Securing and Supporting Mobile Devices and Applications Within the Retail Enterprise
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The document discusses how retailers are using mobile devices like iPads in their stores. It provides examples of how JCPenney and Things Remembered are giving customers and employees iPads to enhance the shopping experience. It also discusses challenges of securing, managing and supporting mobile devices for retail operations and how a mobile device management platform can help address these challenges.
Securing and Supporting Mobile Devices and Applications Within the Retail Enterprise
- 2. Your GoToWebinar A/endee Viewer is made of 2 parts: 1. Viewer Window 2. Control Panel Type your quesAon here
- 4. Launched in 2007 Over 20,000 subscribers To provide execu8ves with relevant, insigh=ul content across a variety of digital medium Free subscrip8on to our weekly newsleCer… www.retailtouchpoints.com/signup
- 5. FEATURED SPEAKER MODERATOR Dan Dearing Andrew Gaffney Group Director, Publisher Mobile Security Strat. Retail TouchPoints BoxTone @BoxTone_Inc @RTouchPoints
- 6. • 60% of retailers plan to increase spending on mobile solu8ons in the next 12 months, according to Boston Retail’s 12th Annual POS Benchmarking Study. • Line bus8ng • CRM Apps • Clienteling/Guided Selling
- 7. • Apple sold nearly 15 million iPads in the first nine months of its release, and con8nues to accelerate following the release of the iPad 2.
- 8. • More than 75% of businesses planned to buy the iPad, according to research conducted by ChangeWave last year
- 9. • More than 40 new tablets were introduced at the CES Show in January 2011.
- 11. • JCPenney (JCP) leveraging iPads to provide an enhanced in-‐store customer experience. Calling it the “findmore” strategy, JCP is encouraging store associates and customers to use the tablet to access expanded assortments and product informa8on on the retailer’s web site. ! • In February 2011, JCP announced that it was rolling out its findmore smart fixture to more than 120 select stores across the U.S.
- 12. • Things Remembered, a personalized gies retailer, is using the Global Bay soeware in select stores to streamline its in-‐store ordering process by offering customers an interac8ve gie and personaliza8on process via iPad kiosks. • By empowering consumers to input their messages through the iPad kiosk, Things Remembered will reduce overall transac8on 8me and eliminate errors that were previously caused by ! incorrectly or illegibly wriCen orders.
- 14. Things to consider: • Na8ve data protec8on? • Secure and flexible app distribu8on ? • Na8ve support for in-‐ store and datacenter infrastructure?
- 15. Device Device Store Security Management Support • Small & cool • Smart & mobile • Remote & unstaffed • Loss protec8on • Maintenance • Over the air • Thee protec8on • Tracking • Real-‐8me visibility
- 16. What do you see as your top mobile device challenge?
- 17. • Layered security: device, applica8ons, infrastructure • Device Loss Protec8on is key for mobile devices – Na8ve iOS support include passcode, data-‐at-‐rest encryp8on (DAR), remote and local wipe Lesson Learned – “Find my iPhone” helps you locate device $118M • Leverage what’s already in use – VPN-‐on-‐demand provides end-‐to-‐end protec8on without performance impact – Secure WiFi for in-‐store access – Cer8ficate authen8ca8on provide the best security and user experience
- 18. • Policy Management – Na8ve policy enforcement provides “out of the box” simplicity • Configura8on Management – Over the air maintenance of policy & configura8on • App Deployment – Internal App Catalog for internal apps and App Store access • Compliance and Asset Tracking – Real-‐8me tracking of the device, policy and apps with historical repor8ng
- 22. When do you plan to roll out tablets in producAon?
- 23. Invest in a Mobile Cost Management pla=orm Performance Stores Business Management Support Security Opera8ons Management Support Management Scale Enterprise -‐class Security Pla=orm Management Time
- 24. Your GoToWebinar A/endee Viewer is made of 2 parts: 1. Viewer Window 2. Control Panel Type your quesAon here
- 25. FEATURED SPEAKER MODERATOR Dan Dearing Andrew Gaffney Group Director, Publisher Mobile Security Strat. Retail TouchPoints BoxTone @RTouchPoints @BoxTone_Inc DDearing@BoxTone.com Andrew@RetailTouchPoints.com 410.910.3341 1.888.603.3626
- 26. You can download this presenta8on here: h/p://rtou.ch/SecureMobile Each Webinar aCendee will receive a complimentary copy of “Rewri'ng the Rules of Retail: Why Tablets Are An In-‐Store Game-‐ Changer”