How eCoach was built
- 1. Simplifying the Creation and Delivery of eLearning Jude Novak Founder & CPO
- 2. Fresh Eyes Often the best ideas come from outside your industry Credit:Uber
- 3. Apple’s strict guidelines forced you to design apps that were intuitive The competitive nature of the app store drove innovation The best apps, and the apps that Apple promoted were aesthetically pleasing Competing with the app store 50+ vs. My applications
- 4. Developing Education Apps Co-founded INKids Education 1 million downloadsUsed in classrooms all over the world Apps included: Futaba Classroom Games Math Champ Challenge Buzz Monster Flashcards for Kids Over
- 6. Interactivity Play-based learning all lead to better engagement Focus on user-experience design Play Video
- 7. What made eLearning so boring? Nothing but text Bland and colourless How to wear a $10 shirt like a champ Overview In this course, we'll run you through the foundational aspects of wearing a $10 shirt like a champ. What You Will Learn - Confidence - Swagger masterclass - Shirt care techniques & principals Credit: Lowes Australia No challenge No Variety No interaction Static
- 8. Making it Fun Provide variety Colour can be powerful Adding personality drives the narrative Use animation to force the learner to discover content for themselves Challenge the user regularly
- 9. Step 1: Add some personality Adding personality helps to drive a narrative. Characters can bring boring subjects to life.
- 10. Introducing Kevin Used sparingly but had a long lasting effect. He’s not just a pretty face. Kevin E. Coach is so hot right now!
- 11. Step 2: Use Color Familiarity and consistency is important Use color, but be smart about it We developed a color system forming associations between color and types of content
- 12. Step 3: Animation Animation piques the learners interest Use animation as a way to provide feedback to the end user Credit: uxinmotion.com
- 13. Step 4: Challenge the user Challenging the learner improves learning outcomes Inviting the user to interact increases engagement Credit Bhakti Al Akbar
- 14. Step 5: Provide variety If you’re creating screen after screen of visually identical content, you’ll soon see engagement drop off. Credit: surveymonkey
- 15. We spent nearly 2 years updating all of our training resources and iterating to a point where we we’d developed the foundations for how we’d produce and deliver online training resources going forward… Turns out creating quality, engaging content isn’t as easy as I thought. Nearly 2 years go by... Credit: Laurent Duvoux
- 16. Our resource library included over 150 units of competency, containing an average of 50 screens That’s 7500 It’s time consuming custom designed screens
- 17. Learning Designers It’s expensive You need specialists: Animators Graphic Designers Web developers
- 18. It was a maintenance nightmare Files were duplicated 100s of times like templates Managing 7500 individual files sucked Files went missing Files became corrupt ! Credit: nitesh Dribbble
- 19. It was time to make a change… and it couldn’t be a better time to try The web was changing rapidly. Flash was on its way out, webApps were on their way in and a revolution was brewing. SaaS was about to become a thing...
- 20. Solving the Creation Problem Simple enough that anyone could use it Login from anywhere in the world Duplicate content from a global template Have weblinks for review Export SCORM objects Draft and Published versions The Brief:
- 21. We came up with something like this...
- 23. We’d solved the problem of content creation and learner engagement, but the headaches didn’t end.
- 24. The Business Model Didn’t Make Sense Why the disconnect between course creation and course deliver? Too much friction between those managing course development and course deployment The most common content standard in eLearning was developed 20 years ago!! Credit: Glen Jones - dribbble.com
- 25. Unifying Authoring Delivery of Courses The upside Learning designers would have more control No need to rely on IT experts to manage resources More granular reporting and analytics One login +
- 26. How did this work out for us?
- 27. Scaling up Simplified duplication saved us days of time We could White label our content library with cross-campus mirroring We could white label our content library but also allow customers to contextualise the content without losing our IP We were always first to market We reduced costs significantly We no longer needed to subject our staff to unnecessary hardship Credit: Freepik
- 28. Too good not to share A new company was formed to create eCoach March 2016 eCoach BETA release July 2016 Commerical release
- 29. It’s good - but it could be so much better We had some great success We made some mistakes along the way We rely heavily on customer support 300customers mistake error
- 30. Getting back to basics We’re not here to compete with Blackboard and Canvas Making resources as a learning designer, and getting successful results as a learner should be front and center. Resources Results Students Course creators or facilitators
- 31. Taking a leaf out of modern SaaS The most successful platforms focus on solving 1 big problem. The most successful companies are customer-centric The most successful platforms pay particular attention to usability and aesthetic appeal
- 32. Starting with Barry The first step in customer centric design Where do Iadd a course? How to write a quiz? G’day!
- 33. Customer centric design Customer centric design has become the foundation of our product development process. ● We only hire staff who have a customer focus ● We talk to our customers every day ● We do usability testing ● We do workshops ● We act on this information by developing user personas for Barry
- 34. Our mission Our mission is to make online learning more accessible to everyone Focus on simplicity without compromising functionality
- 36. Thank you! Jude Novak Founder & CPO Please visit ecoach.com/jointhemovement for more information.