – Positive portrayals of aggressive female sexuality.
   – Negative portrayals of aggressive male sexuality.
   – Overcoming the “male gaze” (that objectifies women).
   – Asserting the “female tease” (as a form of power)?
PCD Themes (Cont.)
• “Girl Power” Bonding (most notably in the odd disconnect
  between the lyrics and video for “StickWitU”)
• Female-Female Competition
   – “Hoes” give men sexual satisfaction in exchange for material
     things; PCDs just take without “giving it up” (?)
   – Simultaneously deriding and empathizing with the “not hot”
     girlfriend (“Don’t Cha”)
• “Gynearchal” Double Standards for Men?
   – “Aggressor/Loser” Complex? (vs. “Madonna/Whore”)
   – Men as sexual subjects (agents; seeking what they desire) are
     rejected as aggressors/predators (e.g. “Beep”); men who are
     not aggressive enough when a woman desires it are losers (e.g.
     “Buttons”).
What to make of the PCDs?
• So what, it’s just a pop group? (True; just like
  “Advertising doesn’t effect me!”)
• Is the “Double Standard” a big deal?
  – Some think so…
  – Warren Farrell (The Myth of Male Power) has argued
    since the 1980s that men, not women are “oppressed”.
  – Less extreme, Susan Faludi (Stiffed: The Betrayal of the
    American Man) argues that post-feminist America sends
    confused, conflicting messages to men and provides no
    positive models of masculinity for them to follow.
What to make of the PCDs?
 Is the Double Standard a big deal?
    On the other hand…
    Place PCD in a broader context of R&B/Rap/Pop and
     broader American/Western pop culture.
    Rap is dominated by masculine sexuality (having
     enough “bling” to get sex from “hoes”).
    PCD’s assertive sexuality can be seen as one way to deal
     with the excessive power of the “male gaze” (by
     leveraging the “female tease”).
Problem of Sexuality and Power
 “Dancing on the Mobius Strip” Bernadette Barton, Gender
    and Society, 2002
   Barton studied the experience of women who worked in
    strip clubs. She examined whether women felt empowered
    or disempowered through the experience.
   For most women: initially they felt empowered.
    However, the longer they continued working the more
    disempowered they felt; both because of age and because
    of long-term objectificaiton.
   Only a few women were able to maintain feelings of
    empowerment over the long-term (these were the at the
    high-end of the profession and able to make it a career they
    controled).
   Recall: “Killing Us Softly” – advertising presents young
    women with a questionable sense of “empowerment”.
Gender, Power and Imagery
 What are the
 implications for gender
 and power relationships?
Gender, Power and Imagery
 What are the
 implications for gender
 and power relationships?
Gender, Power and Imagery
 What are the
 implications for gender
 and power relationships?
Gender, Power and Imagery
 What are the
 implications for gender
 and power relationships?
Final Questions to Ponder
 What are your favorite movies, television
  programs, or music?
 What do they “teach” you about how to act
  as a man or a woman?
 What do they teach you to expect from the
  opposite sex?
 What do they teach you about what is ok or
  not ok in gendered behavior?

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Sc2220 lecture 6 2012

  • 2. Wiki Contributions  Please make your wiki contributions for the first half of the course by TODAY (Feb 16, 5pm).  Please BACK-UP YOUR WORK!  If you experience system failure or crash, you can email the contribution to your tutorial instructor… But please attempt to post it to the Wiki first.
  • 3. Midterm Feedback  Please complete the IVLE “midterm feedback” survey.  You can find in listed as SURVEY under SC2220.  Your responses are anonymous.  Your feedback is very helpful to me in making adjustments and improving the lectures and tutorials for the second half of the term!  Thanks! 
  • 4. “The Hijab Challenge”  16 February 2012 (Today)  Sponsored by the NUS Muslim Society  Our committee will be stationed at a booth outside the Central Library for the whole of Thursday (16/2), and staff and students of NUS will be invited to try on hijabs* for however long they would like, to have a feel of wearing the hijab as they learn the different ways of styling it, as well as learn the reasons behind the covering of the head for women. (*Free hijab provided!)  For more information: http://www.wix.com/nusmsiaw/iaw2012#!hjiab-challenge
  • 5. Where We Have Been…  History of Gender Studies  Sex/Gender Distinction  Becoming Male or Female  Gender socialization; paths to learning gender.  Gender Systems  Masculinity/Femininity  Gender as systems of beliefs and behaviors
  • 6. Where We Are Going…  Gender in Popular Culture  Gender in Advertising  Popular Culture (TODAY)  Gender in Social Relations  Gender and Power  Gender and Work  Gender, Here and Now  Gender in Singapore
  • 7. Where We Have Been…  History of Gender Studies Foundations of Gender Studies  Sex/Gender Distinction  Becoming Male or Female How we become gendered. What gender is…  Gender Systems 1. Systems of Belief and Behavior. 2. What we do, not what we are.
  • 8. Where We Are Going… Gender in  Gender in Popular Culture art, literature, language, pop ular culture. Ideas, beliefs about gender. Representations of gender. Social structure, Economics,  Gender in Social Relations Politics, Power. Gender in Practice. Applying Gender Studies to…  Gender, Here and Now Singapore Your own life
  • 9. So Much to Cover!  “The scope is pretty large, perhaps a tighter scope would be better?” (IVLE Feedback comment)  SC2220 is a Survey Class… an overview of an entire field.  Other, more narrowly focused courses include:  JS2228: Gender and Sexuality in Japan  SN2234: Gender and Society in South Asia  EN3244: Gender and Literature  GE3206: Gender, Place and Space  PH3217: Women in Philosophy  PS3237: Women in Politics  SW3206: Gender Issues in Social Work Practice  And many more…
  • 10. How do I apply this knowledge? Immediate Application Lifelong Application  How do I write an essay  How does gender affect for the final exam?! my life?  To be discussed more in  Drawing connections, the latter part of the lecture-to-lecture. course.  Questions and “food for thought”.
  • 11. Today’s Lecture…  Masculinity and Femininity in Traditional and Popular Cultures  Fathering (Chopra)  Change over Time  Race and Gender  Sexuality and Power  Male Gaze  Female Tease?
  • 12. “Retrieving the Father” (Chopra)  Revising Feminist views of Masculinity  “Absent” Fathers  Father as provider and authority; not caregiver  Kopo’i – Father Love  Traditional Cultures  Fathering in film.  Popular Cultures  Chopra is arguing:  For diverse fathering  Father love is masculine and distinct from “mothering”
  • 13. Transitions Through Time and Space  Masculinity and Femininity are constructed differently in different times and places.  Two Examples: Traditional Cultures; Popular Culture  Traditional Cultures:  “Where Have all the Trans-Gender Ritual Specialist Gone?” (Peletz 2006, Current Anthropology) – See Lecture 4  Popular Culture:  Hollywood Images of Masculinity in the Late 20th Century – Today’s Lecture…
  • 14. Hollywood Images of Masculinity  1970s: Clint Eastwood: Independent, Solitary Figure (High Plains Drifter 1973, Dirty Harry 1971)  1977: Luke Skywalker: The New-Age Spiritual Male  1993: Falling Down: Hegemonic Middle-Class, White, American Masculinity Hegemony in Crisis  Struggling to come to terms in a changing world.  Vigilante (“Dirty Harry”) is now the Bad Guy.  1999: “Fight Club”: Reclaiming Masculinity
  • 15. Falling Down: Notes and Reflections  Crisis of Hegemonic Masculinity: White, Middle- Class, English-speaking, Middle-Age, American Family-Man  “I’m the bad guy?”: The world turned upside-down.  Intersection of Gender, Race, Class, Age  Falling Down in Singapore?  Chinese, Hokkien-Speaking, Middle-Class, Middle- Age, Singaporean Family-Man?  Is there a “crisis of masculinity”?  If so, how does it play out?
  • 16. Fight Club: Notes and Reflections  Fight-Therapy (Masculine) vs. Talk-Therapy (Feminine)  Lack of male role models (divorce culture, absentee fathers, “Our fathers were our models for God. If our fathers bailed, what does that tell us about God?)  Problematic relationships with women (single mothers; dysfunctional heterosexuality)  Struggling with symbolic status competition and identity (“you’re not your f***in’ khakis”)
  • 17. Gender, Race and Masculinity  The Green Hornet  1966-1967 TV series, with Bruce Lee as Kato  2011 Movie, Jay Chou (pop star) as Kato and Seth Rogan (comedian) as Green Hornet  Who is the leader?  Who is the sidekick?  Who “gets the girl”?  Does Hollywood produce “Asian” masculinity?
  • 19. Second & Third Wave Feminism  Pink “Stupid Girls”  “Second Wave” Feminism  Rejection of “Emphasized” Femininity  Gain Power through Competing with Men (“What happened to the dream of a girl President…”)  Spice Girls “Wannabe”  “Third Wave” Feminism  Assume Equality/Status as a Given  Gain Power through leveraging Femininity and Sexuality (“If you want to be my lover, you have got to give…” i.e. you get sex if you do what I want you to do.)
  • 20. Imagery, Representations & Power  The “Male Gaze” versus the “Female Tease”  How are women represented in popular culture?  What sort of power (and vulnerability) do pop culture representations create?
  • 21. The Male Gaze  Women are subject to “the male gaze” through advertising and in public spaces.  Gender/feminist theorist argue that the male gaze operates as a form of harassment, discipline and control.  Women subjected to the male gaze must learn to control their own bodies in public.
  • 22. The Female Tease?  Third Wave feminist argue that women should assert themselves sexually as a form of power.  Does the “female tease” reverses or contests the power of the “male gaze”?  Example: Pussy Cat Dolls
  • 23. Traditional Themes of Feminism and Gender Studies: • Double Standard for Women: – The “Madonna/whore” complex – Patriarchal culture expects women to be both chaste (Madonna – the ‘virgin Mary’) and sexually available/promiscuous (whore); creating a difficult double standard for women to follow. • Objectification of Women as Sex Objects. – The “male gaze” as agent of objectification. • Oppression of women by patriarchal culture.
  • 24. “Third Wave” Feminism • From 1990s • Reaction to “Second Wave” Feminism – Largely assumes that women do have or should have equal status. – Rejects the de-feminized and de-sexualized image of “bra-burning feminists” • Represented in Popular Culture by the Spice Girls as a “Girl Power” Pop Group. – For example “Wanna Be” (“If you wannabe my lover, you gotta get with my friends…”; Priority of girlfriends over boyfriends.)
  • 25. Pussycat Dolls • “Girl Power” Group, very much in the mold of Spice Girls (but taken to a greater extreme?). • About the PCD (according to Wikipedia): • Formed as a Burlesque Troupe, 1995-2003. • Gained notoriety after 1999 Playboy pictorial. • Re-cast as Musical Group, 2003-Present. • Debut Album (PCD): 2005. • Second Album (Doll Domination): 2008.
  • 28. “Don’t Cha” (PCD’s First Hit Single) • “I know you like me. I know you do. That’s why whenever I come around, she’s all over you… And I know you want it. It’s easy to see. And in the back of your mind, I know you should be **** me.” (**** = “home with me”; “holdin’ me”; “f***in’ me”; different versions) • “Don’t cha wish your girlfriend was hot like me… a freak like me… fun like me” • “Fight the feeling. Leave it alone. ‘Cause if it ain’t love, it just ain’t enough to leave a happy home…”
  • 29. “StickWitU” (Second Hit Single) • Chorus: “Nobody gonna love me better. I must stick with you forever. Nobody gonna take me higher. I must stick with you.” • The lyrics suggest a sexually intimate (heterosexual?) couple. (“We’ll be making love endlessly. I’m with you. Baby, I’m with you.”) • The video portrays an intimate (but not sexual) friendship among the women in the group – especially overcoming struggles and having a long history together.
  • 30. “Beep” (with will.i.am) • will.i.am: “It’s funny how a man only thinks about the (beep). You got a real big heart, but I’m lookin’ at your (beep). You got a real big brain, but I’m lookin’ at your (beep)…” • PCD: “I don’t give a (beep). Keep lookin’ at my (beep)… Every boy’s the same, since I been in the seventh grade. They’ve been trying to get to me. Trying to hahaha, hahaha…. I keep turning them down… You’re too aggressive.”
  • 31. “Buttons” (with Snoop Dog) • “I’m telling you loosen up my buttons baby. But you keep fronting. Say what you going to do to me. But I see nothing…” • “Typical. Hardly the type I fall for.” • “You say you’re a big boy but I can’t agree. ‘Cause the love you said you had ain’t been put on me.” • “I can see that just like most guys your game don’t please.”
  • 32. “I Don’t Need A Man” (Self-explanatory) • “I see you looking at me. Like I got something for you. And the way that you stare. Don’t you dare. ‘Cause I’m not about to, just give it on up to you.” • “I don’t need a man to make it happen. I get off being free. I don’t need a man to make me feel good. I get off doing my thing. I don’t need a ring around my finger to make me feel complete. So let me break it down. I can get off when you ain’t around.”
  • 33. “Wait A Minute” (with Timbaland) • Timbaland: “Girl, why you do me like that? You take all my money, can’t even call a player back?” • PCD: “Boy, why you trippin’ like that? You think cause you’re tricking you get it just like that? . . . Baby please, I’m fine, I’m not one of these hoes. Chasing dreams not diamond rings. So don’t call me no more . . .” • End of song… PCD: “See I don’t want your money. . . Wait a minute. Uh, yeah, you can give me that back.” (Keeps the keys to the Cadillac.)
  • 34. PCD Themes • Masculinity; Men are… – Useless – Interested only in sex – Too aggressive AND Not aggressive enough – Expected to please and provide for women • Sexuality – Women can get what they want through sex/desirability. – Men should please women sexually (but women need not please men). – Positive portrayals of aggressive female sexuality. – Negative portrayals of aggressive male sexuality. – Overcoming the “male gaze” (that objectifies women). – Asserting the “female tease” (as a form of power)?
  • 35. PCD Themes (Cont.) • “Girl Power” Bonding (most notably in the odd disconnect between the lyrics and video for “StickWitU”) • Female-Female Competition – “Hoes” give men sexual satisfaction in exchange for material things; PCDs just take without “giving it up” (?) – Simultaneously deriding and empathizing with the “not hot” girlfriend (“Don’t Cha”) • “Gynearchal” Double Standards for Men? – “Aggressor/Loser” Complex? (vs. “Madonna/Whore”) – Men as sexual subjects (agents; seeking what they desire) are rejected as aggressors/predators (e.g. “Beep”); men who are not aggressive enough when a woman desires it are losers (e.g. “Buttons”).
  • 36. What to make of the PCDs? • So what, it’s just a pop group? (True; just like “Advertising doesn’t effect me!”) • Is the “Double Standard” a big deal? – Some think so… – Warren Farrell (The Myth of Male Power) has argued since the 1980s that men, not women are “oppressed”. – Less extreme, Susan Faludi (Stiffed: The Betrayal of the American Man) argues that post-feminist America sends confused, conflicting messages to men and provides no positive models of masculinity for them to follow.
  • 37. What to make of the PCDs?  Is the Double Standard a big deal?  On the other hand…  Place PCD in a broader context of R&B/Rap/Pop and broader American/Western pop culture.  Rap is dominated by masculine sexuality (having enough “bling” to get sex from “hoes”).  PCD’s assertive sexuality can be seen as one way to deal with the excessive power of the “male gaze” (by leveraging the “female tease”).
  • 38. Problem of Sexuality and Power  “Dancing on the Mobius Strip” Bernadette Barton, Gender and Society, 2002  Barton studied the experience of women who worked in strip clubs. She examined whether women felt empowered or disempowered through the experience.  For most women: initially they felt empowered. However, the longer they continued working the more disempowered they felt; both because of age and because of long-term objectificaiton.  Only a few women were able to maintain feelings of empowerment over the long-term (these were the at the high-end of the profession and able to make it a career they controled).  Recall: “Killing Us Softly” – advertising presents young women with a questionable sense of “empowerment”.
  • 39. Gender, Power and Imagery  What are the implications for gender and power relationships?
  • 40. Gender, Power and Imagery  What are the implications for gender and power relationships?
  • 41. Gender, Power and Imagery  What are the implications for gender and power relationships?
  • 42. Gender, Power and Imagery  What are the implications for gender and power relationships?
  • 43. Final Questions to Ponder  What are your favorite movies, television programs, or music?  What do they “teach” you about how to act as a man or a woman?  What do they teach you to expect from the opposite sex?  What do they teach you about what is ok or not ok in gendered behavior?