Skyrocket your Conversions with PWA and Push Notifications
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The document discusses the benefits of converting mobile sites into progressive web apps (PWAs) and utilizing web push notifications to enhance user engagement and boost sales. It highlights the challenges of app discovery and user retention, emphasizing the effectiveness of personalized and triggered notifications in increasing conversion rates. Success stories from brands like Wigzo illustrate significant improvements in user engagement and revenue through these strategies.
Skyrocket your Conversions with PWA and Push Notifications
- 1. Skyrocket Your Conversions with PWA & Push Notifications
- 2. Easily discoverable Progressive Web Apps? A Progressive Web App (PWA) is a web app that uses modern web capabilities to deliver an app-like experience to users App like Really Fast Linkable Responsive Easy Install Up-to-date and Fresh Easy Re-engagement Safe & SecureConnectivity Friendly
- 3. Why Convert Your Business Mobile Site Into A Progressive Web App (PWA) Brands such as Flipkart, Airberlin, Inc42 boost their engagement rates and get more sales from their PWAs without going through the app market challenges. Increase Engagement Rate Boost Sales
- 4. #1 Ever heard of app discovery?
- 5. #2 More mobile users does NOT mean increased app downloads 77% An average app loses of its Daily Active Users (DAUs) within the first 3 days after the install.
- 6. #3 Desktop users are lesser than mobile users
- 7. Personalizing Web Push Notifications ● Wigzo tracks website visitor behaviour closely to identify what they are looking for ● It then auto-segments them to create personalized web push notifications Segmentation Based notifications Trigger - based notifications Price drop / rise alerts Time spent onsite Behavioral Notifications
- 8. Personalised Mobile Web Push Notification Personalised Browser Push Notification
- 9. Triggered Browser Notifications Do Wonders ● Using WIGZO trigger based notifications, Customer was able to convert 33% of people abandoning their cart ● And the client was able to retain 26% more users using Segmentation & Behavioural Notifications
- 10. Abandoned cart item reminders 1:1 Personalization for desktop and mobile enabled by machine learning Discount notifications
- 11. Insights to our Customer Stories Growth Hacking Sales With Wigzo Web Push Notifications
- 12. Our Global Customer Base
- 13. 43% Increase In Opt-ins 16% Avg CTR on triggered campaigns 20% Conversion Rate on cart abandonment campaigns 340K Click Throughs In one month 10% of overall Revenue from web and mobile web sales via push Awok increases customer engagement & sales with Segmented web push notifications
- 14. 14.5%Increase In sales 21%Avg CTR on triggered campaigns 19%Conversion Rate on cart abandonment campaigns 8%revenue lift From web and mobile web push only W increased their CTR & Revenue with 1:1 personalized web push notifications
- 15. The best marketing doesn't feel like marketing It’s more about interaction and engagement info@wigzo.com - Make the prospect a happy buyer - Thank you for your valuable time