Web Design Workshop with seoplus+ and Google
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The document outlines key elements of web design that impact business, focusing on functional design principles, platform choices (like WordPress and Shopify), and the importance of mobile responsiveness. It emphasizes the role of SEO, including speed optimization and accessibility, in enhancing user experience and conversion rates. The document also offers practical tips and considerations for selecting themes and improving website functionality.
Web Design Workshop with seoplus+ and Google
- 1. How Web Design Affects Your Business
- 2. Who are we? Nick Latreille Iuliia Schilnyk Becky Putnam
- 3. Take notes, and ask questions Reminder
- 5. ● Functional Design ○ Designing for Users ○ Rules of Design ● Which platform is right for you? ○ WordPress, Shopify, HTML ○ Custom Development vs. Premium Themes ● Mobile Design ○ Responsive Web Design ● SEO and how it relates to Web Design ○ Speed ○ Accessibility ○ Landing Pages ● Tips Agenda
- 6. Functional Design ● What does “designing for users” mean ● Establishing your target audience ● Creating Personas ● User Flow Functional Design
- 7. Rules of Design ● Design is not always subjective ● Navigation needs to be intuitive ● Be consistent throughout your design ● Keep it simple Rules of Design
- 8. Which platform is right for me? ● WordPress ● Shopify ● HTML ● Other options (Joomla, Drupal etc.) Platform
- 9. Custom Sites vs. Premium Themes ● Pros of Custom Development ○ Better ability to customize ○ Client has more input ○ Differentiate from competition ○ Typically higher conversions ● Cons of Custom Development ○ Can take a lot longer – both to design and to build ○ Needs a lot more development work ○ Can be a lot more expensive for reasons above ● What to Look for When Choosing a Premium Theme ○ Speed ○ Page builders ○ How it relates to your industry ○ Demo content Custom vs. Premium
- 10. Responsive Design ● What is it? ● Why you need it? ● Google Ranking Factor - PageSpeed Insights Responsive
- 11. LOTS OF INFO… ALMOST THERE!
- 12. SEO and how it relates to Web Design - Speed Optimization (GTMetrix) - Accessibility - Page Titles & Meta (not design but super important!) - Landing Pages - page is designed with conversion in mind - higher conversion rate - landingfolio.com SEO
- 13. Some helpful tips: - Sliders: End of an Era - Speed testing tools: GT Metrix, Google PageSpeed Insights - Using less plugins - Linking phone # and emails addresses - Https - Compress images - Choosing the right hosting provider - 404 pages - fun & functional - Contact forms on service pages TIPS
- 14. Some helpful tips: - Sliders: End of an Era - Speed testing tools: GT Metrix, Google PageSpeed Insights - Using less plugins - Linking phone # and emails addresses - Https - Compress images - Choosing the right hosting provider - 404 pages - fun & functional - Contact forms on service pages TIPS