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By Sรฉgolรจne Tarte, David De Roure*
and Pip Willcox
Working out the Plot
The Role of Stories in
Social Machines
* @dder
Real life is and must be full of all kinds of social
constraint โ€“ the very processes from which society
arises. Computers can help if we use them to
create abstract social machines on the Web:
processes in which the people do the creative work
and the machine does the administration... The
stage is set for an evolutionary growth of new
social engines. The ability to create new forms of
social process would be given to the world at large,
and development would be rapid.
Berners-Lee, Weaving the Web, 1999 (pp. 172โ€“175)
Social Machines
New Social Process
www.zooniverse.org
https://en.wikipedia.org/wiki/Pea_galaxy
http://arxiv.org/abs/0907.4155
Scientists
Talk
Forum
Image
Classification
data reduction
Citizen Scientists
Working out the plot: the role of Stories in Social Machines
Working out the plot: the role of Stories in Social Machines
โ€œYet Wikipedia and its stated ambition to โ€œcompile the sum of all
human knowledgeโ€ are in trouble. The volunteer workforce that
built the projectโ€™s flagship, the English-language Wikipediaโ€”and
must defend it against vandalism, hoaxes, and manipulationโ€”
has shrunk by more than a third since 2007 and is still shrinkingโ€ฆ
The main source of those problems is not mysterious. The loose
collective running the site today, estimated to be 90 percent
male, operates a crushing bureaucracy with an often abrasive
atmosphere that deters newcomers who might increase
participation in Wikipedia and broaden its coverageโ€ฆโ€
http://www.technologyreview.com/featuredstory/520446/the-decline-of-wikipedia/
The Yongle Encyclopedia
(simplified Chinese:
; traditional Chinese:
; pinyin: Yว’nglรจ
Dร diวŽn; literally The Great
Canon or Vast Documents
of the Yongle Era) was a
Chinese compilation of
information commissioned
by the Ming Dynasty
emperor Yongle in 1403
and completed by 1408. It
was the world's largest
known general
encyclopedia at its time,
unsurpassed for six
centuries.
http://yongledadian.bodleian.ox.ac.uk/volume/f0a4265c-c914-42fb-8a52-0eefc44cfa2a
Over two thousand scholars
worked on the project under the
direction of the Yongle Emperor,
who reigned from 1402 to 1424.
The scholars incorporated 8,000
texts from ancient times through
the early Ming Dynasty. Many
subjects were covered, including
agriculture, art, astronomy, drama,
geology, history, literature,
medicine, natural sciences, religion
and technology, as well as
descriptions of unusual natural
events.
https://en.wikipedia.org/wiki/Yongle_Encyclopedia
http://www.publicbooks.
org/nonfiction/books-
not-moocs
theopenutopia.org
pynchonwiki.com
Working out the plot: the role of Stories in Social Machines
Stories within
Social Machines
Stories about Social Machines
Social
Machines for
stories
Now we consider...
SOCIAL MACHINES AS STORIES
Why adopt a storytelling perspective to study
Social Machines? This idea is rooted in the
observation that much attention has been
given to the internal functioning of a Social
Machine, thereby tipping the balance towards
the โ€œmachineryโ€ side of Social Machines; the
question that remains wide open and
relatively unexplored is the following: what is
social about a Social Machine? By adopting a
storytelling view on Social Machines, we
facilitate the exposition and expression of
their sociality.
Are we looking
for machines
or for socials?
sociality
Rather than looking at a Social Machine
as an entity where the โ€œmachineryโ€ is a
set structure of hardware, software, and
assigned roles that would somehow allow
for sociality (how?), we consider the
โ€œmachineryโ€ as plotpoints through which
stories can pass, allowing for non-
deterministic communication, for non-
combinatorial circulation of ideas, for
non-preset cooperation, for innovation,
for invention, and thereby for sociality.
STORYTELLING AS A STETHOSCOPE
FOR SOCIAL MACHINES
1. Sociality through storytelling potential
and realization
2. Sustainability through reactivity and
interactivity
3. Emergence through collaborative
authorship and mixed authority
Zooniverse is a highly
stori๏ฌed Social Machine
Facebook doesnโ€™t allow
for improvisation
Wikipedia assigns
authority rights rigidly
segolene.tarte@oerc.ox.ac.uk
david.deroure@oerc.ox.ac.uk
pip.willcox@bodleian.ox.ac.uk
Thanks to Kevin Page, Zooniverse, Bodleian Libraries and attendees of the Social Sciences
and the Social Machine workshop (Oxford, September 2013)
ne Tarte, David De Roure and Pip Willcox, (2014). Working out the plot: the role of stories in
social machines. 2nd International Workshop on the Theory and Practice of Social Machines, in
conjunction with WWW2014, Seoul, Korea, 7 April 2014. Proceedings in ACM Digital Library
dx.doi.org/10.1145/2567948.2578839, preprint on http://ora.ox.ac.uk/objects/ora:8033
SOCIAM: The Theory and Practice of Social Machines is funded by the UK Engineering and Physical
Sciences Research Council (EPSRC) under grant number EPJ017728/1 and comprises the Universities
of Southampton, Oxford and Edinburgh. See sociam.org

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Working out the plot: the role of Stories in Social Machines

  • 1. By Sรฉgolรจne Tarte, David De Roure* and Pip Willcox Working out the Plot The Role of Stories in Social Machines * @dder
  • 2. Real life is and must be full of all kinds of social constraint โ€“ the very processes from which society arises. Computers can help if we use them to create abstract social machines on the Web: processes in which the people do the creative work and the machine does the administration... The stage is set for an evolutionary growth of new social engines. The ability to create new forms of social process would be given to the world at large, and development would be rapid. Berners-Lee, Weaving the Web, 1999 (pp. 172โ€“175) Social Machines
  • 10. โ€œYet Wikipedia and its stated ambition to โ€œcompile the sum of all human knowledgeโ€ are in trouble. The volunteer workforce that built the projectโ€™s flagship, the English-language Wikipediaโ€”and must defend it against vandalism, hoaxes, and manipulationโ€” has shrunk by more than a third since 2007 and is still shrinkingโ€ฆ The main source of those problems is not mysterious. The loose collective running the site today, estimated to be 90 percent male, operates a crushing bureaucracy with an often abrasive atmosphere that deters newcomers who might increase participation in Wikipedia and broaden its coverageโ€ฆโ€ http://www.technologyreview.com/featuredstory/520446/the-decline-of-wikipedia/
  • 11. The Yongle Encyclopedia (simplified Chinese: ; traditional Chinese: ; pinyin: Yว’nglรจ Dร diวŽn; literally The Great Canon or Vast Documents of the Yongle Era) was a Chinese compilation of information commissioned by the Ming Dynasty emperor Yongle in 1403 and completed by 1408. It was the world's largest known general encyclopedia at its time, unsurpassed for six centuries. http://yongledadian.bodleian.ox.ac.uk/volume/f0a4265c-c914-42fb-8a52-0eefc44cfa2a Over two thousand scholars worked on the project under the direction of the Yongle Emperor, who reigned from 1402 to 1424. The scholars incorporated 8,000 texts from ancient times through the early Ming Dynasty. Many subjects were covered, including agriculture, art, astronomy, drama, geology, history, literature, medicine, natural sciences, religion and technology, as well as descriptions of unusual natural events. https://en.wikipedia.org/wiki/Yongle_Encyclopedia
  • 15. Stories within Social Machines Stories about Social Machines Social Machines for stories Now we consider... SOCIAL MACHINES AS STORIES
  • 16. Why adopt a storytelling perspective to study Social Machines? This idea is rooted in the observation that much attention has been given to the internal functioning of a Social Machine, thereby tipping the balance towards the โ€œmachineryโ€ side of Social Machines; the question that remains wide open and relatively unexplored is the following: what is social about a Social Machine? By adopting a storytelling view on Social Machines, we facilitate the exposition and expression of their sociality.
  • 17. Are we looking for machines or for socials? sociality
  • 18. Rather than looking at a Social Machine as an entity where the โ€œmachineryโ€ is a set structure of hardware, software, and assigned roles that would somehow allow for sociality (how?), we consider the โ€œmachineryโ€ as plotpoints through which stories can pass, allowing for non- deterministic communication, for non- combinatorial circulation of ideas, for non-preset cooperation, for innovation, for invention, and thereby for sociality.
  • 19. STORYTELLING AS A STETHOSCOPE FOR SOCIAL MACHINES 1. Sociality through storytelling potential and realization 2. Sustainability through reactivity and interactivity 3. Emergence through collaborative authorship and mixed authority Zooniverse is a highly stori๏ฌed Social Machine Facebook doesnโ€™t allow for improvisation Wikipedia assigns authority rights rigidly
  • 20. segolene.tarte@oerc.ox.ac.uk david.deroure@oerc.ox.ac.uk pip.willcox@bodleian.ox.ac.uk Thanks to Kevin Page, Zooniverse, Bodleian Libraries and attendees of the Social Sciences and the Social Machine workshop (Oxford, September 2013) ne Tarte, David De Roure and Pip Willcox, (2014). Working out the plot: the role of stories in social machines. 2nd International Workshop on the Theory and Practice of Social Machines, in conjunction with WWW2014, Seoul, Korea, 7 April 2014. Proceedings in ACM Digital Library dx.doi.org/10.1145/2567948.2578839, preprint on http://ora.ox.ac.uk/objects/ora:8033 SOCIAM: The Theory and Practice of Social Machines is funded by the UK Engineering and Physical Sciences Research Council (EPSRC) under grant number EPJ017728/1 and comprises the Universities of Southampton, Oxford and Edinburgh. See sociam.org