Services Convergence - Connected Services and Cloud Computing
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This document discusses services convergence and its impacts. It begins by looking at the pre-convergence landscape where communication services were separated into two islands. It then discusses how convergence has led to one big island through mobile computing. This convergence has had several direct and indirect impacts including new values and commodities covering daily life aspects, new schemes for distributing value among multiple ecosystem players and business models, and new opportunities and threats as well as clashes between legacy and new business models.
Services Convergence - Connected Services and Cloud Computing
- 1. 1 / 29 Connected Services Services Convergence & Digital Ecosystems Dr.-Ing. Eueung Mulyana https://eueung.github.io/ET3010 ET-3010 | Attribution-ShareAlike CC BY-SA
- 2. Outline Services Convergence Impacts of Services Convergence Digital Ecosystem Examples of Digital Ecosystem 2 / 29
- 4. 4 / 29 Communication Services A Look Back & Forward - Ericsson
- 5. 5 / 29 Pre-Convergence Landscape Two Separate Islands ca. Y2000 (VisionMobile)
- 6. 6 / 29 Pre-Convergence @Telcos Device Dumb + Closed Network Private + Vertically Integrated + Intelligent
- 7. 7 / 29 Pre-Convergence @Local Telcos The Begin of Industry Competitions
- 8. 8 / 29 Pre-Convergence - Computing Device Intelligent (SW) + Open Network Public + Horizontally Integrated + Dumb
- 9. 9 / 29 Convergence One Big Island Around 10 Years Later
- 10. 10 / 29 Convergence - Mobile Computing Device Intelligent (SW) + Open Network ?
- 11. 11 / 29 Communication Services Changes - SAP
- 12. Changes happened & will always be happening Di used Computing = IoT = PerComp = UbiComp = Everyware = Networked Mesh Computing (Nordkapp + VisionMobile) 12 / 29
- 13. 13 / 29 Notes Equivalent Terms Mobile Computing Mobile 2.0 Telco 2.0
- 15. 15 / 29 A Deeper Look From Mobile Telephony to Mobile 2.0 What has happened during this change?
- 16. 16 / 29 EU27 Survey - 2011 EU Houshold Spending 2011 via VisionMobile
- 17. 17 / 29 Potentials Mobile Telephony EU Houshold Spending 2011 Average Spending for Communications -> 3% Telcos are Gatekeeper for this need
- 18. 18 / 29 Commodities Mobile Telephony Value Creation Voice, Text, Contacts, & Camera Only for Communication Needs
- 19. 19 / 29 Potentials Mobile 2.0 EU Houshold Spending 2011 Average Spending for the Rest -> 97% Ecosystems are Gatekeeper for these needs.
- 20. 20 / 29 Commodities Mobile 2.0 Value Creation As of July 2015, around 4M Apps For All Needs (incl. Communications)
- 21. Mobile Telephony - Value Distribution Telcos were the Center of Value Distributions 21 / 29
- 22. Mobile 2.0 - Value Distribution Uni or Multi-Polar Distributions (Involving Several Parties - Ecosystem) 22 / 29
- 23. 23 / 29 Services Convergence Direct & Indirect Impacts 1. New Values & Commodities 2. New Schemes for Values Distribution 3. New Business Players / Parties 4. New Business Models
- 24. 24 / 29 Services Convergence Direct & Indirect Impacts New Values & Commodities Covering almost every aspect of our daily lives New Schemes for Values Distribution Several parties in the ecosystems play their own roles New Business Players / Parties Mobile Telephony -> Telcos + Suppliers Mobile Computing -> Ecosystem Owners + Partners / Participants New Business Models Mobile Telephony -> Proven + Predictable Mobile Computing -> New + Unpredictable New Asymmetric vs. Legacy Business Models
- 25. 25 / 29 Services Convergence Direct & Indirect Impacts 1. New Opportunities & Threats 2. The Clash of Business Models 3. New Business Order and Market Leadership
- 26. 26 / 29 Beyond Legacy Services Networked Society - Ericsson
- 27. Refs 27 / 29
- 28. References 1. VisionMobile - Site & Blog 2. VisionMobile - Business models of mobile ecosystems - Digital Winners 28 / 29
- 29. 29 / 29 ENDDr.-Ing. Eueung Mulyana https://eueung.github.io/ET3010 ET-3010 | Attribution-ShareAlike CC BY-SA