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5 Key Principles for
Designing Mobile
Experiences
@JIMSABIA
AOL MOBILE
15+ years experience
User Research
Print
Interactive TV
Desktop Software
Web Content and Applications
Blackberry
iPhone & iPad
Android
Mobile Web
I used to design

within a process

that looked 

like this
with teams that were 

organized like this
and produce documentation
that looked like this
I now design 

within a process
that looks

like this
with teams that are
organized like this
and produce
documentation that
looked likes this
5 Key Principles for Designing Mobile Experiences
“I’m digging a trench
and moving dirt.”
“I’m laying pipes.”
“I’m pouring concrete.”
“I’m designing 

luxury condominium
skyscraper.”
Share a common
vision.
Ownership of the product vision is shared
by the whole team.
5 Key Principles for Designing Mobile Experiences
“I’m making

a red vase.”
"Simplicity is the

ultimate sophistication."
Leonardo da Vinci
Keep it simple.
Short periods of use

and focused activity
Articulate
Spontaneous
Articulate
Geo-sensitive
A new utility
Remain focused.
Organize resources by product,

not by function.
Put it all together
Communicate
frequently.
Sketch as a team, then build,

test, and refine.
Shared workspace
Document
necessities.
CSS, Patterns, Flows, etc.
Share a common vision.
Keep it simple.
Remain focused.
Communicate frequently.
Document necessities.
Share a common vision.
Keep it simple.
Remain focused.
Communicate frequently.
Document necessities.
Share a common vision.
Share a common vision.
Keep it simple.
Remain focused.
Communicate frequently.
Document necessities.
Keep it simple.
Share a common vision.
Share a common vision.
Keep it simple.
Remain focused.
Communicate frequently.
Document necessities.
Keep it simple.
Remain focused.
Share a common vision.
Share a common vision.
Keep it simple.
Remain focused.
Communicate frequently.
Document necessities.
Keep it simple.
Remain focused.
Communicate frequently.
Share a common vision.
Share a common vision.
Keep it simple.
Remain focused.
Communicate frequently.
Document necessities.
Keep it simple.
Remain focused.
Communicate frequently.
Document necessities.
Share a common vision.
Thank you.
@JIMSABIA
AOL MOBILE

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5 Key Principles for Designing Mobile Experiences