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Big Data meets Big Social

Social Machines
and the Semantic Web
David De Roure
1. Big Data meets Big Social: Introducing
the Fourth Quadrant
2. Theory and Practice of Social Machines
3. Bringing a Social Machines Perspective
to Semantic Web Projects
4. Bringing a Semantic Web Perspective
to Social Machines Projects
Christine Borgman
BioEssays,, 26(1):99–105, January 2004

First

http://research.microsoft.com/en-us/collaboration/fourthparadigm/
This is a Fourth Quadrant Talk
More machines

cyberinfrastructure
Semantic Grid

Big Data
Big Compute

The Fourth
The Future!

Conventional
Computation

Social
Networking

Quadrant

More people

Online R&D
Science 2.0
Nigel Shadbolt et al
More machines

The Social and the Machine
Machines empowered
by people e.g.
mechanical turk

People empowered
by machines
e.g. collective action

More people
Edwards, P. N., et al. (2013) Knowledge Infrastructures: Intellectual Frameworks and
Research Challenges. Ann Arbor: Deep Blue. http://hdl.handle.net/2027.42/97552
ontology.com
1. Big Data meets Big Social: Introducing
the Fourth Quadrant
2. Theory and Practice of Social Machines
3. Bringing a Social Machines Perspective
to Semantic Web Projects
4. Bringing a Semantic Web Perspective
to Social Machines Projects
The Order of Social Machines
Real life is and must be full of all kinds of
social constraint – the very processes
from which society arises. Computers
can help if we use them to create
abstract social machines on the Web:
processes in which the people do the
creative work and the machine does the
administration… The stage is set for an
evolutionary growth of new social
engines.
Berners-Lee, Weaving the Web, 1999
Some Social Machines
SOCIAM: The Theory and Practice
of Social Machines
• Southampton
Shadbolt, Hall, Berners-Lee,
Moreau

• Edinburgh
Robertson, Buneman

• Oxford
De Roure, Lintott, OII

http://www.sociam.org/
http://gow.epsrc.ac.uk/NGBOViewGrant.aspx?GrantRef=EP/J017728/1

• Research into pioneering methods of supporting
purposeful human interaction onBehaviour Wide Web, of
the World is socially
the kind exemplified by phenomena such as Wikipedia and
constituted, not
Galaxy Zoo.
programmed in
• These collaborations are empowering, as communities
identify and solve their own problems, harnessing their
commitment, local knowledge and embedded skills,
without having to rely on remote experts or governments.
• The ambition is to enable us to build social machines that
solve the routine tasks of daily life as well as the
emergencies… to develop the theory and practice so that
we can create the next generation of decentralised, data
intensive, social machines. We are interested in design
• Understanding the attributes of the current generation of
successful social machines will help us build the next.
Big Data meets Big Social: Social Machines and the Semantic Web
Image
Classification

Talk
Forum

Citizen Scientists
data reduction

Scientists
Building a Social Machine
Virtual World
(Network of
social interactions)

Model of social interaction

Participation and
Data supply

Design and
Composition

Physical World
(people and devices)
Dave Robertson
Composing Social Machines

“The myExperiment social machine protected by the reCAPTCHA
social machine was attacked by the spam social machine so we
built a temporary social machine to delete accounts using people,
scripts and a blacklisting social machine then evolved the myExp
social machine into a new social machine…”
• Serendipitous assembly
• Bot or not?
• Social Machines are being
observed by Social Machines
Cat De Roure
https://support.twitter.com/entries/18311-the-twitter-rules
http://webscience.org/wstnet-laboratories/
Big Data meets Big Social: Social Machines and the Semantic Web
Big Data meets Big Social: Social Machines and the Semantic Web
1. Big Data meets Big Social: Introducing
the Fourth Quadrant
2. Theory and Practice of Social Machines
3. Bringing a Social Machines Perspective
to Semantic Web Projects
4. Bringing a Semantic Web Perspective
to Social Machines Projects
The Problem

signal


understanding
INT
.

VERSE

VERSE BRIDG VERSE BRIDG VERSE O .
E
E
UT
Some Social Machines of
Music Information Retrieval

Annotation
machine

Internet
Archive
MusicBrainz

Recommenders

http://archive.org/details/etree
http://musicbrainz.fluidops.net/
http://www.music-ir.org/mirex/
http://www.ismir.net/

Mirex
Machine

ISMIR Machine
Peer review
SALAMI
23,000 hours of
recorded music

Digital Music
Collections

Student-sourced
“ground truth”

Music Information
Retrieval Community

Community
Software
Supercomputer

Linked Data
Repositories
Ashley Burgoyne
salami.music.mcgill.ca

Jordan B. L. Smith, J. Ashley Burgoyne, Ichiro Fujinaga, David De Roure, and J. Stephen
Downie. 2011. Design and creation of a large-scale database of structural annotations. In
Proceedings of the International Society for Music Information Retrieval Conference,
Miami, FL, 555–60
Segment Ontology
class structure

Ontology models properties from musicological domain
• Independent of Music Information Retrieval research and
signal processing foundations
• Maintains an accurate and complete description of
relationships that link them
Ben Fields, Kevin Page, David De Roure and Tim Crawford (2011) "The Segment Ontology: Bridging Music-Generic and DomainSpecific" in 3rd International Workshop on Advances in Music Information Research (AdMIRe 2011) held in conjunction with IEEE
International Conference on Multimedia and Expo (ICME), Barcelona, July 2011
Music Information Retrieval Evaluation eXchange
MIREX TASKS
Audio Onset Detection

Audio Beat Tracking

Audio Tag Classification

Audio Chord Detection

Audio Tempo Extraction

Audio Classical Composer ID

Multiple F0 Estimation

Audio Cover Song Identification Multiple F0 Note Detection
Audio Drum Detection

Query-by-Singing/Humming

Audio Genre Classification

Query-by-Tapping

Audio Key Finding

Score Following

Audio Melody Extraction

Symbolic Genre Classification

Audio Mood Classification

Symbolic Key Finding

Audio Music Similarity

www.music-ir.org/mirex

Audio Artist Identification

Symbolic Melodic Similarity

Downie, J. Stephen, Andreas F. Ehmann, Mert Bay and M. Cameron Jones. (2010). The Music Information
Retrieval Evaluation eXchange: Some Observations and Insights. Advances in Music Information Retrieval Vol.
274, pp. 93-115
Meandre

seasr.org/meandre
Big Data meets Big Social: Social Machines and the Semantic Web
Big Data meets Big Social: Social Machines and the Semantic Web
Stephen Downie
SALAMI results: a living experiment and a music observatory
1. Big Data meets Big Social: Introducing
the Fourth Quadrant
2. Theory and Practice of Social Machines
3. Bringing a Social Machines Perspective
to Semantic Web Projects
4. Bringing a Semantic Web Perspective
to Social Machines Projects
More machines

That big picture again
Big Data
Big Compute

Social
The Future!

Conventional
Computation

Social
Networking

Machines

More people
Big data elephant versus sense-making network?

Iain Buchan

The challenge is to foster the co-constituted socio-technical
system on the right i.e. a computationally-enabled sensemaking network of expertise, data, models and narratives.
Intersticia, for Web Science Australia
1. Design of new algorithms and
interfaces
2. New approaches to distributed
inference and query
3. Developing declarative social
machinery, including policyaware systems of privacy, trust
and accountability
4. “Humanity in the loop”
J. Hendler, T. Berners-Lee, From the Semantic Web to social machines: A research challenge
for AI on the World Wide Web, Artificial Intelligence (2009), doi:10.1016/j.artint.2009.11.010
Coupling and Composing Social
Machines
It’s an ecosystem… and Semantic
Web is the glue
• See ISWC workshops!
• Policy, privacy, trust and
accountability
• Provenance
• Data integration
Social Machines are co-constituted
• Social Media Analytics
• Linkage versus anonymisation
• Social Science of Social Machines
Building a Social Machine

How do we make
building successful
social machines as
reliable as building
successful websites?
What are the
components/service
s/utilities
and how are they
assembled?

How are they
instrumented and
monitored?
Semantic Workflow

Steffen Staab et al. Neurons, Viscose
Fluids, Freshwater Polyp Hydra and SelfOrganizing Information Systems. Journal
IEEE Intelligent Systems Volume 18
Issue 4, July/August 2003 Page 72-86

• OWL-S, SWS, … virtual organisations revisited?
• Back office versus human playground
Web as
lens

Web as artifact
Web Observatories
http://www.w3.org/community/webobservatory/
Towards a socio-technical
system of observatories
Technical and business interface

observatory
Social
Knowledge
Objects

Descriptive
layer

Observatories

Knowledge
Infrastructure
Scholarly Machines
Ecosystem
Research Objects

www.researchobject.org

Jun Zhou
Closing thoughts
1. The future is Big Data and Big Social… and with
increasing automation (there be dragons!)

2. The Theory, Practice, Design and Construction of
Social Machines are emerging areas of study
3. You are knowledge infrastructure and Social Machines
designers… it may be useful to think about your
projects in terms of Social Machines
4. Think about Semantic Web plus Social Machines for
tomorrow’s knowledge infrastructure: policy,
provenance, composition, social objects
david.deroure@oerc.ox.ac.uk
www.oerc.ox.ac.uk/people/dder
@dder
Slide credits: Christine Borgman, Elena Simperl, Paul Edwards, Ontology,
Nigel Shadbolt, Dave Robertson, Ichiro Fujinaga, Ashley Burgoyne, Kevin Page,
Stephen Downie, Iain Buchan, Jun Zhou
Thanks to the SOCIAM and SALAMI teams, and to Sean Bechhofer, TBL, Christine
Borgman, Carole Goble, Jim Hendler, Chris Lintott, Megan Meredith-Lobay, Kevin
Page, Ségolène Tarte, Jun Zhou and colleagues in DH@Ox, e-Research South,
FORCE11, GSLIS, myExperiment, myGrid, Smart Society and Wf4Ever
SOCIAM: The Theory and Practice of Social Machines is funded by the UK Engineering and
Physical Sciences Research Council (EPSRC) under grant number EPJ017728/1 and
comprises the Universities of Southampton, Oxford and Edinburgh. See sociam.org.
Research also supported in part by Wf4Ever (FP7-ICT ICT-2009.4 project 270192),
e-Research South (EPSRC EP/F05811X/1), Digital Social Research (ESRC RES-149-34-0001A), Smart Society (FP7-ICT ICT-2011.9.10 project 600854).
http://www.slideshare.net/davidderoure/social-machines-and-the-semantic-web
Social Machines
Web Science Trust
Zooniverse
SALAMI
MIREX
myExperiment
Research Objects
Wf4ever
FORCE11
Ontology

http://sociam.org
http://webscience.org
https://www.zooniverse.org
http://salami.music.mcgill.ca
http://www.music-ir.org/mirex
http://www.myexperiment.org
http://www.researchobject.org
http://www.wf4ever-project.org
http://www.force11.org
http://ontology.com

W3C Community Groups:
ROSC
http://www.w3.org/community/rosc
Web Observatory http://www.w3.org/community/webobservatory

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Big Data meets Big Social: Social Machines and the Semantic Web

  • 1. Big Data meets Big Social Social Machines and the Semantic Web David De Roure
  • 2. 1. Big Data meets Big Social: Introducing the Fourth Quadrant 2. Theory and Practice of Social Machines 3. Bringing a Social Machines Perspective to Semantic Web Projects 4. Bringing a Semantic Web Perspective to Social Machines Projects
  • 4. BioEssays,, 26(1):99–105, January 2004 First http://research.microsoft.com/en-us/collaboration/fourthparadigm/
  • 5. This is a Fourth Quadrant Talk More machines cyberinfrastructure Semantic Grid Big Data Big Compute The Fourth The Future! Conventional Computation Social Networking Quadrant More people Online R&D Science 2.0
  • 7. More machines The Social and the Machine Machines empowered by people e.g. mechanical turk People empowered by machines e.g. collective action More people
  • 8. Edwards, P. N., et al. (2013) Knowledge Infrastructures: Intellectual Frameworks and Research Challenges. Ann Arbor: Deep Blue. http://hdl.handle.net/2027.42/97552
  • 10. 1. Big Data meets Big Social: Introducing the Fourth Quadrant 2. Theory and Practice of Social Machines 3. Bringing a Social Machines Perspective to Semantic Web Projects 4. Bringing a Semantic Web Perspective to Social Machines Projects
  • 11. The Order of Social Machines Real life is and must be full of all kinds of social constraint – the very processes from which society arises. Computers can help if we use them to create abstract social machines on the Web: processes in which the people do the creative work and the machine does the administration… The stage is set for an evolutionary growth of new social engines. Berners-Lee, Weaving the Web, 1999
  • 13. SOCIAM: The Theory and Practice of Social Machines • Southampton Shadbolt, Hall, Berners-Lee, Moreau • Edinburgh Robertson, Buneman • Oxford De Roure, Lintott, OII http://www.sociam.org/
  • 14. http://gow.epsrc.ac.uk/NGBOViewGrant.aspx?GrantRef=EP/J017728/1 • Research into pioneering methods of supporting purposeful human interaction onBehaviour Wide Web, of the World is socially the kind exemplified by phenomena such as Wikipedia and constituted, not Galaxy Zoo. programmed in • These collaborations are empowering, as communities identify and solve their own problems, harnessing their commitment, local knowledge and embedded skills, without having to rely on remote experts or governments. • The ambition is to enable us to build social machines that solve the routine tasks of daily life as well as the emergencies… to develop the theory and practice so that we can create the next generation of decentralised, data intensive, social machines. We are interested in design • Understanding the attributes of the current generation of successful social machines will help us build the next.
  • 17. Building a Social Machine Virtual World (Network of social interactions) Model of social interaction Participation and Data supply Design and Composition Physical World (people and devices) Dave Robertson
  • 18. Composing Social Machines “The myExperiment social machine protected by the reCAPTCHA social machine was attacked by the spam social machine so we built a temporary social machine to delete accounts using people, scripts and a blacklisting social machine then evolved the myExp social machine into a new social machine…”
  • 19. • Serendipitous assembly • Bot or not? • Social Machines are being observed by Social Machines Cat De Roure
  • 24. 1. Big Data meets Big Social: Introducing the Fourth Quadrant 2. Theory and Practice of Social Machines 3. Bringing a Social Machines Perspective to Semantic Web Projects 4. Bringing a Semantic Web Perspective to Social Machines Projects
  • 26. Some Social Machines of Music Information Retrieval Annotation machine Internet Archive MusicBrainz Recommenders http://archive.org/details/etree http://musicbrainz.fluidops.net/ http://www.music-ir.org/mirex/ http://www.ismir.net/ Mirex Machine ISMIR Machine Peer review
  • 27. SALAMI 23,000 hours of recorded music Digital Music Collections Student-sourced “ground truth” Music Information Retrieval Community Community Software Supercomputer Linked Data Repositories
  • 29. salami.music.mcgill.ca Jordan B. L. Smith, J. Ashley Burgoyne, Ichiro Fujinaga, David De Roure, and J. Stephen Downie. 2011. Design and creation of a large-scale database of structural annotations. In Proceedings of the International Society for Music Information Retrieval Conference, Miami, FL, 555–60
  • 30. Segment Ontology class structure Ontology models properties from musicological domain • Independent of Music Information Retrieval research and signal processing foundations • Maintains an accurate and complete description of relationships that link them Ben Fields, Kevin Page, David De Roure and Tim Crawford (2011) "The Segment Ontology: Bridging Music-Generic and DomainSpecific" in 3rd International Workshop on Advances in Music Information Research (AdMIRe 2011) held in conjunction with IEEE International Conference on Multimedia and Expo (ICME), Barcelona, July 2011
  • 31. Music Information Retrieval Evaluation eXchange MIREX TASKS Audio Onset Detection Audio Beat Tracking Audio Tag Classification Audio Chord Detection Audio Tempo Extraction Audio Classical Composer ID Multiple F0 Estimation Audio Cover Song Identification Multiple F0 Note Detection Audio Drum Detection Query-by-Singing/Humming Audio Genre Classification Query-by-Tapping Audio Key Finding Score Following Audio Melody Extraction Symbolic Genre Classification Audio Mood Classification Symbolic Key Finding Audio Music Similarity www.music-ir.org/mirex Audio Artist Identification Symbolic Melodic Similarity Downie, J. Stephen, Andreas F. Ehmann, Mert Bay and M. Cameron Jones. (2010). The Music Information Retrieval Evaluation eXchange: Some Observations and Insights. Advances in Music Information Retrieval Vol. 274, pp. 93-115
  • 36. SALAMI results: a living experiment and a music observatory
  • 37. 1. Big Data meets Big Social: Introducing the Fourth Quadrant 2. Theory and Practice of Social Machines 3. Bringing a Social Machines Perspective to Semantic Web Projects 4. Bringing a Semantic Web Perspective to Social Machines Projects
  • 38. More machines That big picture again Big Data Big Compute Social The Future! Conventional Computation Social Networking Machines More people
  • 39. Big data elephant versus sense-making network? Iain Buchan The challenge is to foster the co-constituted socio-technical system on the right i.e. a computationally-enabled sensemaking network of expertise, data, models and narratives.
  • 40. Intersticia, for Web Science Australia
  • 41. 1. Design of new algorithms and interfaces 2. New approaches to distributed inference and query 3. Developing declarative social machinery, including policyaware systems of privacy, trust and accountability 4. “Humanity in the loop” J. Hendler, T. Berners-Lee, From the Semantic Web to social machines: A research challenge for AI on the World Wide Web, Artificial Intelligence (2009), doi:10.1016/j.artint.2009.11.010
  • 42. Coupling and Composing Social Machines It’s an ecosystem… and Semantic Web is the glue • See ISWC workshops! • Policy, privacy, trust and accountability • Provenance • Data integration Social Machines are co-constituted • Social Media Analytics • Linkage versus anonymisation • Social Science of Social Machines
  • 43. Building a Social Machine How do we make building successful social machines as reliable as building successful websites? What are the components/service s/utilities and how are they assembled? How are they instrumented and monitored?
  • 44. Semantic Workflow Steffen Staab et al. Neurons, Viscose Fluids, Freshwater Polyp Hydra and SelfOrganizing Information Systems. Journal IEEE Intelligent Systems Volume 18 Issue 4, July/August 2003 Page 72-86 • OWL-S, SWS, … virtual organisations revisited? • Back office versus human playground
  • 45. Web as lens Web as artifact Web Observatories http://www.w3.org/community/webobservatory/
  • 46. Towards a socio-technical system of observatories Technical and business interface observatory
  • 50. Closing thoughts 1. The future is Big Data and Big Social… and with increasing automation (there be dragons!) 2. The Theory, Practice, Design and Construction of Social Machines are emerging areas of study 3. You are knowledge infrastructure and Social Machines designers… it may be useful to think about your projects in terms of Social Machines 4. Think about Semantic Web plus Social Machines for tomorrow’s knowledge infrastructure: policy, provenance, composition, social objects
  • 51. david.deroure@oerc.ox.ac.uk www.oerc.ox.ac.uk/people/dder @dder Slide credits: Christine Borgman, Elena Simperl, Paul Edwards, Ontology, Nigel Shadbolt, Dave Robertson, Ichiro Fujinaga, Ashley Burgoyne, Kevin Page, Stephen Downie, Iain Buchan, Jun Zhou Thanks to the SOCIAM and SALAMI teams, and to Sean Bechhofer, TBL, Christine Borgman, Carole Goble, Jim Hendler, Chris Lintott, Megan Meredith-Lobay, Kevin Page, Ségolène Tarte, Jun Zhou and colleagues in DH@Ox, e-Research South, FORCE11, GSLIS, myExperiment, myGrid, Smart Society and Wf4Ever SOCIAM: The Theory and Practice of Social Machines is funded by the UK Engineering and Physical Sciences Research Council (EPSRC) under grant number EPJ017728/1 and comprises the Universities of Southampton, Oxford and Edinburgh. See sociam.org. Research also supported in part by Wf4Ever (FP7-ICT ICT-2009.4 project 270192), e-Research South (EPSRC EP/F05811X/1), Digital Social Research (ESRC RES-149-34-0001A), Smart Society (FP7-ICT ICT-2011.9.10 project 600854). http://www.slideshare.net/davidderoure/social-machines-and-the-semantic-web
  • 52. Social Machines Web Science Trust Zooniverse SALAMI MIREX myExperiment Research Objects Wf4ever FORCE11 Ontology http://sociam.org http://webscience.org https://www.zooniverse.org http://salami.music.mcgill.ca http://www.music-ir.org/mirex http://www.myexperiment.org http://www.researchobject.org http://www.wf4ever-project.org http://www.force11.org http://ontology.com W3C Community Groups: ROSC http://www.w3.org/community/rosc Web Observatory http://www.w3.org/community/webobservatory