SEMA: Create Killer Content
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This document provides tips and best practices for using video and visual content in marketing. It recommends using infographics, live video, memes and images with text overlays to engage audiences on social media. Video content is highlighted as particularly effective, with 80% of internet traffic expected to be from videos by 2019. The document also encourages using tools like Canva to easily create visual content and going live on Facebook, noting users spend 3x more time watching live videos. Overall, it stresses the importance of visual content and testing different content strategies like educating, entertaining, humanizing your brand and indirectly selling to engage audiences.
SEMA: Create Killer Content
- 1. Create Killer Content Using Video & Images #SEMA2017 @CoreyPerlman
- 4. Meme
- 5. Infographic
- 6. Infographics are ‘liked’ and shared on social 3x more than any other type of content
- 7. LiveVideo
- 8. Cisco projects that global internet traffic from videos will make up 80% of all internet traffic by 2019. 4X as many consumers would prefer to watch a video than read about it. (Content Marketing Institute) Using the word ‘video’ in an email subject line boosts open rates by 19% and click-throughs by 65% (Source: Invodo)
- 9. Keep it Simple. Don’t be a Jack of all social media sites, master of none.
- 10. Your Content Strategy: Stay ‘Top of Mind’ with Prospects until they become Customers
- 11. • Teach me • Entertain me • Humanize your brand • Indirectly sell • Always ‘Talk in terms of their interests’. Your Content Categories
- 12. • Does it add value to me? • Answer FAQs about your products or services. • Build trust & credibility. • Curate Content Educate:
- 13. Content Strategy #2: Entertain • More funny, more money. • Make me laugh, keep me engaged. • Be a curator of funny travel content.
- 14. Content Strategy #3: HumanizeYour Brand •Community •Transparency •Authenticity
- 15. Content Strategy #4: Indirectly Sell •Testimonials •Case Studies •Specials
- 16. Become Experts in Canva
- 17. Use canva.com to create Snackable Content
- 18. ➢ You and your customers use a brand # consistently! #SEMA2017 ➢ Community #s connect content with people who’re talking about the same thing. ➢ The narrower the scope of the hashtag, the more engaged the users are. ➢ Use free tools like hashtagify or tophashtag Use hashtags – brand & community
- 20. Facebook Users spend 3x more time watching live videos than traditional videos. Source: FB Newsroom
- 21. Make your videos public
- 22. • Once your video has been published, promote the post with a small budget to a targeted audience. • One recent promoted live video received over 1300 paid views with a $20.00 budget. • Copy share url and distribute via your other social media channels. • Encourage team members to share the video from the business page to increase organic reach. • Download your live video and add a portion of it to your Instagram story and add a link to the video in your Instagram bio. Facebook Live Case Study: Getting the most fromYour Live videos
- 23. Results:
- 25. Facebook Live Best Practices • Tell people ahead of time • Name commenters by name • Be creative, write a good description • Use it often, be consistent
- 26. Facebook Live Challenge! • Who hasn’t gone live, but wants to? • One tip for your fans • Call to action
- 29. In Summary: Fish where the Fish Are
- 30. Don’t try and do it all yourself!
- 31. Creativity wins on Facebook.
- 32. Thank you! • www.ebootcamp.com • corey@ebootcamp.com • 248-388-9788 • Signed copy of book - $20 (cash/credit)