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Scaling Your Engineering
Organization with Distributed
Sites
Marin Dimitrov
Engineering Manager @ Uber
@marin_dim
CodeVoyagers meetup
Sep 2017, Sofia|BG
Topics
Growth
Culture & Values
Mission & Autonomy
HQ Support
About me
Engineering Manager @ Uber
Former CTO @ Ontotext
@marin_dim
Distributed Eng sites - why?
● Lots of competition for local talent
● Global / 24/7 business
● Universities, centres of excellence
● Startup ecosystems (Machine
Learning, Fintech, Autonomous
vehicles)
● Cost & efficiency*
Antipatterns
● Building a remote site around one
individual
● Building a remote extension of your
team, because local hiring is hard (or
expensive)
Antipatterns
“One of our Directors wants to move
back to Idaho with his family, so let’s
just build a team there...”
Growth
Bootstrapping & growing the remote site
● Starting from 0 is extremely difficult
● You need some critical mass to start
growing faster
● Landing team from HQ to bootstrap &
establish the remote site
● Every new team member is a brand
ambassador
Bootstrapping & growing the remote site
● Growing the remote site needs to
become the top priority of the HQ
recruiting team & the site leader
● Performance targets for the
recruiting team specifically for the
remote site
● Adapting the hiring process to the
local market
● Building a local recruiting team
Antipatterns
● Remote site hiring is just an
overhead for the HQ recruiting team
● (wrong) Remote site location
● Slow / inefficient hiring process
● “One size fits all” approach
● Sacrificing culture & values for speed
Culture & Values
Values
● Values, beliefs & behaviours
practiced in the organisation
● Core asset of the organisation, can
be a competitive advantage
● Attracts great people, amplifier to
individual + team performance
● Shared understanding
● Guides hiring and feedback
processes
● Continuously evolving with the
organisation
https://www.slideshare.net/Bufferapp/buffer-culture-03/5-The_9_BufferValues_Always_choose
https://www.slideshare.net/reed2001/culture-1798664/3-Seven_Aspects_of_our_Culture
https://jobs.netflix.com/culture
http://culturecodes.co/
Culture & Values for remote sites
Interview process
● Interview panels & Bar Raiser help
from HQ
● Best practices / sample questions
for eliciting culture fit
● Culture fit is more important that
hiring speed
Mobility
● Exchange programmes (6-12 mo)
● Internal transfers & mobility
● Regular team visits to HQ (and vice
versa)
● Senior mentors from HQ
Culture & Values for remote sites
Antipatterns
● Sacrificing culture & values for speed
● Acqui-hiring
● Inconsistent hiring processes &
standards across sites
● Insufficient buy-in & support from HQ
Mission & Autonomy
Site mission & autonomy
● Clear mission & area of ownership
for the remote site
● Site of excellence - Not a collection
of unrelated & low impact projects
● Very important for hiring & attracting
talent
● Start with one area, expand it &
establish new areas as the site
grows
Collaboration
● Minimise cross-geographic
dependencies, local communication
& collaboration above all
● Autonomy for decision making &
execution / Continuous delivery
● Alignment with the organisation's
strategy
https://www.amazon.com/Everything-Store-Jeff-Bezos-Amazon-ebook/dp/B00BWQW73E/
https://hbr.org/2017/03/collaboration-overload-is-a-symptom-of-a-deeper-organizational-problem
http://www.melconway.com/
● “A system’s design is a copy of the
organization's communication
structure” (Mel Conway, 1967)
● Team size & cross-team
independence are very important
Site completeness
● Build a “complete” organisation (no
cross-geography dependencies)
● Product managers, mobile, UX, SRE,
… everything needed for your area of
ownership
● OK to start with an “incomplete” site
Antipatterns
● Cross-geography dependencies
● No autonomy & clear mission -
unrelated projects or team
extensions
● Insufficient buy-in & support from HQ
HQ Support
HQ support
● Full HQ support for the site mission,
autonomy & alignment
● HQ should encourage & reward the
growth of the remote site (landing
team, transfers, recruiting & roadmap
re-prioritisation)
● Frequent travel to/from HQ &
relationship building
● Senior leadership visiting from HQ
● Perks / compensation structure
should be well aligned
● Regular knowledge sharing and
All-Hands on the company / group
level
@marin_dim
Thank you!
Growth
Culture & Values
Mission & Autonomy
HQ Support

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