Just Push the Button
- 1. Just Push The Button Project Management in the Digital Age
- 2. Finn Digital • Digital Agency • Regional clients with global reach • Where marketing and technology strategy meet, we’ll be there • B2B and B2C
- 3. 2+2 = 5 (Technology + Design) * Client Experience ________________________________ Production + Project Management + (Account Mgt. * .3)
- 4. The Iceberg Effect "I'd like to do something like Google, except better. And I have $500."
- 5. Corporate Budgets It's December 15. I have $10,000 left in my budget for the year. I'd like to redesign our web presence. Can you do that by January 1? Really? Why not?
- 10. The Architect Mechanic
- 11. The Architect The Doctor
- 12. Consumer vs. Enterprise Perception • Complexity • Availability • Price • Value
- 13. Online Tools • 5 years ago, we were building CMS • Now, we buy or use open-source • 5 years ago, Facebook was started • 5 years ago,YouTube was invented
- 15. Opportunities • Content design ignored for systems development • Design abbreviation to speed production • Stakeholder involvement • Systems “definition” • Just change it perception
- 16. Big Successes • Time Tracking, Accurate Estimation • Design is integral, not abbreviated • Early stakeholder involvement • System definition allows efficiencies
- 17. Defining • Creative Process • Discovery Process
- 18. Timeline Spin • Programmer • Client Advocate • Actual
- 19. Scope Creep • Own worst enemy • Vision, budget, promises and expectations • Stop entrepreneurial selling
- 20. It’s Just One Page blog.johnsonbank.com/generations Using the same template... They’re basically the same... It’s just copy-and-paste...
- 21. System Expectation Management • bucyrus.com mobile • johnsonbank.com • systems efficiency vs. systems limitations
- 22. Tools That Make Life Easier • ActiveCollab • Google Apps • Skype • Yammer • GoToMeeting • Evernote • Search (of any kind) • Axure • Balsamiq • Pen and Paper
- 23. Biggest Steps Forward • Wireframing • Formalizing and Integrating Information Architecture and Design Process
- 24. Next Improvements • Project proposal: understanding scoping *and* creative • Managing proposal resources in small team environment
- 25. Vision of Success • Customer service, responsive attention • Process-driven results with creative WOW • Structure as mechanism for expansion
- 26. Roadmap • Mobile • Social • Technology HARM • Integration of Online and Offline • User experience funnel to business goals
- 27. Your thoughts?