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The document summarizes a class presentation about testing interviews and landing pages for a muffin cafe business. It details creating an interview briefing and testing interviews using Google Forms, as well as A/B testing two landing pages on Launchrock. Lessons learned included finding that most interviewees were women who eat desserts but don't prioritize organic foods, and that offering sets like muffins with tea or a customer loyalty program could work well. The presentation also covered using Google Analytics to learn more about optimal landing page setup and prototyping plans like a concept food truck or selling on campus for research.
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- 2. What We did? March 3, 2016 • Created an Interview Briefing • Tested Interview • Landing Pages: A/B testing • Lessons Learned
- 3. Interviews Google Forms http://goo.gl/forms/2zPr5necXk 2-3 Min Questionnaire Online & Walked-Through Responses
- 4. Landing Pages: Lauchrock http://the-muffcakefactory.launchrock.com http://themuffcakefactory.launchrock.com
- 5. Lessons Learned Interviews: Mostly Women, Everyone (so far) eats desserts, people do not care about organic foods here that much . Offering a set: muffin with a tea for example. Customer Loyalty Card: ex. buy 10 muffins & get one for free or a discount of 10%
- 6. Lessons Learned Launch Page: Still learning dynamics behind the set up. Google Analytics Prototyping plans: Mini truck - Concept Truck Muffin and Cupcake Trails Research: See whether permitted to sell on campus to test product & for R&D.