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The document summarizes a class presentation about testing hypotheses for a muffcake factory business. It recaps the elevator pitch, updates the canvas business model, and lists the top 10 hypotheses to test, in order of importance. The hypotheses focus on identifying ideal customer segments and locations, determining profitability of delivery logistics, establishing pricing and supplier relationships, and exploring partnership opportunities.
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- 2. What We did? • Recap Elevator Pitch • Canvas Update • Refining the 10 Key Hypothesis to tested • Why each is important • Updates: Blogs & Other Social Media
- 3. Elevator Pitch 2.0 MUFFCAKE FACTORY wants to promote healthier agriculture. By supporting organic produce and fulfilling our Customers’ Craving for Organic goods. What we make is Delicious Organic Cupcakes & Muffins and Deliver to our Customers.
- 5. Hypothesis Testing MUFFCAKE FACTORY 10 Key Tests to Run, in order of importance.
- 6. Hypothesis: 1st version: H1: Value proposition: Will isolated areas/times be ideal place/time to sell? H2: Key activities: It is profitable to use a truck? H3: Revenue: What margin do we need to do? What are customer willingness to pay?
- 7. Hypothesis: 1st version: H4: Partners: Would hotels/business be willing to have subscriptions? – (on going clients) H5: Key resources: Which suppliers would be able to work with us? What price? H6: Customers/market segment: If we target only business, what would be our projected market? Large enough? H7: Cost: To rent a truck or to buy it?
- 8. Hypothesis: 1st version: H8: Key Activities? If outsourced drivers, is margin enough to cover costs? H9: Value Proposition: Like “Organic” or “Healthy”? H10: Partners: Nespresso? Natural Drinks? Advertisements?