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Social computing: taking the long view
- 1. David Osimo - Tech4i2 ltd. @osimod #socialcoMS “ in the short term we overestimate, in the long term we underestimate” Paul Saffo Social computing: taking the long view
- 2. Today’s storyline Social computing matters : it has deep roots and it’s changing our society and economy The best is yet to come : future opportunities dwarf present impact Europe is not ready : to grasp these opportunities, institutional change is necessary
- 3. SC: Much more than pets’ shows
- 4. A different idea of technology Traditionally, computing is about automation : technology substitutes humans, humans should adapt Social computing is about augmentation : technology adapts to and augments human capacity (Engelbart 1962)
- 5. Social Machines “ The brilliance of social-software applications like Flickr, Delicious, and Technorati is that they […] devote computing resources in ways that basically enhance communication, collaboration, and thinking rather than trying to substitute for them ." http://www.technologyreview.com/InfoTech/wtr_14664,258,p1.html
- 6. Mendeley CKAN Examples: Science blogs Arxiv Usefulchem (Open Access) Journals Openannotation.org Open Aire DataNet (US) Science2.0: opening up the discovery process Burgelman, Osimo and Bogdanowicz 2010. Science 2.0 (change will happen ...) http://firstmonday.org/htbin/cgiwrap/bin/ojs/index.php/fm/article/viewArticle/2961/2573
- 7. Government 2.0: innovation without permission commentneelie.eu
- 8. Enterprise 2.0: accessing micro-expertise innocentive.com
- 9. Services that get better the more people use them “ Hands-on care by health professionals can't scale. One-on-one advice from professional intermediaries, like librarians, can't scale. Networked peer support, research, and advice can scale. In other words: Altruism scales.” Susannah Fox http://egov20.wordpress.com/2011/11/03/collaborative-e-government-public-services-that-get-better-the-more-people-use-them/
- 10. Looking ahead
- 11. The implicit web: effortless sharing findings.com
- 12. Games and persuasive technologies: from conversation to action “ Smartphone health apps won't be used daily. Self-report fails. Texting programs annoy. Enchanted objects will have the most impact.” Joe Kevdar http://www.vitality.net/glowcaps.html
- 13. Making sense of big data (and making money out of it) Big data getting bigger … Facebook (800M users) valuation: 94 B$ Impact across economy (+60% margin in retail McKinsey 2011) “ More data beat better algorithm” … more important … … and more American US EU Raw data Value added services
- 14. Plenty of opportunities ahead but… how can Europe think like the web? 1 1 http://blog.jonudell.net/2011/01/24/seven-ways-to-think-like-the-web/
- 15. What Europe needs is not a flagship 2.0 Framework conditions: Remove barriers, Risk capital, fast failure Privacy, openness and data ownership, Big data skills and career of scientist, Media literacy Agile innovation funding: Open and multidisciplinary, Meritocratic and reputation-based, Small scale and flexible e.g. via inducement prizes
- 16. Thank you! [email_address] @osimod http://egov20.wordpress.com
- 17. Back up
- 18. Percolating through society From a purely consumer service to: Science 2.0 Government 2.0 Enterprise 2.0 Anything 2.0 “ there are more smart people outside the company than in it” Bill Joy: or government
- 19. Web squared: sharing everyware
- 20. A reality check Employees, researchers, citizens adopt slowly Social software makes up 0,9% of overall software market Privacy: “if you are not paying for it, you’re not the customer: you’re the product being sold” “ Key is risk management, not risk avoidance”
Editor's Notes
- #14: Eric Schmidt: “Every 2 Days We Create As Much Information As We Did Up To 2003” More data beat better algorythm: the rise of data scientists