SnapEngage integration with SAP Business ByDesign
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The document discusses the integration of SnapEngage with SAP Business ByDesign, highlighting customer perspectives, product overviews, and future plans for development. It covers the technical implementation details and the choice of Google App Engine for its scalable and cost-effective solutions. The presentation includes various use cases and integration scenarios to enhance customer engagement through SAP's cloud offerings.
SnapEngage integration with SAP Business ByDesign
- 1. SnapEngage/ByDesign integration A Google App Engine showcase Jerome Breche, CEO SnapEngage Christian Happel, Director Product Management SAP Business ByDesign February 2012
- 2. Agenda Customer Perspective SAP Cloud & Business ByDesign Customer buying experience via SAP Store SnapEngage - Product Overview SnapEngage Integration Demo Future Plans Developer Perspective Extending ByDesign: Native SDK vs. open interfaces Why SnapEngage chose the Google App Engine Technical Implementation Development example © 2011 SAP AG. All rights reserved. Confidential 2
- 3. Agenda Customer Perspective SAP Cloud & Business ByDesign Customer buying experience via SAP Store SnapEngage - Product Overview SnapEngage Integration Demo Future Plans Developer Perspective Extending ByDesign: Native SDK vs. open interfaces Why SnapEngage chose the Google App Engine Technical Implementation Development example © 2011 SAP AG. All rights reserved. Confidential 3
- 4. SAP’s Cloud Offerings Companies Departments/LoB People SAP SAP Business SAP Sales SAP Travel BusinessObjects BI ByDesign OnDemand OnDemand OnDemand SAP SAP Sourcing SAP Service SAP Business ByDesign OnDemand OnDemand Streamwork for subsidiaries SAP Carbon SAP Crossgate Impact OnDemand © 2011 SAP AG. All rights reserved. Confidential 4
- 5. SAP Business ByDesign © 2011 SAP AG. All rights reserved. Confidential 5
- 6. Agenda Customer Perspective SAP Cloud & Business ByDesign Customer buying experience via SAP Store SnapEngage - Product Overview SnapEngage Integration Demo Future Plans Developer Perspective Extending ByDesign: Native SDK vs. open interfaces Why SnapEngage chose the Google App Engine Technical Implementation Development example © 2011 SAP AG. All rights reserved. Confidential 6
- 7. What’s on the SAP Store store.sap.com/public © 2011 SAP AG. All rights reserved. Confidential 7
- 8. Instant access via SAP Store store.sap.com/public Ordering/ Order Instant Solution Catalog eContracting Confirmation Deployment SAP Store Customer Tenant © 2011 SAP AG. All rights reserved. Confidential 8
- 9. Agenda Customer Perspective SAP Cloud & Business ByDesign Customer buying experience via SAP Store SnapEngage - Product Overview SnapEngage Integration Demo Future Plans Developer Perspective Extending ByDesign: Native SDK vs. open interfaces Why SnapEngage chose the Google App Engine Technical Implementation Development example © 2011 SAP AG. All rights reserved. Confidential 9
- 10. Engage with your website visitors and turn them into customers. Who’s using it?
- 11. Agenda Customer Perspective SAP Cloud & Business ByDesign Customer buying experience via SAP Store SnapEngage - Product Overview SnapEngage Integration Demo Future Plans Developer Perspective Extending ByDesign: Native SDK vs. open interfaces Why SnapEngage chose the Google App Engine Technical Implementation Development example © 2011 SAP AG. All rights reserved. Confidential 11
- 12. Scenario Demo Flow Customer Support Rep SnapEngage ByDesign Chat initiated on Facebook page or website Respond on Chat Google Talk chat client Trigger lead Lead automatically generation in created ByDesign Follow-up with opportunity, sales order, invoice, Replicated email payment © 2011 SAP AG. All rights reserved. Confidential 12
- 13. Scenario Demo
- 14. Agenda Customer Perspective SAP Cloud & Business ByDesign Customer buying experience via SAP Store SnapEngage - Product Overview SnapEngage Integration Demo Future Plans Developer Perspective Extending ByDesign: Native SDK vs. open interfaces Why SnapEngage chose the Google App Engine Technical Implementation Development example © 2011 SAP AG. All rights reserved. Confidential 14
- 15. Future Plans for SnapEngage – SAP Joint Offerings Wave 3 Wave 2 Available Add integration with Browser based chat Service Requests in SnapEngage available client for operator ByDesign on SAP Store SnapEngage integrated Make integration CRM integration with additional SAP configurable with (leads) with ByDesign cloud solutions ByDesign Chat agent mapping to SAP users Custom data mapping © 2011 SAP AG. All rights reserved. Confidential 15
- 16. Agenda Customer Perspective SAP Cloud & Business ByDesign Customer buying experience via SAP Store SnapEngage - Product Overview SnapEngage Integration Demo Future Plans Developer Perspective Extending ByDesign: Native SDK vs. open interfaces Why SnapEngage chose the Google App Engine Technical Implementation Development example © 2011 SAP AG. All rights reserved. Confidential 16
- 17. Extending Business ByDesign SAP Business ByDesign Mashups - UI integrations - Hosted at partner Add-Ons - E.g. Google Maps - native - built with ByDesign SDK - Run at SAP servers - E.g. Service Planning Table Integrations - Backend integrations - Defined interfaces - Open to any platform - E.g. SnapEngage © 2011 SAP AG. All rights reserved. Confidential 17
- 18. Agenda Customer Perspective SAP Cloud & Business ByDesign Customer buying experience via SAP Store SnapEngage - Product Overview SnapEngage Integration Demo Future Plans Developer Perspective Extending ByDesign: Native SDK vs. open interfaces Why SnapEngage chose the Google App Engine Technical Implementation Development example © 2011 SAP AG. All rights reserved. Confidential 18
- 19. Google App Engine PaaS (Platform as a Service) • Runtime • Services – Java – Memcache – Python – Task queues – Go – Scheduled tasks – URL fetch – Image manipulation • Data storage – Mail – NoSQL object Datastore – Multiteancy – Google Cloud SQL – Search – Google Cloud Storage – Etc…
- 20. Why Google App Engine? - Focus on what is important: our customers - High availability - Scales automatically - Cost effective
- 21. Agenda Customer Perspective SAP Cloud & Business ByDesign Customer buying experience via SAP Store SnapEngage - Product Overview SnapEngage Integration Demo Future Plans Developer Perspective Extending ByDesign: Native SDK vs. open interfaces Why SnapEngage chose the Google App Engine Technical Implementation Development example © 2011 SAP AG. All rights reserved. Confidential 21
- 22. Integration Project - Details Visitor UI Agent UI Backend Web Service End of chat + End of chat + Request contact auto-creation auto-creation information or Provide customer Cust. info and fact Send lead exists sheet url creation request no Send Lead creation request for fall-back cust. Send Lead Create Lead creation request Save Lead id for future reference
- 23. Agenda Customer Perspective SAP Cloud & Business ByDesign Customer buying experience via SAP Store SnapEngage - Product Overview SnapEngage Integration Demo Future Plans Developer Perspective Extending ByDesign: Native SDK vs. open interfaces Why SnapEngage chose the Google App Engine Technical Implementation Development example © 2011 SAP AG. All rights reserved. Confidential 23
- 24. Technical Demo
- 25. Code Example BydesignServiceConfigurator config = new BydesignServiceConfigurator(decrypt(authorizationToken) , "https://" + systemName + ".sapbydesign.com"); LeadService sapService = new LeadService(config); Lead lead = sapService.createLead( Name, QualificationLevelCode.COLD, LeadGroupCode.SERVICE, LeadOriginTypeCode.EXTERNAL_PARTNER, employeeId, leadAccountId, leadText);