SEO Guide for Marketers
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The Incitez SEO Guide v3 is designed for marketers and business executives, covering only the basics of SEO without technical details. It emphasizes the importance of effective search engine and social media optimization for brand visibility, offering practical tips for keyword research and site navigation. The document cautions against black hat tactics and encourages engagement with SEO specialists for best practices.
SEO Guide for Marketers
- 1. Incitez SEO Guide v3 A guide made for marketers and business executives incitez
- 2. This guide covers basics of SEO only and does not include detailed technical knowledge. June 2011 incitez
- 3. Incitez SEO A social approach boosting your performance in search engines and social media English + Chinese incitez
- 4. Incitez is a start-up in Singapore providing digital consultancy & campaign management to SMEs and enterprises. incitez
- 5. Your growth is vital to our growth, which is our top priority. incitez
- 6. We have worked with clients from Asia, Europe and US. You are not alone I am here with you Though we're far apart You're always in my heart incitez
- 7. Incitez SEO Guide SEO SEO SEO Basics Introduction Outsourcing what is SEO, Selection, Simple things benefits, guarantee and you can do costs... measurement incitez
- 8. 1. SEO Introduction incitez
- 9. Worldwide Internet users are actively searching for information; they give you the permission to be found. Keywords they use indicate the intentions. incitez
- 10. There is a significant correlation between companies in the top organic & paid search placements and consumer brand affinity, brand recall and purchase intent. Source: Enquiro incitez
- 11. SEO is an acronym for "search engine optimization" or "search engine optimizer." Deciding to hire an SEO is a big decision that can potentially improve your site and save time, but you can also risk damage to your site and reputation. Google incitez
- 12. Sponsored links, or PPC Continuous cost to (quick but costly) search engine (and PPC vendor if there’s one) Natural search listing (“free” traffic but takes time) Cost to SEO specialist incitez Search Engine Results Page (SERP) incitez
- 13. 75% users don’t go beyond the first page of SERP; if your pages are not on the first page, that’s when SEO helps. That’s not all, though. incitez
- 14. User Journey User opens Enters search Clicks on a link on preferred search queries and SERP engine site perform search Enters a landing incitez page Performs a desired Left the site Simply browses action immediately web pages (e.g. purchase) This is your top priority not simply rankings. incitez
- 15. 2. SEO Outsourcing incitez
- 16. Carefully review what SEO agencies propose and asked for a sample of each item. incitez
- 17. Distinguish organic search results from paid ones (sponsored links) incitez
- 18. If you are not careful, you pay a lot more and may not receive better results in return Big Agency incitez
- 19. incitez The higher search volume, the more difficult to optimize a keyword. Very low volume keywords and your brand related keywords can easily rank high on the first page. And, black hat tactics used to optimize your website can be very harmful. 1st Page Guarantee incitez
- 20. Be Aware! Allege a “Special Relationship” with Search engines incitez
- 21. be sure you know exactly how they intend to "help" you. Be careful if your SEO Vendor is secretive... incitez
- 22. 3. SEO Basics These are easy recommendations you can immediately apply. incitez
- 23. Check how many pages have been indexed incitez
- 24. If the no. of indexed pages are much lower than the pages you have, that is a problem. incitez
- 25. Use tools like Lynx or seo- browser.com to see what your site looks like to search engines. incitez
- 26. Click and you may see a message like this: “This is Google's cache of http:// www.chinainternetwatch.com/. It is a snapshot of the page as it appeared on 6 Jun 2011 15:47:51 GMT. The current page could have changed in the meantime.” The Cache date is the last time that Google Crawled and took a copy. incitez
- 27. Faster and frequent indexing is good. Use your domain name to search and if you can’t find your site, that’s a big problem. incitez
- 28. Free tool: http://www.frobee.com/robots-txt-check/ Make sure your robots.txt file does not block unexpected content from search engines. incitez
- 29. Keywords Research is very important and can be complicated for beginners; but, the simplest thing you can do is to use Google Keywords Tool and choose the most appropriate keywords for your website. incitez
- 30. incitez Google Keyword Tool http://goo.gl/9vzuo Text Enter words or phrases that describe your product or service, select appropriate language and country. incitez
- 31. Remeber: the more competitive and higher search volume a keyword is, the more difficult it is to optimize. incitez
- 32. Do NOT Stuff Keywords incitez
- 33. incitez Create Unique Page Titles with <Title>...</Title> incitez
- 34. Create compelling description with keywords included with “description” meta tag. incitez
- 35. A URL like , http://www.yoursite.com/index.php?id=72&sid=asdf2af&uif=asdfa2a&utm_campaign=g1123 is much less appealing to users, could create duplicate content, and may not be indexed. http://www.yoursite.com/product.php Consult an SEO specialist before you change URL structure. incitez
- 36. Make Your Site Easy to Navigate incitez
- 37. Create Quality Content incitez
- 38. Write Better Anchor Text <a href=”http://www.yoursite.com/ shoes.html”>Anchor Text</a> Click here Click here for shoes Use This! incitez
- 39. Link to relevant content internally with appropriate anchor text incitez
- 40. Register your websites at search engines’ official webmaster tools incitez
- 41. Link back to relevant pages in your online press release content incitez
- 42. Request for links back to your website from your partners’ website incitez
- 43. For more tips and insights on digital marketing, you can subscribe here: http://www.incitez.com/whitepaper incitez
- 44. Contact us for a free site audit Please include invitation code: SEOWPJUN Rocky Fu, Director of Digital Strategies, Incitez Twitter: @rockyfu Blog: http://www.rockyfu.com/blog Email: rockyfu@incitez.com Also Follow: Company Blog: http://www.incitez.com/blog @incitez_apac (digital insights and stats in Apac) @chinainternet (China Internet related news and trends) incitez