OLPC presentation in a class on Marketing
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The document summarizes the One Laptop Per Child (OLPC) project, which aims to provide children around the world with low-cost, rugged, power-efficient laptops to support learning. Key points include: 1) OLPC laptops cost $188 each due to their simple, durable design and use of free and open source software. 2) The laptops are designed for hands-on, constructionist learning models and feature activities rather than traditional applications. 3) By using free WiFi mesh networking and power-efficient components, the laptops can provide learning opportunities even in remote areas without internet infrastructure.
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OLPC presentation in a class on Marketing
- 1. Presentation at SF State University in Prof. Sanjit Sengupta's class on Marketing Oct 10, 2007
- 2. One Laptop Per Child Sameer Verma, Ph.D. [email_address]
- 3. Grown-ups, Take a Number Give 1, Get 1 One donated in your name Nov 12: + 2 weeks 25,000 units only $399 http://xogiving.org/
- 4. Outline Introduction Education Laptop FOSS
- 5. Disclaimer I do not work for OLPC! Enthusiast/developer Interests: Translations, UI and networking OLPC: Excellent example of disruptive technology innovation education (the student-driven learning) hardware (why your laptop sucks) software (power of FOSS at work)
- 6. Somebody is finally thinking of the children!
- 7. Education Its an education project, not a laptop project. Nicholas Negroponte, Founder - OLPC OLPC's Goal: To provide children around the world with new opportunities to explore, experiment and express themselves.
- 8. a different generation School Galadima, Abuja City, Nigeria http://wiki.laptop.org/go/Galadima
- 9. a different generation -my compi! Mira Verma
- 10. Building Content Constructionism is a philosophy of education in which children learn by doing and making Collaborative activities chat, record and see, music, write, read... E-toys Build books with multimedia content Electronic books created and stored on the school server Think Lego ®
- 11. Learning outside the box With sufficient self-confidence, teachers can learn from children without risk of unraveling the fabric of education—quite the contrary, improving it. Children must not only own the laptop, but take it home. In so doing the whole family will benefit. The child is not the object of change but the agent of change.
- 12. Sugar, because its sweet!
- 15. Sugar Focus on activities, not applications Interface – Sugar GNOME based Borders + center wheel Wheel is also a metaphor for available resources Run your own Sugar environment http://wiki.laptop.org/go/LiveCD
- 16. Activities Write Yes, but does it run Word? No! Chat XMPP (open standard) based Browse Firefox/gecko + flash + AJAX Record stills and video More activities... http://wiki.laptop.org/go/Activities
- 17. the XO laptop
- 18. Laptop 7.5 inch diagonal screen at 1200x900 (200 dpi) 800x600 in grayscale Sunlight readable! Wi-fi, USB(x3), mic, speakers, camera, SD Screen rotates to tablet mode Water resistant keyboard walk in the rain with it!
- 19. More laptop Laptop, turned on its head All electronics are in the upper section, except the keyboard. Easy to replace either component Carry handle also acts as base stabilizer Wi-fi rabbit ears double up as latches and increase range Any 5 to 15 volt power supply will do plugin charger, car battery, crank/yoyo power, solar panel
- 20. Charge!
- 21. Green Looks green, works green Fully recyclable 5 year life span Idle power consumption Desktop – 80 watts Laptop – 20 watts OLPC – 1 watt
- 22. More green Power consumption at about 10% of typical laptop The laptop lifetime is 5 years or 2.5 times longer than a typical laptop Half the size and weight of a typical laptop Goal: not a single XO laptop should end up in a landfill
- 23. Power innovations Batteries that last 4x longer Lithium Iron Phosphate (LiFePO 4 ) Currently at ~ 5hrs, final goal ~10 hrs Display refresh possible with board powered off 0.1 watt in grayscale (sunlight readable) mode
- 24. Mesh Networking Mesh does not require central hub-like infrastructure Wireless mesh works even when board powers off
- 25. Look Ma! No moving parts! No fans, no hard drive, nothing spins. 1GB Flash + 256 MB RAM USB storage SD slot Only thing that moves is the screen when it swivels over to tablet mode. AMD Geode processor runs cool.
- 26. Linux in the box Custom Fedora based distro GNOME-based Ported applications must follow OLPC HCI guidelines
- 27. Collaboration One of the tenets is to be as open as possible World wide forum for: Concept, user requirements, ideas Design of hardware, software, networks Development done in a “fish bowl” Testing, debugging, pilot studies Anybody can participate Meritocracy rules!
- 28. Economy of scale Mass production will reduce cost Target $ 100, current $188 Sell directly to governments multiple of hundred thousands Infrastructure investment by governments commitment continued evolution Perhaps the cost will go below $100
- 29. Economy of scope XO units for the US market Run Sugar on a cheap PC Other vendors Initial naysayers: Intel, Microsoft Classmate PC small form factor (children), runs Windows XP, Linux $400? ASUS Eee pc small form factor (business), runs Linux $ 199?
- 30. Free and Open Source FOSS was the only option that was flexible enough for this project No vendor lock-in on formats No royalties on redistribution Perhaps the first example of a software project that has forced hardware manufacturers to modify their way of business.
- 31. FOSS: What does it mean? OLPC manifesto http://wiki.laptop.org/go/OLPC_on_open_source_software Richard Stallman's Four freedoms The Open Source Definition
- 32. Richard Stallman's Four Freedoms Freedom 0: The freedom to run the program, for any purpose. Freedom 1: The freedom to study how the program works, and adapt it to your needs. Freedom 2: The freedom to redistribute copies so you can help your neighbor. Freedom 3: The freedom to improve the program, and release your improvements to the public, so that the whole community benefits.
- 33. The Open Source Definition 1. Free Redistribution 2. Source Code 3. Derived Works 4. Integrity of The Author's Source Code 5. No Discrimination Against Persons or Groups 6. No Discrimination Against Fields of Endeavor 7. Distribution of License 8. License Must Not Be Specific to a Product 9. License Must Not Restrict Other Software 10. License Must Be Technology-Neutral
- 34. How can you help? Educators http://wiki.laptop.org/go/Educators Translators http://wiki.laptop.org/go/Localization Developers http://wiki.laptop.org/go/Developer Getting involved http://wiki.laptop.org/go/Getting_involved_in_OLPC