SGEF PR Issues Project
- 1. TheStudentGreenEnergy FundProject Victoria Allen, Erica Kinsman & Danielle Fox
- 2. TheProblem The Student Green Energy Fund is having difficulty compelling students into submitting ideas to make the University of South Florida a more environmentally friendly campus.
- 3. Objectives 1. To inform the USF community of the Student Green Energy Fund. 2. To target the campaign towards environmentally friendly students and staff. 3. To motivate the USF community to participate in the Student Green Energy Fund by submitting ideas.
- 4. STRATEGY Our main strategy is to make the SGEF projects widely known across campus and throughout the USF community.
- 5. Tactics 1. Media Relations 2. Social Media 3. Promotional Event
- 7. PRESSRELEASE
- 8. LocalTVStations We will reach out to Fox 13 and Bay News 9 We will reach out to Fox 13 and Bay News 9 Pitch feature stories of projects that have already been implemented, along with the student that presented the idea TheOracle We will pitch feature stories to the campus wide newspaper as well
- 9. BullsRadio PSA’s Interviews with students that have contributed to the Student Green Energy Fund
- 10. Social Media
- 11. Instagram Show you’re green by showing your green! Share a photo of you showing how you “go green” using #showyourgreen to be entered for a chance to win this shirt! Example This platform would serve as a good way of informing students because it isn’t as easy to engage or have a dialogue. ● Post important information for events coming up ● Display efforts of SGEF ● Show students doing “green” actions or projects
- 12. Twitter Twitter is a very interactive and quick way to communicate with publics. Twitter should be utilized to get quick feedback and send out short messages that support the cause. ● tweet out statistics about climate change ● share content from other environmentally geared organizations ● remind people about contest being run on other social media Have you seen this awesome video by @benandjerrys? #ItsOurWorld so #ShowYourGreen! https://youtu.be/80NLPNHpm0k Example
- 13. Facebook Facebook is good for sharing a lot of information and interacting with publics at the same time. This is the platform that lengthy contests, share pertinent information, and create a cohesive and strong base by which to centralize information. ● Post information about how to contribute ideas to fund ● Profiles about people who have had a project funded by SGEF ● Information on upcoming events and tips on going green Have you used the water bottle refill stations lately? That’s all thanks to Kelli Burns! She noticed that plastic water bottles were being tossed away regularly and decided there had to be a way to stop it. All she had to do was come up with an idea and we did the rest of the work, it’s that easy! Example
- 14. Pinterest Pinterest is difficult to gauge in regards to impressions, but it is a great way to engage people and pique their creative sides. ● Create boards with ideas on how to repurpose old items ● Create boards about ways to save money by being green ● Create boards on recipes using sustainable foods
- 15. Event
- 17. Evaluation 1. Analytics of Social Media a. engagement b. use of hashtags 2. The number of attendees at the event 3. The number of impressions from media relations 4. The comparison of the number of submissions before and after the campaign a. measure from one submission