Design in browser refers to designing websites using only a text editor and browser rather than design tools like Photoshop. It allows for quickly building interactive prototypes and production-ready code in an agile development environment. Some benefits include faster shipping, lower costs, easier collaboration, and natural support for responsive design. Challenges include needing equal design and coding skills and treating the process as iterative rather than finished. Overall, design in browser can boost productivity and quality for many projects.
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