Session 4: Website Experience (part 2)
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The document discusses enhancing user experience for websites, emphasizing the importance of mobile-friendly designs due to significant mobile search activity. It includes practical exercises for assessing and redesigning website elements, such as the homepage and contact page, to improve user engagement. Key considerations include simplicity, effective menus, and strong call-to-action elements.
Session 4: Website Experience (part 2)
- 1. Session 4: Website Experience (part 2) ITO Companies Cali, 14 October 2015
- 2. Outline user experience • Mobile-friendly website • Persuation: From click to lead • Self assessment: analyzing your site 2
- 3. 3 IT’S OFFICIAL “more Google searches take place on mobile devices than on computers in 10 countries including the US and Japan.”
- 4. “90% of consumer transactions are started on one device and finishes on another” Neil Mohan, Google VP of Display Advertising
- 5. 5 Now let’s take a look at some examples
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- 16. 16 Exercise Assess your mobile site https://www.google.com/webmasters /tools/mobile-friendly/
- 17. Outline user experience • Mobile-friendly website • Persuation: From click to lead • Self assessment: analyzing your site 17
- 18. Simplicity 18
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- 21. 21 Menu
- 22. 22 Menu
- 23. 23 Menu
- 24. 24 Menu
- 25. 25 Images
- 26. 26 Images
- 27. 27 Images
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- 34. 34 Exercise: Sketching Redesign your homepage - Menu - Homepage structure - Content - Image example - Call-to-action
- 35. 35 Contact page
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- 40. 40 Assess your contact page
- 41. Outline user experience • Mobile-friendly website • Persuation: From click to lead • Self assessment: analyzing your site 41
- 42. 42 3 Questions A. What are your strong points? B. What aspects need improvement? C. How are you going to implement?