[SMART] Highest Performing B2B Blog Post Formats
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The document discusses the most effective blog post formats for B2B content that generate social media shares and backlinks. It highlights how how-to guides, research insights, case studies, infographics, authoritative news, and trending topics can elevate a company's online presence. It also references a specific source for further tips on optimizing B2B content.
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[SMART] Highest Performing B2B Blog Post Formats
- 1. BLOGPOST FORMATS H I G H E S T P E R F O R M I N G B 2 B GUIDES&HELPFULCONTENT Produce how-to guides, lists of tips, tricks, and hacks or any content positioned as helpful. RESEARCH&INSIGHTS Research tends to produce a remarkable amount of shares and links and also position your company as an authoritative leader. CASESTUDIES Case studies, an under-used blog post format, can deliver the right combination of education and entertainment to earn shares and links. INFOGRAPHICS A well-produced infographic will often produce an amazing number of social shares and can be an ingredient in blog posts that earn many links. AUTHORITATIVENEWS industry news earns links and shares when it's perceived to be authoritative. HOTTOPICS Posts about trending topics resontate with readers and attract above average social media shares. The Six Hat tip to: "The Top B2B Content of 2016: Six Lessons for Marketers" from FeldmanCreative.com Earn more social media shares and backlinks to boost your search results by publishing the following six blog post types.