Seo Is Always the Lowest Priority...Until It's Not MNSearch Summit2016
Download as PPTX, PDF3 likes1,377 views
This document appears to be a presentation about SEO and common mistakes that can negatively impact search engine optimization. It discusses topics like blocked robots.txt files, development servers being indexed, site redesigns and changes negatively impacting SEO, and the importance of prioritizing SEO to avoid major issues. It emphasizes educating clients and others on SEO best practices to avoid common errors.
Seo Is Always the Lowest Priority...Until It's Not MNSearch Summit2016
- 1. Andrew Shotland CEO, LOCALSEOGUIDE.COM SEO IS ALWAYS THE LOWEST PRIORITY…UNTIL IT’S NOT 😜 MNSearch Summit 2016 MINNEAPOLIS, MN 06.24.16
- 2. SEO Is Always The Lowest Priority...Until It's Not | MNSearch Summit 2016 Blocked Robots.txt – SEO Radar MY STORY THE ORIGIN OF LOCAL SEO GUIDE…
- 3. SEO Is Always The Lowest Priority...Until It's Not | MNSearch Summit 2016 Blocked Robots.txt – SEO Radar SEO ARE LIKE DOCTORS WHAT DO SEO CONSULTANTS DO ANYWAY?
- 4. SEO Is Always The Lowest Priority...Until It's Not | MNSearch Summit 2016 Blocked Robots.txt – SEO Radar ESPECIALLY HOT SHOT CONSULTANTS WHAT DO IN-HOUSE SEOS DO ANYWAY?
- 5. SEO Is Always The Lowest Priority...Until It's Not | MNSearch Summit 2016 Blocked Robots.txt – SEO Radar WE’RE SO DAMN SMART GENERALLY EGOMANIACAL, GOD COMPLEX TYPES…
- 6. SEO Is Always The Lowest Priority...Until It's Not | MNSearch Summit 2016 SEO DEATH ● THE FIRST IN A SERIES ALL CLIENTS ARE LIARS… Client: Help! Me: What Did You Change? Client: Nothing. Help? #@!Google! Me: You Sure? Client: Yes! #@!$%Google! Me: Really? Nothing? Client: Yes! #@!$%#@!$%Google! We Didn’t Do Anything Except Redesign the Home Page. Me (Thinking): #@!$%#@!$%#@!$%#@!$%Clients! http://www.localsearchforum.com/featured-local-search-articles/40724-all-clients-liars.html
- 7. SEO Is Always The Lowest Priority...Until It's Not | MNSearch Summit 2016 Blocked Robots.txt – SEO Radar SEO DEATH ● BLOCKED ROBOTS.TXT FILE I HAVE PUT MY KIDS THROUGH COLLEGE ON THIS EASY-TO-AVOID ERROR DISALLOW: / http://www.localseoguide.com/robotstxt-file-disallowing-entire-site-seo-death/ Try www.SEORadar.com* *Full disclosure: I invested in them cause it saved my ass
- 8. SEO Is Always The Lowest Priority...Until It's Not | MNSearch Summit 2016 Blocked Robots.txt – SEO Radar SEO DEATH ● DEV SERVER | IP ADDRESSES INDEXED SITE:STAGING.SHITE.COM http://www.localseoguide.com/dev-server-seo-death/
- 9. SEO Is Always The Lowest Priority...Until It's Not | MNSearch Summit 2016 Blocked Robots.txt – SEO Radar SEO DEATH ● FACETED SEARCH /trump+hat+red+XL+Sm+MED+BlUe_%20%20+hillary+email?q= wtf http://www.localseoguide.com/faceted-search-seo-death/
- 10. SEO Is Always The Lowest Priority...Until It's Not | MNSearch Summit 2016 SEO DEATH ● GEOTARGETING LOCATION BY IP ADDRESS WHY IS MY SITE ALWAYS LOCATED IN MOUNTAIN VIEW, CA? http://www.localseoguide.com/geotargeting-location-by-ip-address-seo-death/
- 11. SEO Is Always The Lowest Priority...Until It's Not | MNSearch Summit 2016 Blocked Robots.txt – SEO Radar SEO DEATH ● VIRTUAL CANONICAL LOOPS A GOOD WAY TO GET GOOGLEBOT TO PUKE IN YOUR LAP www.site.com www.site.com/ <link rel=“canonical” href=“http://www.site.com/” /> 301 🖕 http://www.localseoguide.com/virtual-canonical-loops-seo-death/
- 12. SEO Is Always The Lowest Priority...Until It's Not | MNSearch Summit 2016 Blocked Robots.txt – SEO Radar SEO DEATH ● INSECURITY BUT GOOGLE SAID HTTPS IS CRITICAL…
- 13. SEO Is Always The Lowest Priority...Until It's Not | MNSearch Summit 2016 Blocked Robots.txt – SEO Radar SEO DEATH ● INSECURITY BUT GOOGLE SAID HTTPS IS CRITICAL… http profile https profile
- 14. SEO Is Always The Lowest Priority...Until It's Not | MNSearch Summit 2016 Blocked Robots.txt – SEO Radar SEO DEATH ● INSECURITY DON’T JUMP TO CONCLUSIONS… https profile
- 15. SEO Is Always The Lowest Priority...Until It's Not | MNSearch Summit 2016 Blocked Robots.txt – SEO Radar SEO DEATH ● INSANITY DETAILED RELEASE NOTES MIGHT BE A GOOD IDEA…
- 16. SEO Is Always The Lowest Priority...Until It's Not | MNSearch Summit 2016 Blocked Robots.txt – SEO Radar SEO DEATH ● PANIC AT THE SEO DISCO MAKE SURE YOU HAVE THE WHOLE PICTURE…
- 17. SEO Is Always The Lowest Priority...Until It's Not | MNSearch Summit 2016 Blocked Robots.txt – SEO Radar SEO DEATH ● TRADE OFFS BUT THE GOOGLE GUY SAID RESPONSIVE WAS THE WAY TO GO… INDEXED M. URLS % WE CAN MAP TO WWW 2,335,546 <10%
- 18. SEO Is Always The Lowest Priority...Until It's Not | MNSearch Summit 2016 Blocked Robots.txt – SEO Radar SEO DEATH ● TRADE OFFS HERE’S WHAT HE DIDN’T SAY… INDEXED M. URLS % WE MAP TO WWW BEST GUESS OUTCOME 2,335,546 100% Should be OK 2,335,546 <10% SimplyHired.com
- 19. SEO Is Always The Lowest Priority...Until It's Not | MNSearch Summit 2016 Blocked Robots.txt – SEO Radar SEO DEATH ● TRADE OFFS A PICTURE IS WORTH A THOUSAND UNEMPLOYMENT CHECKS…
- 20. SEO Is Always The Lowest Priority...Until It's Not | MNSearch Summit 2016 SEO DEATH ● BLACKLISTING GOOGLEBOT UhOh…
- 21. SEO Is Always The Lowest Priority...Until It's Not | MNSearch Summit 2016 Blocked Robots.txt – SEO Radar SEO DEATH ● BIG IT CONSULTANTS WE JUST CHARGED YOU $10MM TO REDO YOUR SITE. HOW ABOUT SOME SEO?
- 22. SEO Is Always The Lowest Priority...Until It's Not | MNSearch Summit 2016 Blocked Robots.txt – SEO Radar SEO DEATH ● TAXONOMY CHANGES ALL THOSE PAGES THAT RANKED REALLY WELL DON’T FIT OUR BRAND ANYMORE…
- 23. SEO Is Always The Lowest Priority...Until It's Not | MNSearch Summit 2016 Blocked Robots.txt – SEO Radar SEO DEATH ● TAXONOMY NOTHING COMES BETWEEN ME & MY KATES
- 24. SEO Is Always The Lowest Priority...Until It's Not | MNSearch Summit 2016 Blocked Robots.txt – SEO Radar SEO DEATH ● SITE REDESIGNS THE DIAMOND-CUTTING OF SEO http://www.localseoguide.com/how-to-redesign-website-and-not-screw-up-your-seo/
- 25. SEO Is Always The Lowest Priority...Until It's Not | MNSearch Summit 2016 Blocked Robots.txt – SEO Radar SEO DEATH ● DOMAIN REBRANDS THE OTHER DIAMOND-CUTTING OF SEO http://searchengineland.com/odesk-upwork-migrate-domain-not-kill-seo-223494
- 26. SEO Is Always The Lowest Priority...Until It's Not | MNSearch Summit 2016 Blocked Robots.txt – SEO Radar SEO DEATH ● ACQUISITIONS GREED IS NOT GOOD IF SEO IS BAD http://searchengineland.com/the-seo-risks-rewards-of-buying-multi-location-companies-248970
- 27. SEO Is Always The Lowest Priority...Until It's Not | MNSearch Summit 2016 Blocked Robots.txt – SEO Radar SEO DEATH ● SEO COWBOYS I HEARD ON TWITTER THIS WAS BIG… <Old Title>”Keyword + Modifier”</> <New Title>”Keyword + Hot New Modifier + Modifier”</>
- 28. SEO Is Always The Lowest Priority...Until It's Not | MNSearch Summit 2016 Blocked Robots.txt – SEO Radar UNICORNS & RAINBOWS IF YOU CAN’T DO SEO, DO LOCAL SEO
- 29. SEO Is Always The Lowest Priority...Until It's Not | MNSearch Summit 2016 Blocked Robots.txt – SEO Radar UNICORNS & RAINBOWS IF YOU CAN’T DO SEO, DO LOCAL SEO
- 30. SEO Is Always The Lowest Priority...Until It's Not | MNSearch Summit 2016 Blocked Robots.txt – SEO Radar UNICORNS & RAINBOWS THE PAGE TWO BUMP http://thenextcorner.net/technical-seo/ http://www.localseoguide.com/the-page-2-bump/
- 31. SEO Is Always The Lowest Priority...Until It's Not | MNSearch Summit 2016 Blocked Robots.txt – SEO Radar UNICORNS & RAINBOWS THE DIRTY SITEMAP
- 32. SEO Is Always The Lowest Priority...Until It's Not | MNSearch Summit 2016 Blocked Robots.txt – SEO Radar UNICORNS & RAINBOWS BRINGING PARTNER SITES BACK FROM THE DEAD…
- 33. SEO Is Always The Lowest Priority...Until It's Not | MNSearch Summit 2016 Blocked Robots.txt – SEO Radar IN CLOSING BRINGING PARTNER SITES BACK FROM THE DEAD…
- 34. SEO Is Always The Lowest Priority...Until It's Not | MNSearch Summit 2016 Blocked Robots.txt – SEO Radar DEEP THOUGHTS 2 KEYS TO LAUNCH THE NUKES…
- 35. SEO Is Always The Lowest Priority...Until It's Not | MNSearch Summit 2016 Blocked Robots.txt – SEO Radar DEEP THOUGHTS EDUCATION IS THE ONLY WAY TO STOP THE MADNESS…
- 36. SEO Is Always The Lowest Priority...Until It's Not | MNSearch Summit 2016 Blocked Robots.txt – SEO Radar DEEP THOUGHTS SHOW THEM THE MONEY… http://www.slideshare.net/SearchMarketingExpo/enterprise-seo-the-world-is-in-your-hands-by-garth-obrien
- 37. SEO Is Always The Lowest Priority...Until It's Not | MNSearch Summit 2016 Blocked Robots.txt – SEO Radar IN CLOSING ALWAYS REMEMBER… THANK YOU! @localseoguide andrew-at-localseoguide.com www.localseoguide.com Just make it good for users!$@%^ #