Slideshare11
- 1. Q2. How effective is the combination of your main product and ancillary texts?
- 2. • Our colour scheme of black and grey/silver stayed constant throughout our ancillary texts and through our main product as in our music video she is only seen wearing black, white and grey clothing. This went with our R’n’B genre and also our theme. The text font also remained the same and suited perfectly. • The artists clothes in the video is very basic. The layout we chose for the ancillary texts were also quite basic keeping everything flowing; Black and white patterned shirt Black Boots Grey Jacket Different black and white pattered top Black Jeans
- 3. • The lead Leah is represented as an R’n’b vocalist through her movement and use of hand gestures she does whilst performing. The video projects star quality and is believable. Many artists I spoke about in my case studies use movement and hand gestures in their videos. • Having a chair as a prop in the music video may also add to the theme we were going to, other artists use props such as chairs/mic stand in their videos • She is very similar to Beyonce and Ciara who are popular R’n’B singers.
- 4. • We have thought of a vary of ways to promote the single aside from our magazine advert. Other methods we will be using billboards where our advert will be posted so it can be viewed by a mass amount of people either walking or driving past. Our advert has not too much writing and bold text which will capture attention. It also has the right amount of information letting people know that it is available and you can get it on iTunes. By putting the album cover on our avert lets people know what they are exactly looking for. We were inspired by Rihanna’s advert as she also does this. She was our main inspiration when creating our advert as we found hers very effective and straight to the point with the right amount of imagery to text.
- 5. • Other ways of promotion will be our artist going to many radio stations and TV interviews to talk about/promote the single. These will be followed by a live performance to get people interested. TV and Radio stations have a large audience of most people in the population that our artist can reach and get them excited about the song. Radio stations with also play the song throughout the day. • As well as using billboards, we will post the advert on bus stops, music shops and other stores that are in the public domain. Magazines and newspapers are also a large way we will be promoting and advertising. • Through these methods we hope to reach a wide audience which will make our advert very effective as it is been seen by many.
- 6. • Other technologies use will be twitter which is very popular and used to share messages and photos with other people, anywhere in the world. • We will use Instagram as a way of advertising the image to get across to an audience. As it is very easy to share with a popular page which is shown worldwide. • We also thought about putting short clips on YouTube 5-10 seconds long of the music video to intrigue someone to want to see more, hopefully enough for them to purchase our single. • A final and very popular technology we can use is Facebook. People around the world have access to it and are on it often. Hopefully we can create a buzz and interest on about our single for “dangerously in love.”
- 7. • Choosing the font and colour was another task for us. We wanted something that looked quite similar to what Beyonce has done in the past but for it not to be identical also; As you can see, we ended up settling for a mix of them both, yet still evolving.
- 8. • I feel as though the advert is very effective; The artists name is in bold and at the very top of the advert. As it is well known and recognisable name it will be eye-catching and draw the reader in on what the advert is about due to her credibility. As you can see, the black, silver/grey colour scheme is followed through all products. We included the song title so people will instantly know the song. It is in bold lettering so that it visible to see. Beyoncé and Rihanna both use minimal text in their advertisement. We decided to do the same only leaving the important information that the single is available and where to purchase it. Image is big enough to be seen if posted in a billboard and very clear. Her face will become recognisable. She also has basic and minimal make-up on, nothing more than red lipstick which we continued throughout with the basic make-up Throughout the main product she wears a lot of black, white and grey. This is continued on our packaging. The constant styling may also be something recognisable to the audience. The image of the CD is something which we was inspired by Rihanna’s advert. It shows off the branding which is her and shows the image of the CD so people know what it looks like when buying it.
- 9. • We chose that image for the advert as we felt in embodied our genre and theme. It almost looks as if she is captured in movement. In the video and the case studies I analysed the artists tend to use movement, dance and gestures a lot. We showed this in our own video and though our advert reinforcing the R’n’B genre and feel. • The colour scheme in the advert is the same as the writing is in silver/grey, the same as on the CD cover and packaging. We use quite moody tones in that sense however we believe makes it come across as quite sensual as it is a song all about love. The red lips as make up is seen as a very womanly thing and also the colour red is seen to represent love. We thought about this whilst doing this photo-shoot and it relates to the song and this is the advert that will be posted for many to see and as we did not do this in the other packaging or video itself. Even the way she is posing and her top being off of one should can come across as quite sensual which was what we was trying hard to portray. • Many conventional magazines include a release date and you can buy it (usually iTunes). This was seen through my research on digipacks on all that I had analysed.
- 10. Album disc Front Cover Inside image Back Cover
- 11. • For the front cover we took great inspiration from the Beyonce “I Am.. Sasha Fierce” album which I analysed in one of my case studies. We loved the fact that it was it black and white and they way the she was positioned to the right hand side, leaving space on the left for text. She has minimal make-up and on is basically dressed with we replicated. Her hands are also involved as she poses with made the image seem more dynamic when looking at it. We also liked how she was looking head on, straight to camera.