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Recruitment Workshop
Sourcing
in a global talent landscape
Part 1 B
What & How - A STEP process
1
Alexander Crépin
recruitment strategist, coach & trainer
freelance, interim recruiting & management
Alexander Crépin AC@Recruitmentcoach.nl
Recruitment Workshop
Sourcing in a global talent landscape
Part 1 A: What & How - A STEP process
Part 1 B: What & How - A STEP process
Part 2 A: Data Landscape Overview
Part 2 B: Sourcing Craftsmanship
Part 3: Sourcing Tools, Methods & Tech
2
Alexander Crépin AC@Recruitmentcoach.nl
Sourcing: A STEP Process
1. Analyse Need & Market, define / refine search
2. Search Leads, find people matching profile
Alexander Crépin AC@Recruitmentcoach.nl
Sourcing Talent
3
AttractStrategize
SAAA Corporate Recruitment Model
Analyse Search Trace Engage Present
AppointAssess
Talent
Acquisition
Alexander Crépin AC@Recruitmentcoach.nl
A STEP = Sourcing Talent
Outbound
Job Branding
4
Inbound
STEP Sourcing Funnel
Leads• Search
• Trace
• Engage
• Present
Sourcing Talent
Alexander Crépin AC@Recruitmentcoach.nl
300
Sourcing Search
• Find Target Talent
• Identify leads, potentially matching talent by
• Applying conclusions from Analysis +
Methods, Tools & Technology
(to be addressed later in this workshop)
Sourcing Talent
Alexander Crépin AC@Recruitmentcoach.nl
6
Sourcing Search
• Find Target Talent
• Identify leads, potentially matching talent
• Talent identification most critical step in
recruiting life cycle!
• No talent engagement & hiring when talent
isn’t found & pre-qualified in the first place!!
Sourcing Talent
Alexander Crépin AC@Recruitmentcoach.nl
7
Sourcing Search
• Internet is “The Data Base”! more (professional &
personal) data than ever before
• Both structured & unstructured
• Digital Footprints opportunity to find talent
• To make informed, data-based decisions
• Remember:
Internet was neither built nor intended for sourcing talent. So search
engines also have their limitations
Sourcing Talent
Alexander Crépin AC@Recruitmentcoach.nl
8
Sourcing Search
• Digital Footprint only as good as willingness &
discipline to share/update data/info
• Lot of database (CV/ATS) data frequently
lacking specificity & out of date!
• Additional investigative research and/or
advanced “profiling” techniques necessary
Sourcing Talent
Alexander Crépin AC@Recruitmentcoach.nl
9
Sourcing Search
• Adjust/refine search query or identify/develop
new/alternative ones
• Look for people in a broader sense, also outside
regular channels like Linkedin Don’t exclude job boards
• Use “deep” web human capital data
• Identify indicators of likelihood to switch!
• Almost impossible to filter out all irrelevant output
• Provide list of leads
Sourcing Talent
Alexander Crépin AC@Recruitmentcoach.nl
10
Sourcing Search Queries
Developing/Refining Query or Queries
• Query = Formal information need, a request for
information about something
• Translating profile input (skills, experience, qualifications,
etc.) into queries to use in search engine(s)
• No best way, search queries likely differ per
Sourcing specialist!!! (nor do they return same output)
(later more in Methods & Tools)
Sourcing Talent
Alexander Crépin AC@Recruitmentcoach.nl
11
Sourcing Search
Indicators of likelihood to be open to switch!
‒ How long in job? - Performance Bonus pay time
‒ Location? Travel time - Salary structure
‒ Career perspective?
• Analyse average period in job
• Analyse career advancement rate in type of jobs
Some tools (algorithms) trying to provide insight:
• Crystal social predictor
• Entelo Sonar
Sourcing Talent
Alexander Crépin AC@Recruitmentcoach.nl
12
Sourcing Search
NB
• Finding Target Talent based on best
match with keywords search string
• Not same as finding the best possible
talent !!!
Sourcing Talent
Alexander Crépin AC@Recruitmentcoach.nl
13
Sourcing: A STEP Process
1. Analyse Need & Market, define / refine search
2. Search Leads, find people matching profile
3. Trace Prospects, contact & exchange info
Alexander Crépin AC@Recruitmentcoach.nl
Sourcing Talent
14
STEP Sourcing Funnel
Leads
Prospects
• Search
• Trace
• Engage
• Present
Sourcing Talent
Alexander Crépin AC@Recruitmentcoach.nl
300
90
Your questions ?
Alexander Crépin AC@Recruitmentcoach.nl
Time for a short break
Sourcing Trace
from Leads to Prospects
• Pinpointing target talent
• Follow the digital trail of leads
• Collected data, Check value / up-to-date
• Use data to build/ refine profile of leads
• Match profile & search criteria
• Find out how to contact/connect prospect talent
Sourcing Talent
Alexander Crépin AC@Recruitmentcoach.nl
18
Sourcing Trace
from Leads to Prospects
• Develop longlist, shortlist & network list
• Discuss finding with hiring manager
• Explore (inside) network connections to reach
out smarter
Sourcing Talent
Alexander Crépin AC@Recruitmentcoach.nl
19
Sourcing Trace
Challenge: Matching imperfect resumes
• Average candidate is not professional resume writer
• Resumes by nature imperfect & poor representations
of a person’s experience & capabilities
• 100% match is not realistic
• Context information important as well
• Scan resumes If you can’t absolutely disqualify someone
consider them interesting to contact
Sourcing Talent
Alexander Crépin AC@Recruitmentcoach.nl
20
Sourcing Trace
Challenge: Matching imperfect resumes
• “Old” resumes not worthless
• Get actionable data (phone + email)!
• If (slightly) out of date, Talent likely now more
experienced, so more interesting !!!
• Be cautious with internet info how to use it
legitimate, legally correct
Sourcing Talent
Alexander Crépin AC@Recruitmentcoach.nl
21
Sourcing Trace
Trace & “Art” of Matching
• How to match with non-perfect (or missing) data?
What if matching algorithm doesn’t recognize keywords as relevant?
• Can “algorithms” match the “personal click” factor?
• Can “algorithms” “read between the lines” somewhat
reliably infer experience & capability beyond text that is
present?
Sourcing Talent
Alexander Crépin AC@Recruitmentcoach.nl
22
Sourcing Trace
Trace & “Art” of Matching
• Impact of algorithms & big data: more leads
than ever can be matched
• Data driven Job Matching
• Algorithms lack bias (?), so more diverse talent
pool
Sourcing Talent
Alexander Crépin AC@Recruitmentcoach.nl
23
Sourcing Trace
Challenge: contacts details
• Find out how to contact/connect to prospect talent
• Email or (business) mobile number
Recruitment Spamming so many (STEM) talent
• turn off contact settings
• limited digital footprint
NB: Make it easy to interact on your career sites
Sourcing Talent
Alexander Crépin AC@Recruitmentcoach.nl
24
Sourcing Trace
Google to find contacts details
• Google for mail address or mobile number
• Search Skype & Social media profiles
• Google “email* * companyname.com” (company
url) for business mail structure
• A.Williams@ Awilliams@ A-Williams@
• A_Williams@ Andrew.Williams@ AndrewWilliams@ Etc.
Sourcing Talent
Alexander Crépin AC@Recruitmentcoach.nl
25
Sourcing Trace
Email Search & Check Tech & Tools
• Extracting email addresses
• Email validation technology to check whether
an email address exists or not
Some tools:
eGrabber Prophet
Zoominfo Netprospex
email hippo (https://tools.verifyemailaddress.io/)
emailextractorpro.com mailtester.com/
tools.email-checker.com/
Alexander Crépin AC@Recruitmentcoach.nl
Sourcing Talent
26
Sourcing Trace
Email Search & Check Tool example
• Prophet plugin for Chrome browser
• More about Target Talent on LinkedIn, Twitter etc.
• Displaying list of possible email addresses for a
person, based on info contained within their social
media accounts
• Email address guessing & verifying
•Alexander Crépin AC@Recruitmentcoach.nl
Sourcing Talent
27
Sourcing Trace
Contacts Tactics:
• Don’t go straight for the kill
• Never ask if someone would be interested in a
specific job!!!! & if they would be interested to talk
• First give, explain why an opportunity is compelling
& what would be able to achieve on the job
• Customize your outreach to the given candidate and
their past experience
Sourcing Talent
Alexander Crépin AC@Recruitmentcoach.nl
28
Sourcing Trace
Mail Overload STEM Talent (Engineers)
• 48% get recruiting messages once per week or
more! (Hacker News poll)
• 10% get messages each day! (Hacker News poll)
• 35% separate mailbox for recruiting spam &
LinkedIn inmail!!! (PropeliQ poll)
• “Mass-inmailing” nowadays is a recipe for failure!!
• STEM talent “diving under” stop /minimize social
media, Linkedin presence
Sourcing Talent
Alexander Crépin AC@Recruitmentcoach.nl
29
Sourcing Trace
Don’t Spam STEM Talent
• Send out 250 emails
• Get 5 responses
• Creating 445 spam victims!!
• What’s impact on company & personal reputation?
• Next time direct caught in spam filter?
Sourcing Talent
Alexander Crépin AC@Recruitmentcoach.nl
30
Sourcing Trace
Contacts ethics:
• “War for Talent” so “everything” allowed?
• Is it SPAMMING if a person doesn’t provide contact
details on the internet?
• Using work contact and/or private contact options?
• What is policy within own company, how open
about contact details of employees?
Sourcing Talent
Alexander Crépin AC@Recruitmentcoach.nl
31
Sourcing Trace
Challenge: avoiding Spam filters
• Longer signatures (first & last name, company logo, title, office
& cell phone nr, URL) less likely to fall in SPAM folder
• Some triggers to watch out for:
‒ Excessive exclamation points
‒ Including too many URLs
‒ Using words like career, job, call
• Test your messages before sending
Sourcing Talent
Alexander Crépin AC@Recruitmentcoach.nl
32
Sourcing: A STEP Process
1. Analyse Need & Market, define / refine search
2. Search Leads, find people matching profile
3. Trace Prospects, contact & exchange info
4. Engage Candidates, interest, pre-qualification
Alexander Crépin AC@Recruitmentcoach.nl
Sourcing Talent
33
Sourcing Engage
• Target Talent increasingly possible to find
But …..
• Notoriously difficult to engage!
‒ Getting them to return your messages!
‒ Getting to consider another opportunity they weren’t
previously considering
‒ Knowing what will make targets “Click”
Sourcing Talent
Alexander Crépin AC@Recruitmentcoach.nl
34
STEP Sourcing Funnel
Leads
Prospects
Candidates
• Search
• Trace
• Engage
• Present
Sourcing Talent
Alexander Crépin AC@Recruitmentcoach.nl
300
90
15
Sourcing Engage
Engagement = seduction, romancing
• To be tailored to each target hire
• Requiring ability to
‒ analyse profile & define the spot to hit, the “connector”
‒ create interest
‒ craft a message that will get a response
‒ qualify prospects
‒ phone-source for more in depth contact
• + all nuances involved to make a successful hire!
Sourcing Talent
Alexander Crépin AC@Recruitmentcoach.nl
36
Sourcing Engage
Engage, from Prospect to Candidate
Candidate development
Sourcers like Marketers
• not only being a data mining ‘techspert’
• also being social, human interaction specialists
Opening the door to a conversation, rests not in being a data scientist, but a
behavioural scientist, instead
Sourcing Talent
Alexander Crépin AC@Recruitmentcoach.nl
37
Sourcing Engage
Engage, from Prospect to Candidate
• Reach out & connect in purposeful manner
• Be aware of the essence of human interaction
• Stand out in presentation, content & process
• Edit & format so it’s easy to read & understand
• Prevent contacting same candidate twice!!!!
• Stay compliant with regulations & laws
• Ensure Employer & Job Branding go “hand-in-hand”
Sourcing Talent
Alexander Crépin AC@Recruitmentcoach.nl
38
Sourcing Engage
Engage, from Prospect to Candidate
• Best (STEM) Target Talent could have more
job offers than they know what to do with!!!
• “Best of the best” have skills constantly in demand
• Ensure your candidate journey is making a
difference & outperforms competitors
Sourcing Talent
Alexander Crépin AC@Recruitmentcoach.nl
39
Sourcing Engage
Engage with a human touch!
• Successful talent engagement
• Be a person first & recruiter second!
• Helping prospects to feel like they’re actual people,
not just quotas that need to be filled!!!!
Sourcing Talent
Alexander Crépin AC@Recruitmentcoach.nl
40
Your questions ?
Alexander Crépin AC@Recruitmentcoach.nl
Sourcing talent  key recruiting differentiator part 1 B
Sourcing Engage
Engage, from Prospect to Candidate
Some types of Prospects to be prepared for
• Amiable, friendly
• Open, curious, confident & outgoing
• Professional, driven, to the point
• Detail-oriented
• Quiet & shy
• Know how to deal with different personality types
• Develop Personas as a guide to be more effective
Sourcing Talent
Alexander Crépin AC@Recruitmentcoach.nl
43
Sourcing Engage
Engage, from Prospect to Candidate
• Millennials & Tech Talent expect good, “personal”
experience at right touch points
• Online & offline, multi channel / device
• Commit to a timeline – tell about process, when
to communicate & stick to these commitments!!
Sourcing Talent
Alexander Crépin AC@Recruitmentcoach.nl
44
Sourcing Engage
Engage on a personal level
• Becoming personal in the approach
• more likely to get positive responses
• Getting the opportunity to
‒ listen & explore
‒ Share the company & job opportunity story
Sourcing Talent
Alexander Crépin AC@Recruitmentcoach.nl
45
Sourcing Engage
Engage: 6 reasons not to reply a recruiter
• Being sent irrelevant jobs
• Pressured to apply for roles not interested in
• Recruiter’s bad attitude during first call
• Feeling ignored by a recruiter in follow-up
• Receiving too many calls & mails in general
• User unfriendly, not informative website
Sourcing Talent
Alexander Crépin AC@Recruitmentcoach.nl
46
Sourcing Engage
Engage: Preparation key to success
• Analyse profile to personalize communication
• Define reason(s) for prospect for following-up
• How & why to improve current situation and/or
advance their career
• Uncover career pain points & what alternative
• Use tailored strategies for each channel
Sourcing Talent
Alexander Crépin AC@Recruitmentcoach.nl
47
Sourcing Engage
Engage: Personalize Communication
• Top Talent get headhunted too often & fed up
• Analyse profile (check social media??)
Figure out the selling point for each talent
Find out what makes them tick…..
‒ Professional, Technology interests (Professional memberships, forums)
‒ Career interest (Linkedin, career progression, type/size companies)
‒ Personal interests (Twitter, Facebook)
‒ Find a way to engage around the personal parts of a candidate
Sourcing Talent
Alexander Crépin AC@Recruitmentcoach.nl
48
Sourcing Engage
Engage: Personalize Communication
• Focus not only on professional part of career
• How engage around personal parts of a talent
• Not only about climbing the corporate ladder but
also offering development of the “whole person”
• NOT everyone fixed on a higher position with
overloaded hours & too many headaches!
Sourcing Talent
Alexander Crépin AC@Recruitmentcoach.nl
49
Sourcing Engage
Engage: Personalize Communication
Hello …..
Your resume/profile caught my eye today. I noticed that you
………. (your profile research!!!!!)
This sounds very interesting. Especially in view of the present & future
business challenges we are facing. I believe that our company and the
development opportunities we are offering could add a new
dimension to your career (in ….) For example we are presently
looking for a new colleague for our ……. department.
(Add Job specifics & Company specifics, add link to landing page)
I look forward to discussing the details of this opportunity with you or learning other ways that I
can be a resource to you in your career.
Please let me know the best time and phone number to reach you at.
Sincerely, …………………
Sourcing Talent
Alexander Crépin AC@Recruitmentcoach.nl
Sourcing Engage
Engage: Job-seeking Status Category
How to open discussion with candidates
• Very Active actively looking for a new job
• Semi-Active casually looking for job, beginning to test market
• Tiptoer thinking about changing jobs, not actively looking
• Explorer not looking for new job, but would discuss an
opportunity if job appeared meaningful
• Super Passive completely happy in job, not interested to discuss
new career opportunities
Sourcing Talent
Alexander Crépin AC@Recruitmentcoach.nl
51
Sourcing Engage
Engage: Personalize Communication
Using Tools & Tech
• People Aggregator Chrystal summarizes profile &
advises how to talk, mail, hire etc.
(using the correct data? Not mixing up profiles with same name?)
• eiTalent develops Tech/algorithms for identifying
core values & driving motivators using Linkedin
profiles
Sourcing Talent
Alexander Crépin AC@Recruitmentcoach.nl
52
Sourcing Engage
Engage & Candidate Experience (CE)
Personal touch is key success factor
• Many human interactions can’t be communicated
or delivered by computers
• Algorithms not fully control recruitment processes
Risk of excluding best candidates is too high!!
• CE is a window to the organisational culture
• Avoid spamming!!!!
Sourcing Talent
Alexander Crépin AC@Recruitmentcoach.nl
53
Sourcing Engage
Engage & Candidate Experience
Personal touch is key success factor
• Many human interactions can’t be communicated
or delivered by computers
• Algorithms not fully control recruitment processes
Risk of excluding best candidates is too high!!
• Avoid spamming!!!!
Sourcing Talent
Alexander Crépin AC@Recruitmentcoach.nl
54
Sourcing Engage
Engage: Job-seeking yes, may be or not?
• Who more likely open to new opportunities?
• Near future ……
• Tools using people's online public footprint to help
predict when they might be ready to leave an
employer & be open to discuss a new job!!
Sourcing Talent
Alexander Crépin AC@Recruitmentcoach.nl
55
Sourcing Engage
Engage: Job-seeking When?
Sourcing Talent
Alexander Crépin AC@Recruitmentcoach.nl
56
Career site visits per month
Sourcing Engage
Engage & Connect to Explore 1.
• Fundamental shift in jobseeker expectations
• Initial message (email, SMS, chat, app etc.) will NOT
convince to apply
• Making aware about company & interest
• Trigger to seriously consider to follow-up,
start conversation that invites for making next step
• Objective is to set an appointment to talk further!
•
Sourcing Talent
Alexander Crépin AC@Recruitmentcoach.nl
57
Sourcing Engage
Engage & Connect to Explore 2.
• Email multi-screen from desktop to mobile to tablet
• User experience easy & responsive
• Distinguished hyperlinks to link to full information
• Ensure emails open & images download across email
providers (Gmail, Outlook, etc.) browsers & devices
• Offer optional to contact direct the hiring manager
• Ideally a resume is returned for next step
Sourcing Talent
Alexander Crépin AC@Recruitmentcoach.nl
58
Sourcing Engage
Engage & Connect to Explore 3.
• Smart subject line (grab attention, establish curiosity)
• Catching opening (1 chance for 1st positive impression)
Get interest. Be different!
• Keep your message around 500-600 characters
• Pitch “What’s in it for Them” realistically
• Call to action, specific question & time to act
• Provide multiple response options (mail phone, social media etc.)
• Optional: contact direct by hiring manager
Sourcing Talent
Alexander Crépin AC@Recruitmentcoach.nl
59
Sourcing Engage
Engage & Connect to Explore 4.
• Don’t only focus on short term!!!!!
• May be now isn't the right time, but later!
('snoozing' a candidate)
• Think of outlook for something like a bonus coming up in a
couple months, or maybe reaching a vesting milestone ……
• Continuing conversation can help unearth what motivations
are, why & when they would make a move …..
Sourcing Talent
Alexander Crépin AC@Recruitmentcoach.nl
60
Sourcing Engage
Engage & Connect to Connect
• Every interaction is a door to new network of
2nd & 3rd degree connections!!
• Your leads could be knowing somebody who’s a
better fit for your open opportunities!!!
• Offering a great experience opens the door for
getting referrals
Sourcing Talent
Alexander Crépin AC@Recruitmentcoach.nl
61
Sourcing Engage
Engage Online, Website & App?
• Average persons have about 25 apps
• Will they download another form you ………
Better:
• Have a responsive website in HTML 5
• Offering a device specific experience!
• First class landing page
Sourcing Talent
Alexander Crépin AC@Recruitmentcoach.nl
62
Sourcing Engage
Engage & Employer Branding
• Update company online presence regularly,
representing your EVP & showing your EoC offer
• Offer top content, job profile, company info
• Great landing page, including video, photo
• Easy, multi screen navigation
• Multi device/browser download
Sourcing Talent
Alexander Crépin AC@Recruitmentcoach.nl
63
Sourcing Engage
Engage & Website Content
• Give applicants a better understanding on the
culture & core values of your organization
• Enable potential candidates to evaluate their fit
with your organization
• Use realistic job previews & “day-in-the-life” profiles
• Use your Employee Ambassadors to tell a story
about their employee experience
Sourcing Talent
Alexander Crépin AC@Recruitmentcoach.nl
64
Sourcing Engage
Engage & Website SEO
• Search engines develop "Quality Reputation" as
measuring the "Long Click“
• Capturing attention, keeping visitors occupied,
convert them to apply!!
• Impact relevance & ranking, telling the search
engine "this is or is not relevant & valuable" for
this query!!!!
Sourcing Talent
Alexander Crépin AC@Recruitmentcoach.nl
65
Sourcing Engage
Engage: Build Talent Relationship
• Gain trust, ensure you know what you say is OK
• Sell initial conversation, don’t start selling the job
• More open communication, more likely getting
to next level / phase
• Forget closed questions be answered by a ‘no’
• Establish, extend / maintain talent relationship
Sourcing Talent
Alexander Crépin AC@Recruitmentcoach.nl
66
Sourcing Engage
Engage: Uncover career drivers
• Talk to “passive” candidates about career growth
rather than what skills and qualifications are needed
• Ask to reveal why/when considering a career move
‒ What would you need from current employer to make you stay if you
had your dream job offer?
‒ What top 5 factors would make you consider a career move?
‒ Would you be open to exploring a job clearly superior to what you’re
doing today?
Sourcing Talent
Alexander Crépin AC@Recruitmentcoach.nl
67
Sourcing Engage
Engage & Connect to Explore
Top Rules for candidate experience:
• Timely follow-up with candidates
– Also when no reply is received
– Use Tools like free service like FollowupThen
• Be investigative, listen more than talk!!
• Have a personalised story & use candidate input
• Think & Talk in her/his interest, “You” not “I”
• Be honest
Sourcing Talent
Alexander Crépin AC@Recruitmentcoach.nl
68
Sourcing Engage
Inviting to apply, provide CV
• Keep it simple! Offer application experience
• Use mobile responsive web pages
• Ensure ATS, application user friendliness
‒ Never asks for too much information that is not really needed
‒ Eliminate the need to create an account to apply
• Don´t get target talent discouraged, lose interest, run out
of time, feeling bad about the bureaucratic process
Sourcing Talent
Alexander Crépin AC@Recruitmentcoach.nl
69
Sourcing Criteria
Current state of tech & tools:
• Search & Match on “hard” criteria
• Engage & Select on “soft” criteria
NB.
• In future new Big Data & Ai technologies to use both hard &
soft criteria in all phases of the sourcing/recruiting process
Sourcing Talent
Alexander Crépin AC@Recruitmentcoach.nl
70
Sourcing: A STEP Process
1. Analyse Need & Market, define / refine search
2. Search Leads, find people matching profile
3. Trace Prospects, contact & exchange info
4. Engage Candidates, interest, pre-qualification
5. Present Finalists, shortlisted, best candidates
Alexander Crépin AC@Recruitmentcoach.nl
Sourcing Talent
71
Your questions ?
Alexander Crépin AC@Recruitmentcoach.nl
Time for a 5 minutes break
STEP Sourcing Funnel
Leads
Prospects
Candidates
Applicants
• Search
• Trace
• Engage
• Present
Sourcing Talent
Alexander Crépin AC@Recruitmentcoach.nl
300
90
15
4
A* STEP Sourcing Funnel
Leads
Prospects
Candidates
Applicants
• Search
• Trace
• Engage
• Present
Sourcing Talent
Alexander Crépin AC@Recruitmentcoach.nl
Talent
Pool
*Analytics for
Targeted Sourcing
Less & Better Leads
*
A STEP Sourcing Funnel
Leads
Prospects
Candidates
Applicants
• Search
• Trace
• Engage
• Present
Sourcing Talent
Alexander Crépin AC@Recruitmentcoach.nl
90
25
10
3
5
Talent Pool
Sourcing Present
Present Who? The first or the Best?
• Finding qualified candidates quickly isn’t the goal
• Best possible candidates, might taking longer!
• Statistically speaking, there’s no chance the 1st/2/3
people found, will be best possible candidates
• Dilemma: Short list after closing search OR ongoing
real time, during sourcing process, 1 by 1?
Sourcing Talent
Alexander Crépin AC@Recruitmentcoach.nl
77
Sourcing Present
Following up Timely
• Don’t wait for more candidates, this may take too
much time, if possible at all!!
• Risk that candidates may lose interest & withdraw
• In connected world candidates talk to each other
which might cause disturbance of hiring process
Sourcing Talent
Alexander Crépin AC@Recruitmentcoach.nl
78
Sourcing Present
Shortlist
• Introduce pre-screened candidates to recruiter
and/or hiring manager
• Advice for current position or talent pipeline
• Explain match, given the search profile
• Ensure timely follow-up
Sourcing Talent
Alexander Crépin AC@Recruitmentcoach.nl
79
Sourcing Present
Talent Community or Pool
• Connected, networked world
• Continuous process of strategic engagement
• Target Talent Relationship Management
– Talent Pool
– Talent Community
– Talent Pipleline
Sourcing Talent
Alexander Crépin AC@Recruitmentcoach.nl
80
Sourcing Present
Present & next ?
• What happens after sourcing?
• Who is responsible for candidate journey
follow-up?
• How to monitor follow-up?
• How to evaluate quality of shortlisted talent?
Sourcing Talent
Alexander Crépin AC@Recruitmentcoach.nl
81
Sourcing Pillars of Success
• (Data/Digital) Technology, systems & tools
• Craftsmanship of recruitment team, training
• Lean Processes, make and/or buy
• Transparent models & methods
• Integrated HR strategy
• Clear recruitment direction & goals
• Stakeholder cooperation & collaboration
• Hiring Management buy-in
• Offering positive experience & engagement
• Talent landscape insight, target talent intelligence
• Budget
• etc. etc.
Alexander Crépin AC@Recruitmentcoach.nl
Sourcing Talent
82
Sourcing A STEP by A STEP
• A STEP process looks overwhelming
• Too much to get in place at once
• Building a successful sourcing unit takes time
• As soon as processes are in place, optimizing
starts, metrics will improve!
• No longer requiring to re-invent the wheel
• Share, Re-use, Refine & have Fun, Enjoy
working (together) very professionally
Alexander Crépin AC@Recruitmentcoach.nl
Sourcing Talent
83
Sourcing End of Part 1:
What & How (A STEP process)
Next:
Part 2: Data Landscape Overview &
Sourcing Craftsmanship
Part 3: Sourcing Tools, Methods & Tech
Alexander Crépin AC@Recruitmentcoach.nl
Sourcing Talent
84
Your questions ?
Alexander Crépin AC@Recruitmentcoach.nl
Alexander Crépin AC@Recruitmentcoach.nl
Next
Sourcing
in a global talent landscape
Part 2 A
(Big) Data Landscape Overview
87
Alexander Crépin
recruitment strategist, coach & trainer
freelance, interim recruiting & management
Alexander Crépin AC@Recruitmentcoach.nl
Interested in
Data Driven Sourcing ?
I help you to succeed
Alexander Crépin AC@Recruitmentcoach.nl
Also on by Alexander
Alexander Crépin AC@Recruitmentcoach.nl
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Sourcing talent key recruiting differentiator part 1 B

  • 1. Recruitment Workshop Sourcing in a global talent landscape Part 1 B What & How - A STEP process 1 Alexander Crépin recruitment strategist, coach & trainer freelance, interim recruiting & management Alexander Crépin AC@Recruitmentcoach.nl
  • 2. Recruitment Workshop Sourcing in a global talent landscape Part 1 A: What & How - A STEP process Part 1 B: What & How - A STEP process Part 2 A: Data Landscape Overview Part 2 B: Sourcing Craftsmanship Part 3: Sourcing Tools, Methods & Tech 2 Alexander Crépin AC@Recruitmentcoach.nl
  • 3. Sourcing: A STEP Process 1. Analyse Need & Market, define / refine search 2. Search Leads, find people matching profile Alexander Crépin AC@Recruitmentcoach.nl Sourcing Talent 3
  • 4. AttractStrategize SAAA Corporate Recruitment Model Analyse Search Trace Engage Present AppointAssess Talent Acquisition Alexander Crépin AC@Recruitmentcoach.nl A STEP = Sourcing Talent Outbound Job Branding 4 Inbound
  • 5. STEP Sourcing Funnel Leads• Search • Trace • Engage • Present Sourcing Talent Alexander Crépin AC@Recruitmentcoach.nl 300
  • 6. Sourcing Search • Find Target Talent • Identify leads, potentially matching talent by • Applying conclusions from Analysis + Methods, Tools & Technology (to be addressed later in this workshop) Sourcing Talent Alexander Crépin AC@Recruitmentcoach.nl 6
  • 7. Sourcing Search • Find Target Talent • Identify leads, potentially matching talent • Talent identification most critical step in recruiting life cycle! • No talent engagement & hiring when talent isn’t found & pre-qualified in the first place!! Sourcing Talent Alexander Crépin AC@Recruitmentcoach.nl 7
  • 8. Sourcing Search • Internet is “The Data Base”! more (professional & personal) data than ever before • Both structured & unstructured • Digital Footprints opportunity to find talent • To make informed, data-based decisions • Remember: Internet was neither built nor intended for sourcing talent. So search engines also have their limitations Sourcing Talent Alexander Crépin AC@Recruitmentcoach.nl 8
  • 9. Sourcing Search • Digital Footprint only as good as willingness & discipline to share/update data/info • Lot of database (CV/ATS) data frequently lacking specificity & out of date! • Additional investigative research and/or advanced “profiling” techniques necessary Sourcing Talent Alexander Crépin AC@Recruitmentcoach.nl 9
  • 10. Sourcing Search • Adjust/refine search query or identify/develop new/alternative ones • Look for people in a broader sense, also outside regular channels like Linkedin Don’t exclude job boards • Use “deep” web human capital data • Identify indicators of likelihood to switch! • Almost impossible to filter out all irrelevant output • Provide list of leads Sourcing Talent Alexander Crépin AC@Recruitmentcoach.nl 10
  • 11. Sourcing Search Queries Developing/Refining Query or Queries • Query = Formal information need, a request for information about something • Translating profile input (skills, experience, qualifications, etc.) into queries to use in search engine(s) • No best way, search queries likely differ per Sourcing specialist!!! (nor do they return same output) (later more in Methods & Tools) Sourcing Talent Alexander Crépin AC@Recruitmentcoach.nl 11
  • 12. Sourcing Search Indicators of likelihood to be open to switch! ‒ How long in job? - Performance Bonus pay time ‒ Location? Travel time - Salary structure ‒ Career perspective? • Analyse average period in job • Analyse career advancement rate in type of jobs Some tools (algorithms) trying to provide insight: • Crystal social predictor • Entelo Sonar Sourcing Talent Alexander Crépin AC@Recruitmentcoach.nl 12
  • 13. Sourcing Search NB • Finding Target Talent based on best match with keywords search string • Not same as finding the best possible talent !!! Sourcing Talent Alexander Crépin AC@Recruitmentcoach.nl 13
  • 14. Sourcing: A STEP Process 1. Analyse Need & Market, define / refine search 2. Search Leads, find people matching profile 3. Trace Prospects, contact & exchange info Alexander Crépin AC@Recruitmentcoach.nl Sourcing Talent 14
  • 15. STEP Sourcing Funnel Leads Prospects • Search • Trace • Engage • Present Sourcing Talent Alexander Crépin AC@Recruitmentcoach.nl 300 90
  • 16. Your questions ? Alexander Crépin AC@Recruitmentcoach.nl
  • 17. Time for a short break
  • 18. Sourcing Trace from Leads to Prospects • Pinpointing target talent • Follow the digital trail of leads • Collected data, Check value / up-to-date • Use data to build/ refine profile of leads • Match profile & search criteria • Find out how to contact/connect prospect talent Sourcing Talent Alexander Crépin AC@Recruitmentcoach.nl 18
  • 19. Sourcing Trace from Leads to Prospects • Develop longlist, shortlist & network list • Discuss finding with hiring manager • Explore (inside) network connections to reach out smarter Sourcing Talent Alexander Crépin AC@Recruitmentcoach.nl 19
  • 20. Sourcing Trace Challenge: Matching imperfect resumes • Average candidate is not professional resume writer • Resumes by nature imperfect & poor representations of a person’s experience & capabilities • 100% match is not realistic • Context information important as well • Scan resumes If you can’t absolutely disqualify someone consider them interesting to contact Sourcing Talent Alexander Crépin AC@Recruitmentcoach.nl 20
  • 21. Sourcing Trace Challenge: Matching imperfect resumes • “Old” resumes not worthless • Get actionable data (phone + email)! • If (slightly) out of date, Talent likely now more experienced, so more interesting !!! • Be cautious with internet info how to use it legitimate, legally correct Sourcing Talent Alexander Crépin AC@Recruitmentcoach.nl 21
  • 22. Sourcing Trace Trace & “Art” of Matching • How to match with non-perfect (or missing) data? What if matching algorithm doesn’t recognize keywords as relevant? • Can “algorithms” match the “personal click” factor? • Can “algorithms” “read between the lines” somewhat reliably infer experience & capability beyond text that is present? Sourcing Talent Alexander Crépin AC@Recruitmentcoach.nl 22
  • 23. Sourcing Trace Trace & “Art” of Matching • Impact of algorithms & big data: more leads than ever can be matched • Data driven Job Matching • Algorithms lack bias (?), so more diverse talent pool Sourcing Talent Alexander Crépin AC@Recruitmentcoach.nl 23
  • 24. Sourcing Trace Challenge: contacts details • Find out how to contact/connect to prospect talent • Email or (business) mobile number Recruitment Spamming so many (STEM) talent • turn off contact settings • limited digital footprint NB: Make it easy to interact on your career sites Sourcing Talent Alexander Crépin AC@Recruitmentcoach.nl 24
  • 25. Sourcing Trace Google to find contacts details • Google for mail address or mobile number • Search Skype & Social media profiles • Google “email* * companyname.com” (company url) for business mail structure • A.Williams@ Awilliams@ A-Williams@ • A_Williams@ Andrew.Williams@ AndrewWilliams@ Etc. Sourcing Talent Alexander Crépin AC@Recruitmentcoach.nl 25
  • 26. Sourcing Trace Email Search & Check Tech & Tools • Extracting email addresses • Email validation technology to check whether an email address exists or not Some tools: eGrabber Prophet Zoominfo Netprospex email hippo (https://tools.verifyemailaddress.io/) emailextractorpro.com mailtester.com/ tools.email-checker.com/ Alexander Crépin AC@Recruitmentcoach.nl Sourcing Talent 26
  • 27. Sourcing Trace Email Search & Check Tool example • Prophet plugin for Chrome browser • More about Target Talent on LinkedIn, Twitter etc. • Displaying list of possible email addresses for a person, based on info contained within their social media accounts • Email address guessing & verifying •Alexander Crépin AC@Recruitmentcoach.nl Sourcing Talent 27
  • 28. Sourcing Trace Contacts Tactics: • Don’t go straight for the kill • Never ask if someone would be interested in a specific job!!!! & if they would be interested to talk • First give, explain why an opportunity is compelling & what would be able to achieve on the job • Customize your outreach to the given candidate and their past experience Sourcing Talent Alexander Crépin AC@Recruitmentcoach.nl 28
  • 29. Sourcing Trace Mail Overload STEM Talent (Engineers) • 48% get recruiting messages once per week or more! (Hacker News poll) • 10% get messages each day! (Hacker News poll) • 35% separate mailbox for recruiting spam & LinkedIn inmail!!! (PropeliQ poll) • “Mass-inmailing” nowadays is a recipe for failure!! • STEM talent “diving under” stop /minimize social media, Linkedin presence Sourcing Talent Alexander Crépin AC@Recruitmentcoach.nl 29
  • 30. Sourcing Trace Don’t Spam STEM Talent • Send out 250 emails • Get 5 responses • Creating 445 spam victims!! • What’s impact on company & personal reputation? • Next time direct caught in spam filter? Sourcing Talent Alexander Crépin AC@Recruitmentcoach.nl 30
  • 31. Sourcing Trace Contacts ethics: • “War for Talent” so “everything” allowed? • Is it SPAMMING if a person doesn’t provide contact details on the internet? • Using work contact and/or private contact options? • What is policy within own company, how open about contact details of employees? Sourcing Talent Alexander Crépin AC@Recruitmentcoach.nl 31
  • 32. Sourcing Trace Challenge: avoiding Spam filters • Longer signatures (first & last name, company logo, title, office & cell phone nr, URL) less likely to fall in SPAM folder • Some triggers to watch out for: ‒ Excessive exclamation points ‒ Including too many URLs ‒ Using words like career, job, call • Test your messages before sending Sourcing Talent Alexander Crépin AC@Recruitmentcoach.nl 32
  • 33. Sourcing: A STEP Process 1. Analyse Need & Market, define / refine search 2. Search Leads, find people matching profile 3. Trace Prospects, contact & exchange info 4. Engage Candidates, interest, pre-qualification Alexander Crépin AC@Recruitmentcoach.nl Sourcing Talent 33
  • 34. Sourcing Engage • Target Talent increasingly possible to find But ….. • Notoriously difficult to engage! ‒ Getting them to return your messages! ‒ Getting to consider another opportunity they weren’t previously considering ‒ Knowing what will make targets “Click” Sourcing Talent Alexander Crépin AC@Recruitmentcoach.nl 34
  • 35. STEP Sourcing Funnel Leads Prospects Candidates • Search • Trace • Engage • Present Sourcing Talent Alexander Crépin AC@Recruitmentcoach.nl 300 90 15
  • 36. Sourcing Engage Engagement = seduction, romancing • To be tailored to each target hire • Requiring ability to ‒ analyse profile & define the spot to hit, the “connector” ‒ create interest ‒ craft a message that will get a response ‒ qualify prospects ‒ phone-source for more in depth contact • + all nuances involved to make a successful hire! Sourcing Talent Alexander Crépin AC@Recruitmentcoach.nl 36
  • 37. Sourcing Engage Engage, from Prospect to Candidate Candidate development Sourcers like Marketers • not only being a data mining ‘techspert’ • also being social, human interaction specialists Opening the door to a conversation, rests not in being a data scientist, but a behavioural scientist, instead Sourcing Talent Alexander Crépin AC@Recruitmentcoach.nl 37
  • 38. Sourcing Engage Engage, from Prospect to Candidate • Reach out & connect in purposeful manner • Be aware of the essence of human interaction • Stand out in presentation, content & process • Edit & format so it’s easy to read & understand • Prevent contacting same candidate twice!!!! • Stay compliant with regulations & laws • Ensure Employer & Job Branding go “hand-in-hand” Sourcing Talent Alexander Crépin AC@Recruitmentcoach.nl 38
  • 39. Sourcing Engage Engage, from Prospect to Candidate • Best (STEM) Target Talent could have more job offers than they know what to do with!!! • “Best of the best” have skills constantly in demand • Ensure your candidate journey is making a difference & outperforms competitors Sourcing Talent Alexander Crépin AC@Recruitmentcoach.nl 39
  • 40. Sourcing Engage Engage with a human touch! • Successful talent engagement • Be a person first & recruiter second! • Helping prospects to feel like they’re actual people, not just quotas that need to be filled!!!! Sourcing Talent Alexander Crépin AC@Recruitmentcoach.nl 40
  • 41. Your questions ? Alexander Crépin AC@Recruitmentcoach.nl
  • 43. Sourcing Engage Engage, from Prospect to Candidate Some types of Prospects to be prepared for • Amiable, friendly • Open, curious, confident & outgoing • Professional, driven, to the point • Detail-oriented • Quiet & shy • Know how to deal with different personality types • Develop Personas as a guide to be more effective Sourcing Talent Alexander Crépin AC@Recruitmentcoach.nl 43
  • 44. Sourcing Engage Engage, from Prospect to Candidate • Millennials & Tech Talent expect good, “personal” experience at right touch points • Online & offline, multi channel / device • Commit to a timeline – tell about process, when to communicate & stick to these commitments!! Sourcing Talent Alexander Crépin AC@Recruitmentcoach.nl 44
  • 45. Sourcing Engage Engage on a personal level • Becoming personal in the approach • more likely to get positive responses • Getting the opportunity to ‒ listen & explore ‒ Share the company & job opportunity story Sourcing Talent Alexander Crépin AC@Recruitmentcoach.nl 45
  • 46. Sourcing Engage Engage: 6 reasons not to reply a recruiter • Being sent irrelevant jobs • Pressured to apply for roles not interested in • Recruiter’s bad attitude during first call • Feeling ignored by a recruiter in follow-up • Receiving too many calls & mails in general • User unfriendly, not informative website Sourcing Talent Alexander Crépin AC@Recruitmentcoach.nl 46
  • 47. Sourcing Engage Engage: Preparation key to success • Analyse profile to personalize communication • Define reason(s) for prospect for following-up • How & why to improve current situation and/or advance their career • Uncover career pain points & what alternative • Use tailored strategies for each channel Sourcing Talent Alexander Crépin AC@Recruitmentcoach.nl 47
  • 48. Sourcing Engage Engage: Personalize Communication • Top Talent get headhunted too often & fed up • Analyse profile (check social media??) Figure out the selling point for each talent Find out what makes them tick….. ‒ Professional, Technology interests (Professional memberships, forums) ‒ Career interest (Linkedin, career progression, type/size companies) ‒ Personal interests (Twitter, Facebook) ‒ Find a way to engage around the personal parts of a candidate Sourcing Talent Alexander Crépin AC@Recruitmentcoach.nl 48
  • 49. Sourcing Engage Engage: Personalize Communication • Focus not only on professional part of career • How engage around personal parts of a talent • Not only about climbing the corporate ladder but also offering development of the “whole person” • NOT everyone fixed on a higher position with overloaded hours & too many headaches! Sourcing Talent Alexander Crépin AC@Recruitmentcoach.nl 49
  • 50. Sourcing Engage Engage: Personalize Communication Hello ….. Your resume/profile caught my eye today. I noticed that you ………. (your profile research!!!!!) This sounds very interesting. Especially in view of the present & future business challenges we are facing. I believe that our company and the development opportunities we are offering could add a new dimension to your career (in ….) For example we are presently looking for a new colleague for our ……. department. (Add Job specifics & Company specifics, add link to landing page) I look forward to discussing the details of this opportunity with you or learning other ways that I can be a resource to you in your career. Please let me know the best time and phone number to reach you at. Sincerely, ………………… Sourcing Talent Alexander Crépin AC@Recruitmentcoach.nl
  • 51. Sourcing Engage Engage: Job-seeking Status Category How to open discussion with candidates • Very Active actively looking for a new job • Semi-Active casually looking for job, beginning to test market • Tiptoer thinking about changing jobs, not actively looking • Explorer not looking for new job, but would discuss an opportunity if job appeared meaningful • Super Passive completely happy in job, not interested to discuss new career opportunities Sourcing Talent Alexander Crépin AC@Recruitmentcoach.nl 51
  • 52. Sourcing Engage Engage: Personalize Communication Using Tools & Tech • People Aggregator Chrystal summarizes profile & advises how to talk, mail, hire etc. (using the correct data? Not mixing up profiles with same name?) • eiTalent develops Tech/algorithms for identifying core values & driving motivators using Linkedin profiles Sourcing Talent Alexander Crépin AC@Recruitmentcoach.nl 52
  • 53. Sourcing Engage Engage & Candidate Experience (CE) Personal touch is key success factor • Many human interactions can’t be communicated or delivered by computers • Algorithms not fully control recruitment processes Risk of excluding best candidates is too high!! • CE is a window to the organisational culture • Avoid spamming!!!! Sourcing Talent Alexander Crépin AC@Recruitmentcoach.nl 53
  • 54. Sourcing Engage Engage & Candidate Experience Personal touch is key success factor • Many human interactions can’t be communicated or delivered by computers • Algorithms not fully control recruitment processes Risk of excluding best candidates is too high!! • Avoid spamming!!!! Sourcing Talent Alexander Crépin AC@Recruitmentcoach.nl 54
  • 55. Sourcing Engage Engage: Job-seeking yes, may be or not? • Who more likely open to new opportunities? • Near future …… • Tools using people's online public footprint to help predict when they might be ready to leave an employer & be open to discuss a new job!! Sourcing Talent Alexander Crépin AC@Recruitmentcoach.nl 55
  • 56. Sourcing Engage Engage: Job-seeking When? Sourcing Talent Alexander Crépin AC@Recruitmentcoach.nl 56 Career site visits per month
  • 57. Sourcing Engage Engage & Connect to Explore 1. • Fundamental shift in jobseeker expectations • Initial message (email, SMS, chat, app etc.) will NOT convince to apply • Making aware about company & interest • Trigger to seriously consider to follow-up, start conversation that invites for making next step • Objective is to set an appointment to talk further! • Sourcing Talent Alexander Crépin AC@Recruitmentcoach.nl 57
  • 58. Sourcing Engage Engage & Connect to Explore 2. • Email multi-screen from desktop to mobile to tablet • User experience easy & responsive • Distinguished hyperlinks to link to full information • Ensure emails open & images download across email providers (Gmail, Outlook, etc.) browsers & devices • Offer optional to contact direct the hiring manager • Ideally a resume is returned for next step Sourcing Talent Alexander Crépin AC@Recruitmentcoach.nl 58
  • 59. Sourcing Engage Engage & Connect to Explore 3. • Smart subject line (grab attention, establish curiosity) • Catching opening (1 chance for 1st positive impression) Get interest. Be different! • Keep your message around 500-600 characters • Pitch “What’s in it for Them” realistically • Call to action, specific question & time to act • Provide multiple response options (mail phone, social media etc.) • Optional: contact direct by hiring manager Sourcing Talent Alexander Crépin AC@Recruitmentcoach.nl 59
  • 60. Sourcing Engage Engage & Connect to Explore 4. • Don’t only focus on short term!!!!! • May be now isn't the right time, but later! ('snoozing' a candidate) • Think of outlook for something like a bonus coming up in a couple months, or maybe reaching a vesting milestone …… • Continuing conversation can help unearth what motivations are, why & when they would make a move ….. Sourcing Talent Alexander Crépin AC@Recruitmentcoach.nl 60
  • 61. Sourcing Engage Engage & Connect to Connect • Every interaction is a door to new network of 2nd & 3rd degree connections!! • Your leads could be knowing somebody who’s a better fit for your open opportunities!!! • Offering a great experience opens the door for getting referrals Sourcing Talent Alexander Crépin AC@Recruitmentcoach.nl 61
  • 62. Sourcing Engage Engage Online, Website & App? • Average persons have about 25 apps • Will they download another form you ……… Better: • Have a responsive website in HTML 5 • Offering a device specific experience! • First class landing page Sourcing Talent Alexander Crépin AC@Recruitmentcoach.nl 62
  • 63. Sourcing Engage Engage & Employer Branding • Update company online presence regularly, representing your EVP & showing your EoC offer • Offer top content, job profile, company info • Great landing page, including video, photo • Easy, multi screen navigation • Multi device/browser download Sourcing Talent Alexander Crépin AC@Recruitmentcoach.nl 63
  • 64. Sourcing Engage Engage & Website Content • Give applicants a better understanding on the culture & core values of your organization • Enable potential candidates to evaluate their fit with your organization • Use realistic job previews & “day-in-the-life” profiles • Use your Employee Ambassadors to tell a story about their employee experience Sourcing Talent Alexander Crépin AC@Recruitmentcoach.nl 64
  • 65. Sourcing Engage Engage & Website SEO • Search engines develop "Quality Reputation" as measuring the "Long Click“ • Capturing attention, keeping visitors occupied, convert them to apply!! • Impact relevance & ranking, telling the search engine "this is or is not relevant & valuable" for this query!!!! Sourcing Talent Alexander Crépin AC@Recruitmentcoach.nl 65
  • 66. Sourcing Engage Engage: Build Talent Relationship • Gain trust, ensure you know what you say is OK • Sell initial conversation, don’t start selling the job • More open communication, more likely getting to next level / phase • Forget closed questions be answered by a ‘no’ • Establish, extend / maintain talent relationship Sourcing Talent Alexander Crépin AC@Recruitmentcoach.nl 66
  • 67. Sourcing Engage Engage: Uncover career drivers • Talk to “passive” candidates about career growth rather than what skills and qualifications are needed • Ask to reveal why/when considering a career move ‒ What would you need from current employer to make you stay if you had your dream job offer? ‒ What top 5 factors would make you consider a career move? ‒ Would you be open to exploring a job clearly superior to what you’re doing today? Sourcing Talent Alexander Crépin AC@Recruitmentcoach.nl 67
  • 68. Sourcing Engage Engage & Connect to Explore Top Rules for candidate experience: • Timely follow-up with candidates – Also when no reply is received – Use Tools like free service like FollowupThen • Be investigative, listen more than talk!! • Have a personalised story & use candidate input • Think & Talk in her/his interest, “You” not “I” • Be honest Sourcing Talent Alexander Crépin AC@Recruitmentcoach.nl 68
  • 69. Sourcing Engage Inviting to apply, provide CV • Keep it simple! Offer application experience • Use mobile responsive web pages • Ensure ATS, application user friendliness ‒ Never asks for too much information that is not really needed ‒ Eliminate the need to create an account to apply • Don´t get target talent discouraged, lose interest, run out of time, feeling bad about the bureaucratic process Sourcing Talent Alexander Crépin AC@Recruitmentcoach.nl 69
  • 70. Sourcing Criteria Current state of tech & tools: • Search & Match on “hard” criteria • Engage & Select on “soft” criteria NB. • In future new Big Data & Ai technologies to use both hard & soft criteria in all phases of the sourcing/recruiting process Sourcing Talent Alexander Crépin AC@Recruitmentcoach.nl 70
  • 71. Sourcing: A STEP Process 1. Analyse Need & Market, define / refine search 2. Search Leads, find people matching profile 3. Trace Prospects, contact & exchange info 4. Engage Candidates, interest, pre-qualification 5. Present Finalists, shortlisted, best candidates Alexander Crépin AC@Recruitmentcoach.nl Sourcing Talent 71
  • 72. Your questions ? Alexander Crépin AC@Recruitmentcoach.nl
  • 73. Time for a 5 minutes break
  • 74. STEP Sourcing Funnel Leads Prospects Candidates Applicants • Search • Trace • Engage • Present Sourcing Talent Alexander Crépin AC@Recruitmentcoach.nl 300 90 15 4
  • 75. A* STEP Sourcing Funnel Leads Prospects Candidates Applicants • Search • Trace • Engage • Present Sourcing Talent Alexander Crépin AC@Recruitmentcoach.nl Talent Pool *Analytics for Targeted Sourcing Less & Better Leads *
  • 76. A STEP Sourcing Funnel Leads Prospects Candidates Applicants • Search • Trace • Engage • Present Sourcing Talent Alexander Crépin AC@Recruitmentcoach.nl 90 25 10 3 5 Talent Pool
  • 77. Sourcing Present Present Who? The first or the Best? • Finding qualified candidates quickly isn’t the goal • Best possible candidates, might taking longer! • Statistically speaking, there’s no chance the 1st/2/3 people found, will be best possible candidates • Dilemma: Short list after closing search OR ongoing real time, during sourcing process, 1 by 1? Sourcing Talent Alexander Crépin AC@Recruitmentcoach.nl 77
  • 78. Sourcing Present Following up Timely • Don’t wait for more candidates, this may take too much time, if possible at all!! • Risk that candidates may lose interest & withdraw • In connected world candidates talk to each other which might cause disturbance of hiring process Sourcing Talent Alexander Crépin AC@Recruitmentcoach.nl 78
  • 79. Sourcing Present Shortlist • Introduce pre-screened candidates to recruiter and/or hiring manager • Advice for current position or talent pipeline • Explain match, given the search profile • Ensure timely follow-up Sourcing Talent Alexander Crépin AC@Recruitmentcoach.nl 79
  • 80. Sourcing Present Talent Community or Pool • Connected, networked world • Continuous process of strategic engagement • Target Talent Relationship Management – Talent Pool – Talent Community – Talent Pipleline Sourcing Talent Alexander Crépin AC@Recruitmentcoach.nl 80
  • 81. Sourcing Present Present & next ? • What happens after sourcing? • Who is responsible for candidate journey follow-up? • How to monitor follow-up? • How to evaluate quality of shortlisted talent? Sourcing Talent Alexander Crépin AC@Recruitmentcoach.nl 81
  • 82. Sourcing Pillars of Success • (Data/Digital) Technology, systems & tools • Craftsmanship of recruitment team, training • Lean Processes, make and/or buy • Transparent models & methods • Integrated HR strategy • Clear recruitment direction & goals • Stakeholder cooperation & collaboration • Hiring Management buy-in • Offering positive experience & engagement • Talent landscape insight, target talent intelligence • Budget • etc. etc. Alexander Crépin AC@Recruitmentcoach.nl Sourcing Talent 82
  • 83. Sourcing A STEP by A STEP • A STEP process looks overwhelming • Too much to get in place at once • Building a successful sourcing unit takes time • As soon as processes are in place, optimizing starts, metrics will improve! • No longer requiring to re-invent the wheel • Share, Re-use, Refine & have Fun, Enjoy working (together) very professionally Alexander Crépin AC@Recruitmentcoach.nl Sourcing Talent 83
  • 84. Sourcing End of Part 1: What & How (A STEP process) Next: Part 2: Data Landscape Overview & Sourcing Craftsmanship Part 3: Sourcing Tools, Methods & Tech Alexander Crépin AC@Recruitmentcoach.nl Sourcing Talent 84
  • 85. Your questions ? Alexander Crépin AC@Recruitmentcoach.nl
  • 87. Next Sourcing in a global talent landscape Part 2 A (Big) Data Landscape Overview 87 Alexander Crépin recruitment strategist, coach & trainer freelance, interim recruiting & management Alexander Crépin AC@Recruitmentcoach.nl
  • 88. Interested in Data Driven Sourcing ? I help you to succeed Alexander Crépin AC@Recruitmentcoach.nl
  • 89. Also on by Alexander Alexander Crépin AC@Recruitmentcoach.nl