Slides prakti gsvc finals-110518
- 1. Cooking involves strong cultural issues and psycho-social factorsUN Global Compact
- 2. Hundreds of millions of women spend several hours each day preparing mealsEnvirofitEnvirofit
- 3. They cook with their children on the same stoves their grand-mothers usedPrabirMallik/World Bank
- 4. These stoves kill twice as many as malaria
- 5. But they could be replaced with clean-burning, efficient stoves PRAKTI DESIGN
- 6. PRAKTI DESIGNImproved cookstovesTo improve health, alleviate poverty, empower women and protect naturePrakti Design 6
- 7. Indoor air pollution3 billion people – 200 million diseases – 1.6 million deathsWHO dataPrakti Design Social need - Business model - Operational Strategy - Roll out 7
- 8. Excessive fuel consumptionEnvirofitWorld Bank Poverty trap Deforestation and global warmingPrakti Design Social need - Business model - Operational Strategy - Roll out 8
- 9. Traditional, inefficient ‘technology’ Three stone firesPrakti Design Social need - Business model - Operational Strategy - Roll out 9
- 10. … expensive, efficient stovesNon-sustainable solutionsPrakti Design Social need - Business model - Operational Strategy - Roll out 10
- 11. Prakti value proposition Affordable, tailored to local needs, and Healthy Fuel-saving Environment friendly 45% fuel consumption & 60% toxic emissionsAssessed by independent labsPrakti Design Social need - Business model - Operational Strategy - Roll out 11
- 12. Unique approachUser-centered design Reaching the last mile Segmented target usersPrakti Design Social need - Business model - Operational Strategy - Roll out 12
- 13. User-centered design engineeringCo-designing Studying habits Rigorous engineeringPrakti Design Social need - Business model - Operational Strategy - Roll out 13
- 14. User-centered stovesHousehold stove Household stove High-volume stoveSouth India North India & Nepal worldwidePrakti Design Social need - Business model - Operational Strategy - Roll out 14
- 15. Reaching the last mileGroupedmicro-loansfor batchpurchases Existing distributors Trained women entrepreneursPrakti Design Social need - Business model - Operational Strategy - Roll out 15
- 16. with affordability and attractiveness25% down-paymentMonthly pay-back in equivalent fuel savingsStove is paid backMonth 1Month 2Month 3Month 4Month 5Month 6$10 + $5 + $5 + $5 + $5 + $5 + $5 (avg household woodfuel consumption: 130 kg/ month at $0.1/kg)“People don’t buy technology, they buy things that change their lives.”– Jacqueline Novogratz, Acumen FundPrakti Design Social need - Business model - Operational Strategy - Roll out 16
- 17. Multi-segmented customer targetsHigh-volume kitchen stove: $ 317Household stove: $ 41MFI interestsDistibutionPrakti marginsShippingManufacturer’smarginsNet productioncostsPrakti Design Social need - Business model - Operational Strategy - Roll out 17
- 18. Prakti value chainPRAKTIsellsorderssellssellsStove is usedDesignDistributionProductionby Prakti and usersby contractorsby retailers and saleswomen(by cooks)Prakti Design Social need - Business model - Operational Strategy - Roll out 18
- 19. Experienced teamMouhsine: CEO andsenior engineerJérôme: business developerAlina: communication strategistSuzanne:executive engineerPrakti Design Social need - Business model - Operational Strategy - Roll out 19
- 20. Successful pilot projects over 2 years PCIA Special Achievement Award 2009Clinton Global Initiative 2009Co-chairing the Tech groupSuccessful pilot projects Awards and coveragePrakti Design Social need - Business model - Operational Strategy - Roll out 20
- 21. Expanding where fuel is costly2010India: USD 765 millionhouseholds marketUSD 400 millionhigh-volume kitchens marketBiomass use: >50%Prakti Design Social need - Business model - Operational Strategy - Roll out 21
- 22. Expanding where fuel is costly20102011India: USD 765 millionhouseholds marketUSD 400 millionhigh-volume kitchens marketBiomass use: >50%Prakti Design Social need - Business model - Operational Strategy - Roll out 21
- 23. Expanding where fuel is costly201020112012 NepalNepal: USD 80 millionhouseholds marketBiomass use: >50%Prakti Design Social need - Business model - Operational Strategy- Roll out 21
- 24. Expanding where fuel is costly201020112012 Nepal2013 Haiti+Haiti: USD 24 millionhouseholds marketUSD 10 millionhigh-volume kitchens marketBiomass use: >50%Prakti Design Social need - Business model - Operational Strategy- Roll out 21
- 25. Expanding where fuel is costly2015Indianmarket shares: 1.5% ofhouseholds1% ofhigh-volume kitchensNepalHaitiIndiaRwandaRegions of operationsBiomass use: >50%Prakti Design Social need - Business model - Operational Strategy- Roll out 21
- 26. Expanding where fuel is costly20206 countriesNepalHaitiIndiaNigeriaRwandaIndonesiaRegions of operationsBiomass use: >50%Prakti Design Social need - Business model Operational Strategy- Roll out 21
- 27. Reaching break-even in 2013Cumulated cashflows (in K USD)Profitable business model Peak funding at USD 700 KPrakti Design Social need - Business model Operational Strategy- Roll out 22
- 28. A Triple Bottom Line projectFrom 2015, every year ...22,000 lives saved $80 - $800 fuel savings /customer770,000 tons CO2 savedMonetized SROI ratio of 17Prakti Design Social need - Business model Operational Strategy- Roll out 23
- 29. Thank youPrakti Design will improve the lives of 2 million people by 2015 by: putting users at the center of the design process making stoves available and affordabletargeting two markets to be profitablePrakti Design addresses a significant health issue by satisfying consumer desires and creating economic incentive.