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Search Engine
Optimization(SEO)
What is SEO ?
*It is the act of optimizing your site’s content so that it can be quickly found on
different search engines.
*SEO is about making the site more friendly not only for target user but also for
the search engine bot.
*A bot is a program that goes through your site and saves the relevant content.
Why do you need SEO?
*To increase the search visibility of the site
*SEO helps to increase business for small business owners
*SEO for a well-established brand is far easier
*Awareness starts with search in the online context
What are Search Engines?
*Google
*Bing
*Yandex
*Yahoo
*Ask.com
*DuckDuckGO
How is Search Engine Working?
→Crawling
→Indexing
→Processing
→Calculating Relevancy
→Retrieving Results
What is SERP?
SERP is the result page displayed when
a specific search query is entered over
the search engine
Two Types of Results
● Organic Result :- Listing of the webpages that are most relevant to the
search query entered by the user.It is also known as Natural Result.
● Paid Result :-Exact opposite of organic results.Several website owners make
Payments to Google to display their websites for certain search terms
Search Engine
Optimization(SEO)
What is SEO ?
*It is the act of optimizing your site’s content so that it can be quickly found on
different search engines.
*SEO is about making the site more friendly not only for target user but also for
the search engine bot.
*A bot is a program that goes through your site and saves the relevant content.
Why do you need SEO?
*To increase the search visibility of the site
*SEO helps to increase business for small business owners
*SEO for a well-established brand is far easier
*Awareness starts with search in the online context
What are Search Engines?
*Google
*Bing
*Yandex
*Yahoo
*Ask.com
*DuckDuckGO
How is Search Engine Working?
→Crawling
→Indexing
→Processing
→Calculating Relevancy
→Retrieving Results
What is SERP?
SERP is the result page displayed when
a specific search query is entered over
the search engine
Two Types of Results
● Organic Result :- Listing of the webpages that are most relevant to the
search query entered by the user.It is also known as Natural Result.
● Paid Result :-Exact opposite of organic results.Several website owners make
Payments to Google to display their websites for certain search terms

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Search engine optimization(seo) (1)

  • 2. What is SEO ? *It is the act of optimizing your site’s content so that it can be quickly found on different search engines. *SEO is about making the site more friendly not only for target user but also for the search engine bot. *A bot is a program that goes through your site and saves the relevant content.
  • 3. Why do you need SEO? *To increase the search visibility of the site *SEO helps to increase business for small business owners *SEO for a well-established brand is far easier *Awareness starts with search in the online context
  • 4. What are Search Engines? *Google *Bing *Yandex *Yahoo *Ask.com *DuckDuckGO
  • 5. How is Search Engine Working? →Crawling →Indexing →Processing →Calculating Relevancy →Retrieving Results
  • 6. What is SERP? SERP is the result page displayed when a specific search query is entered over the search engine
  • 7. Two Types of Results ● Organic Result :- Listing of the webpages that are most relevant to the search query entered by the user.It is also known as Natural Result. ● Paid Result :-Exact opposite of organic results.Several website owners make Payments to Google to display their websites for certain search terms
  • 9. What is SEO ? *It is the act of optimizing your site’s content so that it can be quickly found on different search engines. *SEO is about making the site more friendly not only for target user but also for the search engine bot. *A bot is a program that goes through your site and saves the relevant content.
  • 10. Why do you need SEO? *To increase the search visibility of the site *SEO helps to increase business for small business owners *SEO for a well-established brand is far easier *Awareness starts with search in the online context
  • 11. What are Search Engines? *Google *Bing *Yandex *Yahoo *Ask.com *DuckDuckGO
  • 12. How is Search Engine Working? →Crawling →Indexing →Processing →Calculating Relevancy →Retrieving Results
  • 13. What is SERP? SERP is the result page displayed when a specific search query is entered over the search engine
  • 14. Two Types of Results ● Organic Result :- Listing of the webpages that are most relevant to the search query entered by the user.It is also known as Natural Result. ● Paid Result :-Exact opposite of organic results.Several website owners make Payments to Google to display their websites for certain search terms