Scott Robinson: Data as a Service
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This document discusses data as a service (DaaS) and its benefits over traditional software and data delivery methods. It outlines how DaaS allows users to access location data and analytics tools on demand without having to manage the underlying infrastructure. Specific benefits mentioned include always having the latest data, using the data and tools from any device, and deriving value from the data more easily through on-demand analysis and answers. Examples of potential DaaS uses for insurance risk assessment and e-commerce are also provided.
Scott Robinson: Data as a Service
- 1. Data as a Service Scott Robinson Director – Global Data Products Pitney Bowes Business Insight September 24, 2009
- 2. Agenda Evolution of Location Intelligence The Need for DaaS SaaS and DaaS Use Cases Delivering DaaS
- 3. LI Evolution
- 4. What does LI for the Masses encompass? Web mapping Navigation (Personal, Auto) Information services (Navigation, alerts, POI lookup) LBS – advertising, commerce SaaS – GIS in the Cloud Real time data/analytics 3D maps, high quality imagery Predictive modeling for geoactivity Mobile resource management Entertainment/games LI focused Social networking Personal security (tracking, locate kids, emergency assistance) Open source mapping User generated content Geotagging Geosearch/communities Vertical content networks iPhone, Android, Blackberry apps Hundreds of companies, thousands of applications
- 5. The Need for DaaS The key value of Location Intelligence for business and government is making informed, accurate, and timely decisions based on Location. This requires access to data and information about location that is fit for purpose, both in data quality, and data currency. Location Intelligence is a fusion of both the data and the software used to analyse and visualize it. Having both available, on demand is critical to making the best decision.
- 6. The Need for DaaS It has become clear that today’s mapping and GIS end users do not want to be concerned with the typical complexities about spatial information: Getting the data off disk, or media Converting it into a format they can access Its projection schemes, its styles, its data model, or combining data from other sources
- 7. SaaS and DaaS Software as a Service (SaaS) No need for end user to build infrastructure on which to deploy, access and maintain the software. One version of the software running, and the end user does not need to worry about downloading updates or patches. End user subscribes via on-demand licensing, only paying for what is required in order to access the software, for the time it is used.
- 8. SaaS and DaaS Data as a Service (DaaS) Consumer gets the latest data if that’s what they need, delivered to them on-demand, integrated into their analytic workflow. Accessed anywhere Potential to derive value more easily/quickly
- 9. Add Spatial to Get an Answer User opens desktop application or browser Import Excel spreadsheet of stores/customers Send to DaaS Options for addresses (geocode & clean; base map data with x mile radius around stores; add demographic data with 30 mile radius; draw 25 minute drivetime -> return as map layers I can view or just perform operational transactions) Connect into Acxiom consumer list for purchase Delivered to desktop, web (export to JPEG or KML), deliver to share, append and save to flat file, XML, metadata, to cloud Use Cases
- 10. Insurance/Risk Insurance analyst in mapping software, using base data that comes with program The user engages with a DaaS Toolbar (i.e. onebox), and types “ Insurance Risk data ”, the location of where I am in my map window is identified and the search returns risk data for that geography from catalog Types of risk data presented as options (flood, windpool, earthquake) Next to each dataset are 2 options (preview, buy) When I click preview -> (1) browser window opens and I see coverage areas, could have map or not, separate from your active map window; and/or (2) add as preview layer in your current map window (raster) Ability to buy and complete full download Use Cases
- 11. Delivering DaaS Access Use eCommerce
- 12. Delivering DaaS - Access Create/build Catalog Can be accessed anywhere, anytime by any device (PC, phone, etc…) Catalog searchable in many ways Catalog should contain the most current data assets, but can also store historically relevant data to allow for time series analysis All elements of the data catalog available for on-demand download of whole files or subsets, bundles, variables Try before you decide
- 13. Delivering DaaS - Use Natural follow up to access Assist customers in deriving value – right now they are responsible Analysis on-demand; Answers on-demand Take advantage of cloud power to ask questions that have never been asked Data Integration/transformation Transparency with formats On-demand transformations
- 14. Delivering DaaS - eCommerce Billing & Subscriber Mgmt Single landing spot for 3 rd party content Opportunity for new pricing models Limited term licensing Data vending