Scenarios for Airline Industry
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The document analyzes the airline industry's strategic management and information technology, highlighting key trends and scenarios up to 2050. It discusses factors such as growth in low-cost models, environmental concerns, and the aging population, alongside uncertainties that may affect future travel behavior. The text also considers the impact of technological advancements and potential shifts in corporate travel due to virtual services.
Scenarios for Airline Industry
- 1. AN ANALYSIS OF THE AIRLINE INDUSTRY STRATEGIC MANAGEMENT AND INFORMATION TECHNOLOGY Claudia Meirelles . Leonardo Bastos . Leonardo Sertã . Mariana David . Vinicius Pereira
- 2. 1 THE 2 THE 3 SCENARIOS INDUSTRY ECOSYSTEM
- 3. 1 THE 2 THE 3 SCENARIOS INDUSTRY ECOSYSTEM
- 4. 1 2 3 THE AIRLINE INDUSTRY THE INDUSTRY THE ECOSYSTEM SCENARIOS SOME KEY FACTS • AFTER SECOND WORLD WAR: COMMERCIAL AVIATION BY MILITARY TECHNOLOGY • LOW COST/LOW FARE MODEL SUCCEEDS (SOUTHWEST AIRLINES) • GROWTH OF REGIONAL FLIGHTS IN BRICS
- 5. 1 THE 2 THE 3 SCENARIOS INDUSTRY ECOSYSTEM
- 6. THE AIRLINE INDUSTRY 1 THE 2 THE 3 SCENARIOS INDUSTRY ECOSYSTEM CONNECTIONS
- 7. THE ECOSYSTEM 1 THE 2 THE 3 SCENARIOS INDUSTRY ECOSYSTEM
- 8. 1 THE 2 THE 3 SCENARIOS INDUSTRY ECOSYSTEM
- 9. TRENDS 1 THE 2 THE 3 SCENARIOS INDUSTRY ECOSYSTEM 2050 • POPULATION IS GROWING AND AGING • “COCOONING” EFFECT • ENVIRONMENTAL CONCERN ABOUT THE INDUSTRY • INCREASING IN OIL PRICES • INCREASED OFFER: APPLICATIONS AND INFORMATION ON THE NETWORK
- 10. TRENDS 1 THE 2 THE 3 SCENARIOS INDUSTRY ECOSYSTEM POPULATION IS GROWING AND AGING 2050 = 8,9 billion people and GDP of U$ 170 trillion (IATA 2011) 2010 2050
- 11. TRENDS 1 THE 2 THE 3 SCENARIOS INDUSTRY ECOSYSTEM “COCOONING” EFFECT • Willingness of people to direct their lifestyle to more focused activities in the home environment • Leisure activities and work tend to focus gradually within the physical geographic limits • security issues and could be in the process of change with the growth of social networking and mobility enhanced by the expansion of transport networks andcommunications equipment
- 12. TRENDS 1 THE 2 THE 3 SCENARIOS INDUSTRY ECOSYSTEM ENVIRONMENTAL CONCERN ABOUT THE INDUSTRY % GLOBAL EMISSIONS Pressure from society representatives (NGOs) and politicians on 1,60% 25% corporate responsibility in environmental issues and climate change is growing 2011 2050 and waving Source: Guardian (2011) http://www.guardian.co.uk/environment/2009/sep/21/airlines-carbon-emissions-cut
- 13. TRENDS 1 THE 2 THE 3 SCENARIOS INDUSTRY ECOSYSTEM INCREASING IN OIL PRICES • Oil represents 25% of industry costs (15% in 2001)
- 14. TRENDS 1 THE 2 THE 3 SCENARIOS INDUSTRY ECOSYSTEM INCREASED OFFER: APPLICATIONS AND INFORMATION ON THE NETWORK IN A TYPICAL WEEK, HOW MANY HOURS…? SOURCE: North American Technographics Benchmark Surveys (2005-2010)
- 15. UNCERTAINTIES 1 THE 2 THE 3 SCENARIOS INDUSTRY ECOSYSTEM KEY FOCAL ISSUES - 2050 • Can the development and expansion of virtual services on the platform of the Internet replace the corporate travel and holiday travel? • Are there other modal that may compete with aviation? (long distance) • What will be the level of urgency and pressure of society on environmental issues and climate change? • Which alternatives energies will be available for the aviation industry? • There will be significant increase in the level of security at airports? • How will be the regulation of the sector? • Any relevant political affairs?
- 16. TECHNOLOGY FOR MOBILITY LOW RESTRICTIONS IN MIGRATION HIGH RESTRICTIONS IN MIGRATION TECHNOLOGY FOR IMERSION
- 17. TECHNOLOGY FOR MOBILITY JETSONS 2 STAR TREK 1 LOW RESTRICTIONS IN MIGRATION HIGH RESTRICTIONS IN MIGRATION TITANIC 3 TECHNOLOGY FOR IMMERSION AVATAR 4
- 18. TECHNOLOGY FOR MOBILITY JETSONS STAR TREK EVERYONE TRAVELS (BY PLANE, BY TRAIN, RESTRICTIONS DUE TO BY ...) REGULAMENTATION, DISEASES, WARS OR CLIMATE CHANGES HIGH DEMAND FOR TRAVELLING SERVICES ADOPTION OF TECHNOLOGIES FOR PHISICAL MOBILITY: MORE EFFICIENCY, RIVALRY: A LOT OF COMPETITORS LESS TIME, MORE CONFORT NEED FOR DIFFERENCIATION! LET’S GO TO SPACE! LOW RESTRICTIONS IN MIGRATION HIGH RESTRICTIONS IN MIGRATION TITANIC TECHNOLOGY FOR IMMERSION AVATAR IMMERSION AND CONNECTION TO DAILY RESTRICTIONS DUE TO ACTIVITIES REGULAMENTATION, DISEASES, WARS OR CLIMATE CHANGES RESTRICTION OF AIRLINES COMPANIES: MORE RARE, MORE VALUE VIRTUAL CONTACT: SEEMS LIKE REAL NEW CHANNELS FOR SOCIALIZATION TRAVELLING IS A SPECIAL EVENT! CONSUMERS IN FIELDS: OPPORTUNITY TO TRANSPORTATION OF GOODS!
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