SEO Basics
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The document provides an overview of basic SEO tips for beginners, emphasizing the importance of domain registration, web hosting, website structure, and content creation. Key recommendations include conducting thorough keyword research, creating quality content, ensuring a user-friendly experience, and avoiding black-hat SEO tactics. It highlights the need for regular updates, mobile-friendliness, and the significance of both on-page and off-page SEO strategies.
SEO Basics
- 1. SEO Basics Basic SEO (Search Engine Optimization) Tips for the beginners By: SEO Consultant Specialist (www.seo-consultant-specialist.com ) – June 2016
- 2. Register a relevant, .com domain name after doing enough market research Host the website on a reliable webserver Website should be fast, error free and easily crawl- able for search engines Avoid excessive use of Flash, Java Script and Frames Submit XML sitemap to search engines Website should be functional across a wide range of devices, operating systems, screen sizes Use a simple, clean URL structure Domain Registration, Web Hosting and Website Structure
- 3. Do a thorough keyword research and select the variety of relevant keywords Use keywords at prominent places of the webpage such as page Title, headings, linking text and image alt tags, page content etc. Use unique page titles for all the main pages Target most important keywords for the Home page Do not target too many keywords for one page Do not target too generic keywords Keyword Research and Prominence
- 4. Create quality content Avoid duplication of content Have enough content on all main pages Create variety of content e.g. text, images, videos Keep website fresh by adding content frequently Use unique and precise Meta Description to summarize the page content Start a blog After creating content, promote it Content Creation
- 5. On-page SEO Have unique and keywords-focused page Titles Have unique and precise Meta description Use keywords in URLs Use keywords at prominent places such as headings, linking text, image alt tags and other page content Avoid adding lots of meta tags Provide great user experience Do not over-optimize the content
- 6. Be link-worthy Get relevant links Have diversity in backlinks and linking text Get links to all main pages of the website Generate and distribute quality content for link building Be active on social media Regularly check and adjust backlink profile Link Building
- 7. Check website statistics regularly Regularly check for any error Submit XML sitemaps Adjust accordingly Analytics and Webmaster Tools
- 8. Avoid any black-hat SEO tactics Avoid keyword spamming, stuffing, spamdexing Avoid invisible text Avoid doorway pages Avoid redirection of pages using meta or JavaScript refresh Avoid targeting off topic keywords Avoid clocking Avoid low-quality backlinks (Avoid) Black-hat SEO Tactics
- 9. If you are targeting a specific country, use country’s top level domain designation and setup a Google Local listing Have a mobile friendly website Both on-page and off-page SEO are equally important in most of the cases SEO takes time, so be patient Do competitor research Get more, positive google reviews Keep up-to-date with the latest SEO techniques Track you rankings Don’t spam Misc.
- 10. Target relevant keywords Concise page content Improve site navigation Call To Action (CTA) should be clear and eye-catching Value proposition should be well conveyed Reviews and testimonials Site should be secure to make purchases Attractive web design No. of click to complete an action must not be too many Test and adjust Conversion Rate Optimization (CRO)
- 11. For further information, please visit: Website: http://www.seo-consultant-specialist.com/ Blog: http://seo-consultant-specialist.com/blog/ Facebook: http://www.facebook.com/pages/SEO-Consultant- Specialist/78482134536 Twitter: https://twitter.com/#!/ahmansoor Google+: https://plus.google.com/b/107175260782231705573/ Thanks for your attention! Thank You