Sky 1 case study
- 1. Sky 1 case study Kieran McWilliam
- 2. How is sky funded? • Advertisement; Sky TV advertises its channel to a range of different companies to promote its publicity for people to start watching the channel. The channels sky provide can be bought by other companies for advertising slots • Subscription; Sky 1 gets sponsorship from a variety of different brands/companies such as football. As football may not be shown on sky 1, it is shown on the Sky Sports channels which you have to pay for, but once you have paid for Sky Sports, you then get Sky 1 as part of the deal which leads to some of the payment. Sky charge a fee of £21.50 a month for a range of 35+ channel and 11 free-to-air HD channels
- 3. How is sky funded? • Online/mobile; If customers already have a sky account (sky TV) they can log in online or on a smart phone to watch programs they don’t want to miss if they cant access a certain channel at another place. Sky television is mainly funded by advertisements. This is a New Zealand pay TV service that was founded by Terry Jarvis, Alan Gibbs, Trevor Farmer and Craig Heatley in 1987. It has digital subscribers among its target audience.